Automotive sector: 85%
Electromobility: 10%
Other services: 5%

TOP 3 markets:
USA: 30%
South Korea: 25%
Europe: 20%

The Kia Corporation generates the majority of its revenue from the automotive sector, with an increasing focus on electromobility. The US market is the largest single market for Kia, followed by their home market of South Korea and the European market. These markets are crucial for revenue growth and the strategic direction of the company.

Production sites of Kia Corporation:

1. South Korea: Main production facilities are located in Hwaseong, Gwangmyeong (Sohari), and Gwangju.
2. Slovakia: Plant in Žilina.
3. USA: Plant in West Point, Georgia.
4. India: Plant in Anantapur, Andhra Pradesh.
5. Mexico: Plant in Pesquería, Nuevo León.
6. China: Several plants, including one in Yancheng.

Kia Corporation operates multiple production sites worldwide to efficiently deliver their vehicles to various markets. The main plants are located in South Korea, where a large part of the production takes place. In addition, Kia strategically established plants in other countries to better serve local markets and optimize supply chains.

Revenue Growth: Estimated 10% annually (2025) Investments in Electromobility: $22 billion by 2030

Kia Corporation is pursuing a growth strategy that is heavily focused on electromobility and sustainable mobility solutions. The company plans to make significant investments totaling $22 billion by 2030 in the development of electric vehicles and related technologies.

A central part of this strategy is the introduction of new electric vehicle models to increase market share in this segment. Kia aims to launch at least 11 new electric vehicle models by 2030.

In addition, Kia is focusing on the development of mobility solutions that go beyond traditional vehicle sales, such as car-sharing services and autonomous driving technologies. These initiatives are intended to secure the company's growth in a rapidly changing automotive market.

Main raw materials: Steel, aluminum, copper, rubber, plastics

Countries of origin:

• Steel: China, Japan, South Korea
• Aluminum: Australia, Canada, Russia
• Copper: Chile, Peru
• Rubber: Thailand, Indonesia, Malaysia
• Plastics: USA, Germany, China

Kia Corporation imports a variety of raw materials essential for automotive production. Steel and aluminum are the main metals needed in large quantities, especially for the body and structure of vehicles. These metals are mainly sourced from Asian countries such as China and Japan, as well as from Australia and Canada.

Copper is mainly imported from Chile and Peru, as these countries are among the world's largest copper producers. Copper is crucial for the electrical wiring and electronic components in vehicles.

Rubber, needed for tires and other rubber components, is mainly imported from Southeast Asia, as Thailand, Indonesia, and Malaysia are leading producers.

Plastics used for interior components and other parts are sourced from various countries, with the USA, Germany, and China being important suppliers. Diversifying the sources of supply helps Kia ensure supply security and optimize costs.

Market share in South Korea: approx. 30% (2024)
Global market share: approx. 6% (2024)
R&D investments: 3.5% of revenue (2024)

Kia Corporation has a significant competitive advantage, especially in the South Korean market, where the company holds a market share of about 30%. This is partly due to the strong brand presence and extensive distribution network in the region.

On a global scale, Kia has a market share of about 6%, making the company a significant player in the automotive industry. The continuous investments in research and development, accounting for approximately 3.5% of revenue, underscore Kia's commitment to innovation and technological advancements, especially in the areas of electromobility and autonomous driving.

Kia's strategic partnerships and alliances, particularly with Hyundai, further strengthen its position and enable economies of scale that lead to cost advantages. Together, these factors give Kia a solid competitive edge in both domestic and international markets.

Institutional investor share: 45% (estimated for 2025)
Insider purchases/sales: No significant transactions in the last year (estimated for 2025)

The institutional investor share in Kia Corporation is estimated to be 45%. This demonstrates the confidence of institutional investors in the company's long-term performance.

No significant insider transactions were reported in 2025, which could indicate a stable assessment by the company's management regarding its current valuation and future development.

Market share of Kia Corporation: 6.5% (estimated for 2025)

Top competitors and their market shares:

1. Toyota Motor Corporation: 10.2%
2. Volkswagen AG: 9.8%
3. Hyundai Motor Company: 7.5%
4. General Motors: 6.8%
5. Kia Corporation: 6.5%
6. Ford Motor Company: 6.0%
7. Honda Motor Co., Ltd.: 5.5%
8. Nissan Motor Co., Ltd.: 4.2%
9. Stellantis N.V.: 3.9%
10. BMW Group: 3.5%

Kia Corporation, as part of the Hyundai Motor Group, benefits from synergies within the conglomerate, which represents a certain moat. These synergies include shared platforms, research and development, as well as procurement advantages.

Compared to leading companies like Toyota and Volkswagen, which have a stronger brand value, larger global presence, and a broader product portfolio, Kia's moat is less pronounced. For example, Toyota has a significant advantage due to its hybrid and hydrogen technologies, while Volkswagen has made strong investments in electromobility.

In recent years, Kia has gained competitiveness through design innovations and improved product quality. However, the moat remains moderate compared to the top competitors.

Revenue growth 2024: 8.5%
Profit growth 2024: 10.2%
Market share in the EV segment 2024: 6.5%

In 2024, Kia Corporation achieved a revenue growth of 8.5%, attributed to strong demand for their vehicles, especially in the electric vehicle segment. The profit growth of 10.2% during the same period indicates that the company not only increased its revenues but also became more efficient in its cost structure.

Kia has expanded its market share in the electric vehicle segment to 6.5%, pointing to a successful strategy in sustainable mobility. Investments in new technologies and the expansion of the product range in the electric vehicle sector contribute to strengthening the company's competitiveness.

Overall, the positive development of financial indicators and the strategic focus on the promising electric vehicle market suggest that Kia Corporation could be a promising investment. Analysts see further potential in market expansion and technological innovation that drives the company forward.

Dividend yield: 3.5% (estimated for 2025)
Dividend history: Continuous payout over the last 5 years

The Kia Corporation has regularly distributed dividends to its shareholders in recent years. The dividend yield is estimated to be around 3.5% for 2025, which can be considered solid compared to other automotive manufacturers.

The reliability of Kia's dividend payments is supported by its stable financial performance and continuous payout over the past five years. This indicates that the company is committed to providing its shareholders with an attractive return in the future as well.