Industry Revenues:

• Beer: approx. 85%
• Soft Drinks: approx. 10%
• Other Beverages and Services: approx. 5%

TOP 3 Markets:

• Europe: approx. 45%
• Asia-Pacific: approx. 25%
• America: approx. 20%

Heineken Holding N.V. generates the majority of its revenues from the beer segment, which traditionally represents the core business of the company. In addition to beer, the sale of soft drinks and other beverages, as well as services, also contribute to the revenue.

Geographically, Europe is the strongest market for Heineken, followed by the Asia-Pacific region, which has gained importance in recent years due to growing consumer demand and strategic expansion. America, including North and South America, forms the third major market, with the USA and Brazil in particular considered key markets.

Production Facilities: Worldwide in over 70 countries (as of 2023)

Heineken Holding N.V. operates breweries and production facilities in over 70 countries worldwide. The company has a strong global presence with significant production capacities in Europe, America, Africa, the Middle East, and Asia.

This broad geographical distribution enables Heineken to efficiently respond to local market requirements and optimize its logistics costs. The global production strategy also supports the brand in securing and expanding its international reach and market share.

Revenue Growth: Estimated 6-8% annually (2025 forecast)
Market Expansion: Focus on Asia and Africa
Sustainability Goals: CO2 Neutrality by 2030

Heineken Holding N.V. pursues a growth strategy that is strongly focused on geographical expansion and sustainability. The company plans to further expand its presence in high-growth markets such as Asia and Africa. These regions offer significant growth potential due to the growing middle class and increasing demand for premium beer brands.

Another key element of the strategy is sustainability. Heineken has set ambitious goals to become CO2-neutral by 2030. This includes investments in renewable energy and improving energy efficiency in production.

In addition, Heineken is focusing on innovations in its product portfolio to meet changing consumer preferences, including alcohol-free and low-calorie options. These measures are intended to enable the company to increase both revenue and market share in the coming years.

Main raw materials: Barley, hops, water, yeast

Import countries:

• Barley: France, Germany, Australia
• Hops: USA, Germany, Czech Republic
• Water: Locally sourced, as it is a basic raw material
• Yeast: Internally produced, no specific import countries

Heineken Holding N.V. sources the main raw materials for beer production from various countries to ensure the quality and diversity of their products. Barley is mainly imported from France and Germany, as these countries are known for their high quality. Australia complements the supply with specific barley varieties.

Hops, another essential component, is mainly imported from the USA and Germany, with the Czech Republic also playing a significant role. These countries are known for their high-quality hop varieties that significantly influence the taste and aroma of the beer.

Water is usually locally sourced to minimize transport costs, as it is a basic raw material. Yeast is internally produced to ensure the consistency and quality of beer production.

Global market share: approximately 12% (2025, estimated)
EBITDA margin: approximately 20% (2024)
Brand portfolio: Over 300 brands

Heineken Holding N.V. possesses a significant competitive advantage that is composed of several factors. Firstly, the company holds a substantial global market share of around 12%, making it one of the largest players in the brewing industry. This market position enables Heineken to benefit from economies of scale and maintain a strong negotiating position with suppliers and distribution partners.

Secondly, Heineken maintains a solid EBITDA margin of about 20%, indicating efficient operations and strong pricing. This margin is competitive compared to many competitors, showcasing the company's ability to control costs while generating high returns.

Furthermore, Heineken has an extensive brand portfolio with over 300 brands, including some of the world's most renowned beer brands. This brand diversity allows the company to cater to different market segments and adapt to regional tastes and preferences.

Overall, Heineken's competitive advantage is robust, supported by its global presence, operational efficiency, and diversified brand portfolio.

Institutional Investor Share: approximately 60% (estimated, 2025)
Insider Buys/Sells: No significant transactions in the last 12 months (estimated, 2025)

The institutional investor share in Heineken Holding N.V. typically stands at around 60%, indicating the trust of large investment funds and institutional investors in the company's long-term stability and growth potential.

There have been no significant insider transactions in the last 12 months, suggesting that the management and other insiders are currently not making significant changes to their stake in the company. This can be interpreted as a sign of stability and confidence in the current corporate strategy.

Market share Heineken Holding N.V.: 12% (2025, estimated)

Top competitors and their market shares:

1. Anheuser-Busch InBev: 25%
2. Heineken Holding N.V.: 12%
3. China Resources Snow Breweries: 10%
4. Carlsberg Group: 8%
5. Molson Coors Beverage Company: 6%
6. Tsingtao Brewery Group: 5%
7. Asahi Group Holdings: 4%
8. Kirin Holdings Company: 3%
9. Constellation Brands: 3%
10. Grupo Modelo: 2%

Heineken Holding N.V. has a significant market share of 12%, making it one of the leading companies in the global brewing industry. However, the main competitor, Anheuser-Busch InBev, holds the largest market share at 25%, attributed to its extensive portfolio and global presence.

Heineken's moat lies in its strong brand presence, wide product range, and geographic diversification. These factors enable Heineken to be successful in various markets worldwide and compete against rivals. Additionally, Heineken continuously invests in innovations and sustainable practices, further enhancing its brand value.

Compared to Anheuser-Busch InBev, which has a broader moat due to its size and efficiency advantages, Heineken must continue to invest in strategic partnerships and marketing to solidify its position. Other competitors, such as Carlsberg and Molson Coors, also have strong brands but lack the same global reach and diversification as Heineken.

Revenue Growth: 6.5% (2024)
Profit Growth: 8.2% (2024)
Market Share in Europe: 18% (2024)

Heineken Holding N.V. recorded a solid revenue growth of 6.5% and a profit growth of 8.2% in 2024. These growth rates indicate strong operational performance supported by effective cost control and successful market expansion.

The company has strengthened its market position in Europe, holding a market share of 18%, underscoring its role as one of the industry's leading players. This market position enables Heineken to benefit from economies of scale and compete against rivals.

Additionally, Heineken has increased its investments in sustainable production methods and innovative product lines in recent years, enhancing the potential for future growth and stronger customer loyalty. These strategic initiatives could lead to further improvement in financial performance in the long term.

Overall, the current operational metrics and strategic initiatives suggest that Heineken Holding N.V. presents an attractive investment opportunity, especially for investors interested in a stable and growth-oriented company.

Dividend Yield: 1.8% (2025, estimated)
Dividend Growth: 3% annually (average over the last 5 years)

Heineken Holding N.V. regularly pays dividends to its shareholders. The company's dividend policy is aimed at providing a stable and growing return for investors. In recent years, Heineken has consistently increased its dividends, indicating solid financial performance and a strong market position.

The reliability of Heineken's dividend payment is supported by robust business development and the ability to generate profits even in economically challenging times. Analysts expect that Heineken will continue to be able to pay dividends in the future and increase them moderately.