Grocery Retail: approx. 80%
Big W (Department Stores): approx. 10%
Hotels and Liquor: approx. 10%

TOP 3 Markets:

1. Australia: approx. 85%
2. New Zealand: approx. 10%
3. Online Sales: approx. 5%

The Woolworths Group Limited generates the majority of its revenue from grocery retail, with Australia being the dominant market. The expansion into the online sector has gained importance in recent years, reflected in a growing share of total revenue. New Zealand remains an important market, albeit significantly smaller compared to Australia.

Production Sites: Australia, New Zealand

Woolworths Group Limited is a leading retail company in Australia and New Zealand. The company primarily sources its products from local suppliers in these two countries to ensure the freshness and quality of the goods offered.

A large portion of the private label products is produced in Australia, which also benefits local farmers and manufacturers. Additionally, Woolworths imports certain products that are not locally available from international markets.

Revenue Growth: 7.8% (estimated 2024)
Profit Growth: 6.5% (estimated 2024)

Woolworths Group Limited is pursuing a multi-pronged growth strategy focused on expanding its digital platforms, strengthening supply chains, and expanding its product offerings. A key element of the strategy is investing in e-commerce and technology to enhance the online shopping experience and increase supply chain efficiency.

Additionally, the company is prioritizing sustainability initiatives to improve its environmental footprint and respond to the growing demand for eco-friendly products. This includes measures to reduce packaging materials and promote recycling programs.

Another focus is on geographical expansion and entering new markets, particularly in Asia, to grow its international business. Woolworths also plans to strengthen its market position and unlock new growth opportunities through strategic partnerships and acquisitions.

Main Imported Raw Materials: Food, Beverages, Consumer Goods

Main Supplier Countries: New Zealand, USA, China, Europe

Woolworths Group Limited imports a variety of raw materials and materials mainly needed in the retail sector. These include food, beverages, and consumer goods. These products are imported from various countries to ensure a wide range in supermarkets.

New Zealand is a significant supplier, especially for fresh food and dairy products. The USA and China also supply a variety of consumer goods and processed foods. In addition, specialized products and delicacies are imported from various European countries to meet diverse customer demands.

Woolworths' import strategy is focused on offering high-quality products at competitive prices, while also ensuring that supply chains are efficient and sustainable.

Market share in the Australian grocery retail sector: approximately 37% (2024)

Revenue growth: 4.5% (2024)

EBITDA margin: 7.8% (2024)

Woolworths Group Limited has a significant competitive advantage in the Australian grocery retail sector, demonstrated by a high market share of around 37%. This positions the company as one of the leading players in the industry, supported by strong brand recognition and an extensive network of stores.

In 2024, the company experienced revenue growth of 4.5%, attributed to continuous expansion and efficiency improvements. The EBITDA margin of 7.8% indicates Woolworths' ability to effectively manage its operating costs while remaining profitable.

Another advantage is the investment in digital platforms and supply chain optimization, enabling Woolworths to meet changing consumer preferences and enhance customer satisfaction. This further strengthens the company's competitive position and secures long-term growth potential.

Institutional Investor Share: approximately 55% (2025, estimated) Insider Buys/Sells: No significant transactions in the last year (2025, estimated)

The institutional investor share in Woolworths Group Limited is estimated to be around 55%. This demonstrates the confidence of large investment funds and institutional investors in the company's stability and growth potential.

In 2025, there were no significant insider transactions, indicating that the management and other insiders did not make any significant changes to their holdings. This could be interpreted as a sign of stability and confidence in the current company strategy.

Market share Woolworths Group Limited: approx. 37% (2025, estimated)

Main competitors and their market shares:

1. Coles Group Limited: approx. 28% (2025, estimated)
2. Aldi Süd: approx. 12% (2025, estimated)
3. Metcash Limited: approx. 7% (2025, estimated)
4. Costco Wholesale Corporation: approx. 5% (2025, estimated)
5. Amazon Fresh: approx. 4% (2025, estimated)

Moat Analysis:

Woolworths Group Limited has a significant moat characterized by strong brand recognition, an extensive store network, and an efficient supply chain. These factors enable the company to offer competitive prices and ensure high customer loyalty.

Compared to its competitors, Woolworths has an advantage due to its long-standing market presence and continuous investments in technology and customer service. Coles Group Limited is the closest competitor and shares many of these strengths, but Woolworths generally holds a slightly stronger market position.

Aldi Süd and Costco also have a certain moat through their pricing strategy and unique business model, but their market share in Australia is lower compared to Woolworths and Coles. Amazon Fresh is an emerging competitor that could potentially have a disruptive impact due to its online presence and logistics strength, although its market share is currently relatively small.

Overall, Woolworths has a strong, but not insurmountable moat, as competitors are able to gain market share through innovation and pricing strategies.

Revenue Growth: 8.2% (2024)
Profit Growth: 5.9% (2024)
Market Share in Australian Grocery Retail: 37% (2024)

In 2024, Woolworths Group Limited achieved solid revenue growth of 8.2%, attributed to strong operational performance and effective expansion into new markets. The 5.9% profit growth demonstrates the company's ability to efficiently manage costs and maintain margins.

Woolworths has expanded its market share in Australian grocery retail to 37%, highlighting its leading position in this sector. This market position provides a stable foundation for future growth and makes the company less vulnerable to economic fluctuations.

Additionally, Woolworths is continuously investing in technology and sustainability initiatives, making the company more future-proof and potentially opening up new revenue streams. These strategic investments could lead to long-term improvements in operational efficiency and stronger customer loyalty.

Overall, the robust financial performance and strategic direction suggest that Woolworths could be a promising investment for investors interested in a stable and growth-oriented company.

Dividend Yield: 3.5% (2025, estimated)
Payout Ratio: 70% (2024, estimated)

Woolworths Group Limited has pursued a consistent dividend policy in recent years. The current dividend yield is approximately 3.5%, which can be considered attractive compared to other companies in the industry.

The 70% payout ratio indicates that the company distributes a significant portion of its profits to shareholders while still retaining enough funds for reinvestment and future growth. Historically, Woolworths has maintained a reliable dividend payment with regular increases, indicating stable financial health and solid profitability.