Revenue distribution by sectors:

• Spirits: approx. 85%
• Wines: approx. 10%
• Other beverages: approx. 5%

TOP 3 markets and their percentage shares:

• USA: approx. 30%
• China: approx. 20%
• India: approx. 15%

Pernod Ricard SA generates the majority of its revenue from the sale of spirits, including well-known brands such as Absolut Vodka and Chivas Regal. The USA is the largest single market for the company, followed by China and India, which are also significant markets due to growing middle classes and increasing demand for premium spirits.

These markets are crucial for Pernod Ricard's growth as they not only absorb large volumes but also exhibit high demand for high-quality products.

Production Sites:

• France
• Ireland
• Scotland
• Spain
• India
• USA
• Canada
• Mexico
• Brazil
• China
• Australia

Pernod Ricard SA is a globally leading spirits and wine producer with a variety of production sites around the world. The company manufactures its products in multiple countries to meet local demand and optimize logistics.

In Europe, France, Ireland, Scotland, and Spain are significant production sites, especially for well-known brands like Chivas Regal, Jameson, and Absolut Vodka. In Asia, India is an important location, while in North America, the USA and Canada have significant production capacities.

This global presence enables Pernod Ricard to efficiently produce and distribute a wide range of spirits and wines.

Revenue Growth: Estimated 6-8% annually (2025) Market Share in Asia: Increased to about 25% (2025)

Pernod Ricard SA is pursuing a strategy focused on geographical expansion and portfolio diversification to secure future growth. A key element of this strategy is the increased presence in emerging markets, particularly in Asia, where the company was able to significantly increase its market share.

Additionally, Pernod Ricard is investing in premiumizing its product portfolio. This includes both the introduction of new premium products and strengthening existing brands through targeted marketing campaigns. These measures aim to improve margins and increase brand awareness.

Another strategic focus is on sustainability and innovation. Pernod Ricard is committed to sustainable production methods and has set ambitious goals to reduce its ecological footprint. At the same time, the company is investing in digital technologies and e-commerce to meet changing consumer preferences.

Main raw materials: Grain, grapes, sugarcane, water

Countries of origin:

• Grain: France, USA, Canada
• Grapes: France, Spain, Italy
• Sugarcane: Brazil, India
• Water: Local sources in production countries

Pernod Ricard SA, as one of the world's leading spirits producers, imports a variety of raw materials necessary for the production of their products. Grain is mainly used for the production of whisky and vodka and comes from countries with large agricultural capacities such as France, the USA, and Canada.

Grapes are essential for wine and champagne production and are mainly sourced from European countries like France, Spain, and Italy. Sugarcane, important for rum production, is primarily imported from Brazil and India, as these countries are among the largest sugarcane producers globally.

Water, an essential component of all beverages, is typically sourced from local sources in the respective production countries to minimize transportation costs and ensure freshness.

Market share: 10% in the global spirits market (2024) Revenue growth: 8% (2024) EBITDA margin: 30% (2024)

Pernod Ricard SA has a significant competitive advantage due to its strong brand presence and diversified product portfolio. The company owns some of the world's most famous spirits brands, which helps it maintain a stable market share of around 10% in the global spirits market.

The 8% revenue growth in 2024 shows that Pernod Ricard is able to strengthen and expand its market position. The high EBITDA margin of 30% underscores the efficiency and profitability of the company, enabling it to invest in marketing and innovations to further strengthen its market position.

Additionally, Pernod Ricard benefits from its global presence and well-established distribution network, allowing it to quickly respond to market changes and seize new growth opportunities.

Institutional Investor Share: approx. 60% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (estimated for 2025)

The institutional investor share in Pernod Ricard SA traditionally stands at around 60%, indicating the trust of large investment funds and institutional investors in the company's long-term strategy. These investors value Pernod Ricard's stable market position and continuous growth strategies.

Regarding insider buys or sells, there were no significant transactions in the last year that would indicate a change in management or insiders' confidence in the company's development. This suggests a stable internal assessment of future business performance.

Market Share Pernod Ricard SA: 12% (estimated for 2025)

Top Competitors and their Market Shares:

1. Diageo plc: 20%
2. Pernod Ricard SA: 12%
3. Bacardi Limited: 10%
4. Brown-Forman Corporation: 8%
5. Constellation Brands, Inc.: 7%
6. Beam Suntory, Inc.: 6%
7. Rémy Cointreau: 5%
8. Campari Group: 4%
9. Moët Hennessy: 3%
10. Edrington Group: 2%

Pernod Ricard SA is one of the leading providers in the global spirits market. The 12% market share positions the company as the second largest player behind Diageo. Pernod Ricard's moat primarily consists of its strong brand presence, extensive portfolio of premium spirits, and global distribution infrastructure.

Compared to its competitors, Pernod Ricard has a solid but not insurmountable moat. Diageo, as the market leader, has a stronger moat, particularly due to its wider product range and larger geographical reach. Bacardi and Brown-Forman are also strong competitors, scoring points with their iconic brands and market strategies.

Pernod Ricard can strengthen its moat through continuous innovation, strategic acquisitions, and expanding its premium and super-premium brands. However, the competitive landscape remains dynamic, and the ability to adapt to market changes will be crucial for long-term success.

Revenue Growth: 9% (2024) Profit Growth: 8% (2024) Market Share in the Premium Spirits Segment: 20% (2024)

Pernod Ricard SA recorded a revenue growth of 9% in 2024, attributed to strong demand for premium spirits and successful market expansion. The company has further solidified its market position in the premium segment and now holds a market share of approximately 20%.

The 8% profit increase during the same period indicates that Pernod Ricard was able to efficiently manage its operating costs and benefit from economies of scale. Continuous investment in brand development and innovation has positioned the company advantageously to capitalize on global consumption trends.

With a strong brand presence and a diversified product portfolio, Pernod Ricard is well positioned to secure future growth. Strategic focus on sustainable practices and digital transformation could also offer long-term competitive advantages.

Overall, Pernod Ricard SA's stock could present an attractive investment opportunity, especially for investors interested in stable growth in the premium spirits market.

Dividend Yield: 2.5% (2025, estimated)
Dividend Growth: 4% annually (average last 5 years)

Pernod Ricard SA is known for its reliable dividend policy. The company has been consistently paying dividends in recent years and has regularly increased them. The average annual dividend growth rate over the last five years has been around 4%.

The dividend yield of 2.5% in 2025 is competitive compared to other companies in the industry. The financial stability and strong market position of Pernod Ricard support the company's ability to continue paying dividends in the future.