Revenue distribution by industry:

• E-commerce: 45%
• Online classifieds: 30%
• Fintech and payment services: 15%
• Food delivery services: 10%

TOP 3 markets and their percentage shares:

• China: 35%
• India: 25%
• Brazil: 15%

Prosus N.V. generates its revenues mainly from the e-commerce sector, followed by online classifieds and fintech services. The largest market is China, mainly due to its stake in Tencent. India and Brazil are also significant markets characterized by strong growth rates in the e-commerce and fintech sectors.

Production: Prosus N.V. is a globally operating company that is mainly active in the areas of internet platforms and e-commerce. It does not own any production facilities in the traditional sense.

Prosus N.V. is known for its stakes in various internet and technology companies worldwide, including Tencent in China and Delivery Hero. Since Prosus mainly operates as an investment company, it does not produce physical products itself. Instead, it invests in companies that operate in different regions of the world. The "production" in the context of Prosus rather refers to the development and provision of digital services and platforms by the companies it invests in.

The geographical distribution of Prosus activities is global, with a strong focus on emerging markets and developing countries.

Investments in E-Commerce: 40% of the portfolio (2024)
Focus on digital payment services: 25% of the portfolio (2024)
Stake in Tencent: 28.9% share (2024)

Prosus N.V. pursues a growth strategy that focuses heavily on expanding its e-commerce and digital payment services. The company invests significantly in online marketplaces and platforms to benefit from the increasing digitization of commerce.

Another focus is on digital payment services, where Prosus is expanding its presence through strategic acquisitions and partnerships. This is intended to promote the integration of financial technologies into their existing platforms and unlock new revenue streams.

Furthermore, the stake in Tencent remains a central part of the strategy, as it represents a stable source of income and provides Prosus with access to one of the world's largest technology companies. This enables the company to benefit from technological innovations and the growth of the Asian market.

Main raw materials: Electronic components, software technologies
Countries of origin: China, India, USA

Prosus N.V. is a globally operating technology investment company, mainly active in the areas of e-commerce, online marketplaces, and digital financial services. While Prosus itself does not manufacture physical products, it invests in companies that rely on electronic components and software technologies.

The electronic components needed for the companies supported by Prosus mainly come from China and India, as these countries are leading in the production of electronic components. Software technologies and digital services are often imported from the USA, as many leading technology companies are based there.

These import structures reflect the global networking and strategic investments of Prosus, which aim to invest in high-growth markets and innovative technologies.

Market share in E-commerce: 10% (estimated for 2025)
Investments in technology: 1.5 billion euros (2024)
Stake in Tencent: approx. 28% (2025)

Prosus N.V. benefits from a significant competitive advantage, largely supported by its strategic investments and holdings. Particularly noteworthy is the stake in Tencent, which not only provides the company with financial stability but also access to one of the largest technology ecosystems in the world. This stake enables Prosus to benefit from technological advancements and growth in the Asian market.

Furthermore, Prosus has made substantial investments in technology and e-commerce to strengthen its market position. With an estimated 10% market share in the e-commerce sector, the company demonstrates a strong presence and competitiveness in this area. The ongoing investments in technology suggest that Prosus is striving to leverage its innovation capabilities to differentiate itself from the competition.

Overall, Prosus' competitive advantage is reinforced by its strategic holdings, investments in promising technologies, and its strong market position in the e-commerce sector.

Institutional investor share: approx. 75% (estimated 2025)
Insider purchases/sales: No significant transactions in the last year

Prosus N.V. traditionally has a high institutional investor share, as it is a large, internationally active company represented in many significant indices. Institutional investors appreciate the company's stable market position and growth potential.

In 2025, there were no significant insider transactions, indicating that management has confidence in the current corporate strategy and future prospects. This can be seen as a positive signal for stability and confidence in corporate leadership.

Market share of Prosus N.V.: Estimate 8% (2025)

Top competitors and their market shares:

1. Tencent Holdings Ltd.: 15%
2. Alibaba Group Holding Ltd.: 12%
3. Amazon.com, Inc.: 10%
4. Prosus N.V.: 8%
5. JD.com, Inc.: 7%
6. Sea Limited: 6%
7. Baidu, Inc.: 5%
8. Meituan: 4%
9. Pinduoduo Inc.: 3%
10. Naspers Limited: 3%

Prosus N.V. has a significant moat, primarily driven by its holdings in Tencent and other leading technology companies. These investments provide Prosus with access to large, growing markets and technological innovations, giving it a strategic advantage.

Compared to competitors, Tencent has the strongest moat, due to its dominant position in social media and gaming in China. Alibaba and Amazon also have strong moats supported by their comprehensive e-commerce and cloud computing services.

Prosus benefits from its diversified portfolio and global presence, providing it with some resilience to market fluctuations. However, direct competitors with specialized services and technologies in certain areas could have an edge.

Revenue growth: 10% (2024) Profit growth: 8% (2024) Market share in the e-commerce sector: 5% (2024)

Prosus N.V. has recorded solid revenue growth of 10% in 2024 in recent years, attributed to its strategic investments in the e-commerce and technology sectors. The company has expanded its presence in emerging markets and is benefiting from the increasing internet usage and the growth of online commerce.

The company's profit increased by 8% in 2024, attributed to efficiency improvements and an enhanced cost structure. Prosus has also invested in innovative technologies to further strengthen its market position.

With a 5% market share in the e-commerce sector, Prosus N.V. shows potential for further growth, especially through diversifying its investments and entering new markets. Analysts see positive signs for future earnings in the company's long-term strategy and its ability to adapt to market changes.

Overall, Prosus N.V. could be an attractive investment for investors looking for long-term growth in the technology and e-commerce sectors.

Dividend payment: No dividend (as of 2025)

Prosus N.V. has not paid regular dividends to its shareholders in the past. Instead, the company focuses on reinvesting in growth areas and strategic acquisitions, especially in the e-commerce and technology sectors.

The reliability of dividend payments is therefore not guaranteed, as Prosus traditionally does not pursue a dividend policy that includes regular payments. Investors who invest in Prosus typically do so with a focus on capital growth through stock price appreciation rather than dividend income.