Main industry revenues:

• Clothing: approx. 70%
• Accessories: approx. 20%
• Shoes: approx. 10%

TOP 3 markets and their percentage shares:

• China: approx. 35%
• USA: approx. 25%
• Europe (excluding Italy): approx. 20%

Moncler S.p.A. generates the majority of its revenues from the clothing industry, particularly through its iconic down jackets and luxury fashion. Accessories and shoes also contribute significantly to revenue, but to a lesser extent.

China is the largest market for Moncler, driven by high demand for luxury goods in the region. The USA and Europe follow, with a strong presence and brand awareness in these markets as well. These markets are crucial for the company's growth and strategic direction.

Main production sites: Italy, Romania, Bulgaria, Turkey

Moncler S.p.A. produces the majority of its products in Europe, with Italy being the main production site. The company places great emphasis on quality and craftsmanship, which is why it keeps many of its production processes in Italy. In addition, Moncler has production facilities in Romania, Bulgaria, and Turkey to efficiently meet demand and optimize production costs.

This geographical diversification enables Moncler to flexibly respond to market changes while maintaining the high quality standards expected by customers.

Revenue Growth: Estimated 10-12% (2025, based on historical data and market analysis)

Moncler S.p.A. is pursuing a multi-pronged growth strategy based on global expansion, product diversification, and digitalization. The company plans to further expand its presence in emerging markets such as Asia to capitalize on the increasing demand for luxury goods.

Another focus is on expanding the product portfolio. Moncler is investing in the development of new collections and collaborations with renowned designers to strengthen its brand and tap into new customer segments.

Additionally, Moncler is leveraging digitalization to enhance the customer experience. This includes expanding e-commerce platforms and utilizing data analytics for personalized offerings and supply chain optimization. These measures are aimed at increasing efficiency and enhancing customer loyalty.

Main materials: Down, Nylon, Wool, Cotton, Leather

Countries of origin:

• Down: Mainly from Europe, especially France and Poland.
• Nylon: Imported from Japan and Italy.
• Wool: Sourced from Australia and New Zealand.
• Cotton: Imported from the USA and Egypt.
• Leather: Mainly from Italy and France.

Moncler S.p.A. is known for its high-quality down jackets, with down being the most important material. The company places great emphasis on the quality and sustainability of its materials. Therefore, Moncler sources its raw materials from selected suppliers that adhere to strict standards regarding animal welfare and the environment.

The geographical diversification of raw material sources helps Moncler minimize the risks of supply chain disruptions and ensure the quality of materials.

Market share in the luxury fashion industry: Approximately 3-4% (estimated for 2025)
Revenue growth: 10% (2024)
EBITDA margin: 35% (2024)

Moncler S.p.A. has established itself as a leading company in the luxury clothing sector, particularly through its high-quality down jackets. Moncler's competitive advantage lies in its strong brand identity, associated with exclusivity and high quality. This brand strength enables Moncler to achieve price premiums above the industry average.

In recent years, the company has successfully diversified its product range and expanded its presence in international markets. The strategic expansion into the Asian market, especially in China, has contributed to significant revenue growth. Additionally, Moncler has increased its brand awareness through innovative marketing strategies and collaborations with other luxury brands.

Another competitive advantage is the high EBITDA margin, indicating efficient production processes and strong cost control. This financial strength allows Moncler to invest in research and development as well as in the exploration of new markets, ensuring long-term competitiveness.

Institutional Investor Share: approximately 60% (estimated 2025)
Insider Buys/Sells: No significant changes (estimated 2025)

The institutional investor share in Moncler S.p.A. is estimated to be around 60%. This reflects the confidence of large investors in the company's stability and growth potential.

Regarding insider buys or sells, there have been no significant changes recently that would indicate altered confidence by management or insiders in the company's future development. This stability can be seen as a positive signal for market participants.

Please note that these figures are based on estimates, as specific current data for 2025 may not be publicly available.

Market share of Moncler S.p.A.: Estimated 8% (2025)

Top competitors and market shares:

1. LVMH (Louis Vuitton Moët Hennessy): 25%
2. Kering: 18%
3. Hermès: 12%
4. Prada: 10%
5. Moncler: 8%
6. Burberry: 7%
7. Canada Goose: 5%

Moncler S.p.A. is a significant player in the luxury clothing sector, especially in the high-end outdoor and winter clothing segment. Moncler's market share is estimated at around 8%, making it one of the leading providers in this segment.

Moncler's "moat" is based on its strong brand identity, the exclusivity of its products, and the high quality that sets it apart from many competitors. The brand has made a name for itself by combining traditional craftsmanship with innovative design.

Compared to competitors like LVMH and Kering, which have a broader product portfolio and larger global presence, Moncler's moat is more specific and focused. LVMH and Kering have a significant advantage due to their diversification and market size. Nevertheless, Moncler remains competitive through its niche strategy and strong brand loyalty.

In summary, Moncler has a significant but specialized moat, while companies like LVMH and Kering have a broader moat due to their size and diversification.

Revenue Growth: 18% (2024) Profit Growth: 15% (2024) Market Share in the Luxury Fashion Industry: 5% (2024)

Moncler S.p.A. recorded strong revenue growth of 18% in 2024, attributed to successful expansion into new markets and increased demand for luxury clothing. The company also achieved a profit growth of 15%, indicating efficient cost control and a strong brand positioning.

The luxury fashion industry continues to show robust demand, and Moncler has expanded its market share to 5%. This positioning, combined with strong brand perception and innovative product lines, suggests that Moncler is well positioned to benefit from future growth opportunities.

However, investors should also consider global economic conditions and potential risks in the luxury goods industry before making an investment decision.

Dividend Yield: 1.8% (estimated for 2024)
Dividend History: Continuous since 2014

Moncler S.p.A. has pursued a consistent dividend policy in recent years and regularly distributed dividends. The dividend yield for the year 2024 is estimated to be around 1.8%, which can be considered moderate compared to other companies in the luxury goods industry.

The reliability of the distribution is supported by Moncler's stable financial performance and strong market position. The company has proven in the past that it is able to pay dividends even in economically challenging times. Analysts expect Moncler to continue this practice unless unforeseen economic turbulence occurs.