Revenue distribution by industry:

• Beer: approx. 85%
• Soft drinks: approx. 10%
• Other beverages and services: approx. 5%

TOP 3 markets and their percentage shares:

• Europe: approx. 40%
• America: approx. 25%
• Asia-Pacific: approx. 20%

Heineken N.V. generates the majority of its revenue from beer sales, accounting for about 85% of total revenue. The rest is distributed among soft drinks and other beverages as well as services.

The key markets for Heineken are Europe, America, and the Asia-Pacific region. Europe remains the largest market, followed by America and Asia-Pacific, highlighting the company's global presence and influence in these regions.

Production sites: Over 70 countries worldwide

Heineken N.V. is a globally operating company and produces its products in over 70 countries. The breweries are strategically distributed in different regions to efficiently serve local markets.

The most important production sites include the Netherlands, Mexico, Vietnam, Brazil, and Nigeria. These sites are crucial for supplying both local and international markets.

Heineken continuously invests in modernizing and expanding its production capacities to meet the increasing global beer consumption and secure its market share.

Revenue Growth: Estimated 4-6% annually (2025-2027)

Strategic Priorities:

1. Market Expansion: Heineken plans to further expand its presence in emerging markets, particularly in Asia and Africa. These regions offer great potential due to growing middle classes and increasing consumer demand.

2. Product Diversification: The company is investing in the development of new products, including non-alcoholic and low-alcohol beverages, to meet changing consumer preferences.

3. Sustainability: Heineken is increasingly focusing on sustainable practices, including reducing its CO2 footprint and improving water and energy efficiency in production.

4. Digitalization: The digitalization of the supply chain and distribution channels is being promoted to achieve efficiency gains and enhance the customer experience.

Heineken is pursuing a comprehensive growth strategy that includes both geographical expansion and product innovation. By focusing on sustainability and digitalization, the company is positioning itself for long-term success in a changing market environment.

Main raw materials: Barley, hops, water, yeast

Import countries:

• Barley: France, Germany, Canada
• Hops: Germany, USA, Czech Republic
• Yeast: Usually produced locally, but also imported from specialized countries
• Water: Sourced locally, no imports

Heineken N.V. sources its raw materials from various countries to ensure quality and availability. Barley and hops are the most important imported raw materials. France and Germany are leading suppliers of barley, while hops are mainly imported from Germany and the USA.

The choice of supplier countries is based on the quality of the raw materials, climatic conditions, and existing trade relationships. Water is usually sourced locally to minimize production costs and promote sustainability.

Market share: 12% globally (2024)
EBITDA margin: 17.5% (2024)
R&D investments: 1.2% of revenue (2024)

Heineken N.V. possesses a significant competitive advantage, which is manifested by its strong global presence and brand recognition. With a global market share of 12%, Heineken is one of the leading brewery conglomerates worldwide. The EBITDA margin of 17.5% shows that the company operates efficiently and is able to generate solid profits.

Another aspect of the competitive advantage is the continuous investment in research and development, which stands at 1.2% of revenue. This enables Heineken to develop innovative products and adapt to changing consumer trends.

Additionally, Heineken benefits from a broad portfolio of premium and mainstream brands, making the company resilient to market fluctuations. The strategic expansion into growth markets and the adaptation to local tastes further strengthen its market position.

Institutional investor share: 55% (estimated for 2025)

Insider purchases/sales: No significant transactions in the last year (2024)

The institutional investor share in Heineken N.V. is estimated to be 55%. This figure reflects the confidence of major financial institutions in the company's long-term stability and growth potential.

In 2024, there were no significant insider transactions, indicating that the management and other insiders do not currently expect significant changes in the company's value. This can be seen as a sign of stability and confidence in the current corporate strategy.

Market share of Heineken N.V.: 12% (2025, estimated)

Top competitors and their market shares:

1. Anheuser-Busch InBev: 28%
2. Heineken N.V.: 12%
3. China Resources Snow Breweries: 10%
4. Carlsberg Group: 6%
5. Molson Coors Beverage Company: 4%

Heineken N.V. is the second largest player in the global beer market. The market share of 12% demonstrates a strong presence, especially in Europe and Latin America. Anheuser-Busch InBev remains the dominant market leader with a significant lead.

Heineken's moat:

Heineken has a moderate moat, consisting of strong brand recognition, a wide product portfolio, and a global distribution infrastructure. The Heineken brand is globally recognized and highly regarded, providing some protection against new market entrants.

Compared to Anheuser-Busch InBev, which has a broader moat due to its size, efficiency, and brand variety, Heineken's advantage is less pronounced. Anheuser-Busch InBev benefits from economies of scale and an aggressive acquisition strategy, allowing the company to maintain its market leadership.

China Resources Snow Breweries has a strong regional focus in China, giving it a significant advantage in one of the world's largest beer markets. Carlsberg and Molson Coors have specific regional strengths, but without the global influence of Heineken or Anheuser-Busch InBev.

In summary, Heineken has a solid, but not insurmountable moat. The competitive advantage is present, but not as pronounced as with some of the larger competitors.

Revenue growth: 6.8% (2024) Profit growth: 5.2% (2024) Market share in Europe: 20% (2024)

Heineken N.V. recorded a revenue growth of 6.8% in 2024, driven by strong demand in European and Asian markets. The company has expanded its market share in Europe to 20%, strengthening its position as one of the leading beer manufacturers in the region.

The profit growth of 5.2% in the same year indicates that Heineken was able to efficiently manage its costs while benefiting from increased demand. Continuous expansion into emerging markets and investments in new product lines could further support future growth.

Analysts view Heineken as a stable investment, particularly due to its strong brand presence and its ability to adapt to changing market conditions. In the long term, the company could benefit from a global economic recovery and increasing consumer demand.

Dividend yield: 2.5% (estimated for 2025)
Dividend history: Continuous distribution in recent years

Heineken N.V. has regularly distributed dividends to its shareholders in the past. The company's dividend policy aims to create stable and sustainable value for shareholders. In recent years, Heineken has maintained a dividend yield of around 2.5%, indicating a reliable payout.

The company has secured a stable cash flow through its strong market position and global brands, supporting its ability to pay dividends. Analysts expect Heineken to continue pursuing a reliable dividend policy in the future, provided there are no significant market changes.