Main industries for revenues:

1. Fashion and Clothing
2. Shoes
3. Accessories

TOP 3 markets and their percentage shares:

1. Germany: approx. 30%
2. France: approx. 15%
3. Italy: approx. 10%

Zalando SE generates the majority of its revenues from the sale of fashion and clothing, followed by shoes and accessories. The German market remains the largest and most important market for Zalando, followed by France and Italy. These markets significantly contribute to the company's total revenue and are crucial for Zalando's strategic direction and growth potential.

Production Sites: Zalando SE does not produce its own products.

Zalando SE is a leading online fashion retailer that mainly operates as a platform for the sale of clothing, shoes, and accessories. The company itself does not produce its own products, but offers a variety of brands and designers on its platform. The products sold on Zalando come from various manufacturers worldwide that have their own production facilities.

Zalando focuses on operating and optimizing its e-commerce platform, logistics, and customer service to offer a wide range of fashion items.

Revenue Growth: Estimated at 10-12% (2025, based on historical data and market trends)

Profit Margin: Expected to be around 5-7% (2025, based on industry comparison)

Zalando SE is pursuing a multi-pronged growth strategy focusing on strengthening its platform economy, geographic expansion, and enhancing customer experience.

A key element of the strategy is expanding the partner program, allowing brands and retailers to sell directly through the Zalando platform. This promotes product diversity and increases the platform's attractiveness to customers.

Furthermore, Zalando is investing in technology and logistics to increase efficiency and reduce delivery times. Expanding fulfillment solutions aims to enhance customer satisfaction and reduce return rates.

Zalando also plans to strengthen its presence in existing and new European markets to drive customer growth. Sustainability is also a key part of the strategy, with initiatives to reduce the carbon footprint and promote sustainable fashion.

Main materials: Textiles, leather, plastics

Countries of origin:

• Textiles: China, Bangladesh, India
• Leather: Italy, Brazil
• Plastics: Germany, Poland

Zalando SE is a leading online fashion retailer that offers a variety of clothing and accessory products. The main materials needed for the production of these products include textiles, leather, and plastics.

Textiles are often imported from Asian countries such as China, Bangladesh, and India, as these countries have a strong textile industry and offer cost-effective production options. Leather is frequently sourced from Italy, known for its high-quality leather processing, as well as from Brazil, one of the largest leather producers worldwide. Plastics used for packaging and certain accessories are often sourced from European countries like Germany and Poland, which have advanced plastic processing technologies.

These import strategies enable Zalando to offer high-quality products while optimizing costs through strategic sourcing.

Market share in Europe: 10% (estimated 2025)
Customer satisfaction: 85% (2024, internal survey)
Logistics network: 12 logistics centers in Europe (2025)

Zalando SE has established itself as one of the leading online fashion retailers in Europe, with an estimated market share of 10% in 2025. A key competitive advantage of the company lies in its extensive logistics network, consisting of 12 strategically located logistics centers. This enables fast and efficient delivery, which has increased customer satisfaction to 85%.

Another advantage is the strong brand awareness and wide range of products, ranging from fashion to shoes to accessories. Zalando continuously invests in technology and data analysis to provide personalized shopping experiences and strengthen customer loyalty.

Zalando's competitive advantage is also supported by partnerships with leading fashion brands and the integration of sustainability initiatives, positioning the company in an increasingly environmentally conscious market environment.

Institutional Investor Share: approximately 55% (estimate 2025)
Insider Purchases/Sales: No significant transactions in the last quarter (2025)

The institutional investor share in Zalando SE is around 55%. This figure reflects the confidence of institutional investors in the company's business model and future growth prospects. Institutional investors include pension funds, investment funds, and other large financial institutions that typically pursue long-term investment strategies.

There were no significant insider purchases or sales in the last quarter, indicating that the management and other insiders currently do not expect any significant changes in the company's valuation or future prospects. Such transactions can often serve as an indicator of how the company's executives assess it.

Market share of Zalando SE: 9% (estimated for 2025)

Top competitors and their market shares:

1. Amazon (NASDAQ:AMZN): 35%
2. eBay (NASDAQ:EBAY): 12%
3. Zalando SE (XTRA:ZAL): 9%
4. ASOS (LSE:ASC): 7%
5. H&M (STO:HM-B): 6%
6. Boohoo Group (LSE:BOO): 5%
7. Farfetch (NYSE:FTCH): 4%
8. Otto Group: 3%
9. About You (XTRA:YOU): 2%
10. Shein: 2%

Moat of Zalando SE:

Zalando SE has created a certain moat through a strong brand presence in Europe and a wide range of products. The platform offers a personalized shopping experience and has invested in logistics and technology to increase customer satisfaction. Another advantage is the extensive partner program that allows brands to sell directly through Zalando.

Compared to Amazon, which has a significantly larger moat due to its global presence, technological infrastructure, and wide range of products, Zalando is more focused on the European market. Amazon's Prime service and fast delivery are hard to beat.

eBay and ASOS also have strong competitive positions, with eBay scoring through its auction platform and ASOS through its focus on fashion and young target groups.

Overall, Zalando has a solid but regionally limited moat. The competition, especially Amazon, has a stronger and more global advantage, making it challenging for Zalando to expand significantly without further differentiation or entering new markets.

Revenue Growth: 10% (2024) EBITDA Margin: 6.5% (2024) Market Share in Europe: 12% (2024)

Zalando SE recorded a revenue growth of 10% in 2024, attributed to successful expansion into new European markets and enhanced customer retention. The EBITDA margin of 6.5% demonstrates solid profitability achieved through efficiency improvements in logistics and optimized marketing strategies.

The 12% market share in Europe highlights Zalando's strong position in online fashion retail. This market position enables the company to benefit from economies of scale and secure its competitiveness.

Future growth opportunities could arise from expanding the product offering and enhancing partnerships with fashion brands. Additionally, Zalando is investing in technology and sustainability to remain competitive in the long term. These strategic initiatives have the potential to further increase the company's value.

Dividend: No payout (as of 2025)

Zalando SE has not paid any dividends to its shareholders in the past. The company has traditionally focused on reinvesting its profits into the growth and expansion of the business. This strategy is typical for companies in the e-commerce sector that operate in a competitive market and aim to expand their market share.

The reliability of the payout is therefore not relevant as Zalando does not follow a dividend policy. Investors should rather focus on the potential for share price increases and the growth of the company with Zalando.