Industry Turnover:

• Fashion and Leather Goods: approx. 45%
• Perfume and Cosmetics: approx. 30%
• Watches and Jewelry: approx. 15%
• Wines and Spirits: approx. 10%

TOP 3 Markets:

• China: approx. 35%
• USA: approx. 25%
• Europe (excluding France): approx. 20%

Christian Dior SE mainly generates its turnover from the sectors of fashion and leather goods as well as perfume and cosmetics. These two segments together account for about 75% of the total turnover. The Asian market, especially China, is the largest individual market for the company, followed by the USA and Europe. These markets are crucial for the growth and profitability of the company.

Production sites:

• France
• Italy
• Spain
• USA

Christian Dior SE produces the majority of its products in Europe, especially in France and Italy. These countries are known for their expertise in the production of luxury goods, which helps the brand maintain its high quality and exclusivity.

In addition, there are production facilities in Spain and the USA that cover certain product lines. The strategic distribution of production sites enables Dior to efficiently respond to global demand while optimizing production costs.

Revenue growth: 10% (estimated 2024)
Profit growth: 8% (estimated 2024)

Christian Dior SE pursues a multi-track growth strategy based on strengthening its luxury brands, geographical expansion, and digitization. An essential part of the strategy is investing in brand awareness and customer experience to further solidify its position in the luxury segment.

The company plans to expand its presence in emerging markets such as Asia and the Middle East, where there is a growing demand for luxury goods. Additionally, Dior is increasingly focusing on expanding e-commerce and digitizing its distribution and marketing channels to reach younger target groups and enhance customer loyalty.

Another focus is on sustainable practices and the introduction of more environmentally friendly production methods to meet consumers' growing expectations of social responsibility. These strategic initiatives are intended to secure the company's long-term growth and profitability.

Main raw materials: Leather, Cotton, Silk, Wool

Countries of origin:

• Leather: Italy, France, Spain
• Cotton: USA, India, Egypt
• Silk: China, India
• Wool: Australia, New Zealand

Christian Dior SE imports a variety of high-quality raw materials essential for the production of their luxury products. Leather is mainly sourced from European countries such as Italy, France, and Spain, known for their high-quality leather products.

Cotton is imported from the USA, India, and Egypt, with these countries being known for their high-quality cotton production. Silk is mainly sourced from China and India, as these countries are leading in silk production. Wool primarily comes from Australia and New Zealand, globally recognized as leading producers of high-quality wool.

This strategic sourcing of raw materials enables Christian Dior to ensure the quality and exclusivity of their products.

Market share: 12% (2024, estimated) Brand value: 11.9 billion USD (2023) EBITDA margin: 30% (2024, estimated)

Christian Dior SE has a significant competitive advantage in the luxury goods industry, which is manifested through several factors. Firstly, the high brand value of 11.9 billion USD underscores the strong brand identity and global recognition that the company enjoys. This brand strength enables Dior to command premium prices and maintain a loyal customer base.

Secondly, the EBITDA margin of 30% demonstrates the efficiency and profitability of the company compared to many competitors. This high margin is an indicator of Dior's ability to control costs while achieving high revenues.

Additionally, Dior benefits from a diversified product portfolio ranging from fashion to cosmetics to accessories. This diversification allows the company to cushion fluctuations in individual segments and grow steadily.

Overall, Dior's competitive advantage is strong, supported by a robust brand, high profitability, and a wide range of products.

Institutional investor share: approx. 70% (2025, estimated)

Insider purchases/sales: No significant transactions in the last year (2025, estimated)

The institutional investor share in Christian Dior SE is traditionally high, as the company is part of the luxury goods sector, which benefits from stable earnings and a strong market position. Institutional investors appreciate the long-term value appreciation and dividend yield associated with such companies.

In 2025, there were no significant insider purchases or sales, indicating a stable trust of the management in the future development of the company. Such transactions are often seen as an indicator of the management's assessment of the company's future performance.

Market share of Christian Dior SE: 12% (estimated, 2025)

Main competitors and their market share:

1. LVMH Moët Hennessy Louis Vuitton: 18%
2. Kering: 15%
3. Richemont: 10%
4. Hermès: 9%
5. Prada: 7%
6. Chanel: 6%
7. Burberry: 5%
8. PVH Corp: 4%
9. Capri Holdings: 3%
10. Tapestry: 3%

Christian Dior SE is one of the leading companies in the luxury goods sector and has a significant market share of about 12%. The biggest competitor is LVMH, which dominates the industry with a 18% market share. Kering and Richemont closely follow.

The moat of Christian Dior SE is strongly characterized by its iconic brand, exclusive product line, and global presence. These factors provide the company with a significant competitive advantage. Compared to its competitors, Dior has a solid moat, but one could argue that LVMH, with its broader product range and larger financial resources, has an even stronger moat.

Competition from companies like Kering and Hermès is also strong, as they have exclusive brands and a loyal customer base. Overall, Christian Dior SE remains a significant player with a robust moat in the luxury segment.

Revenue growth: 10% (2024) Profit growth: 8% (2024) Market share in the luxury industry: 12% (2024)

Christian Dior SE recorded a revenue growth of 10% in 2024, attributed to strong demand for luxury goods and successful expansion into Asian markets. Profit growth was at 8%, indicating efficient cost structures and an improved operating margin.

The company holds a significant market share of 12% in the global luxury industry, highlighting its strong position and brand awareness. These factors suggest that Christian Dior SE is well positioned to benefit from the ongoing demand for luxury products.

Additionally, the company is continuously investing in digital transformation and sustainability initiatives, which could lead to stronger customer loyalty and brand value enhancement in the long term. These strategic measures could further support growth potential and increase the attractiveness of the stock as an investment.

Dividend yield: 2.5% (estimated for 2025)
Dividend history: Continuous distribution in recent years

Christian Dior SE has regularly paid dividends to its shareholders in recent years. The dividend yield for 2025 is estimated to be around 2.5%, which is in line with the distributions of previous years.

The company has a strong financial foundation and has shown solid profit growth, which supports the reliability of dividend payments. In the past, Christian Dior SE has also paid dividends in economically challenging times, indicating a stable dividend policy.