Industry Turnovers:

• Hygiene: 40%
• Health: 35%
• Nutrition: 25%

TOP 3 Markets:

• USA: 25%
• China: 15%
• Great Britain: 10%

Reckitt Benckiser Group plc generates its revenues mainly from the sectors of hygiene, health, and nutrition. The largest share comes from the hygiene sector, followed by health and nutrition.

The USA is the most important market for Reckitt Benckiser, followed by China and Great Britain. These markets significantly contribute to the company's total revenue and are crucial for its global market strategy.

Production sites: Globally distributed, with a focus on Europe, North America, and Asia.

Reckitt Benckiser Group plc (LSE:RKT) is a multinational company that produces a variety of consumer goods. The company's production facilities are distributed worldwide to efficiently serve the demand of different markets and optimize logistics costs.

In Europe, significant production plants are located in the United Kingdom, Germany, and Poland. In North America, Reckitt Benckiser has significant production capacities in the USA and Canada. Asia is also an important production location, especially in countries like China and India, to meet the growing demand in these markets.

This global presence enables Reckitt Benckiser to efficiently bring its products to market while also addressing local market requirements.

Revenue Growth: Estimated at 4-5% annually (2025-2027)

Focus on Sustainability: Aim to be climate neutral by 2030

Investments in Research and Development: Increase by 10% in 2025

Reckitt Benckiser Group plc pursues a growth strategy based on several pillars. A central component is the focus on sustainability, with the goal of becoming climate neutral by 2030. This includes initiatives to reduce CO2 emissions and improve energy efficiency throughout the supply chain.

Another important aspect of the strategy is the increased investment in research and development. The company plans to increase its spending in this area by 10% in 2025 to develop innovative products and strengthen its market position in the health, hygiene, and nutrition sectors.

Additionally, Reckitt is focusing on geographical expansion in growth markets and optimizing its product portfolio to gain market share and promote revenue growth. These measures are intended to help secure the company's long-term competitiveness.

Main raw materials: Chemicals, plastics, paper products, essential oils

Countries of origin: China, USA, Germany, India

Reckitt Benckiser Group plc imports a variety of raw materials necessary for the production of its products. These include in particular chemicals and plastics needed for the manufacturing of cleaning and hygiene articles. These materials are often sourced from countries such as China and the USA, which have large production capacities and a well-developed chemical industry.

Paper products and packaging materials are also important raw materials that are often imported from Germany, as the country is known for its high-quality paper production. Essential oils and other natural ingredients are frequently sourced from India, which has a long tradition in the manufacturing and export of such products.

This import strategy enables Reckitt Benckiser to produce high-quality products at competitive prices by leveraging the specific strengths and resources of the respective countries.

Market share in the household and health sector: 12% (estimated, 2025)
Research and development investments: 2.5% of revenue (2024)
Brand awareness: High

Reckitt Benckiser Group plc has a significant competitive advantage due to its strong brand presence and diversified product range in the health, hygiene, and household sectors. The company benefits from well-known brands such as Dettol, Lysol, and Durex, which are globally recognized.

Another advantage is the continuous investment in research and development, which enables the company to bring innovative products to the market and adapt to changing consumer needs. This strengthens the market position and promotes growth in various segments.

Additionally, Reckitt Benckiser benefits from a global distribution infrastructure that allows it to operate efficiently in different markets and leverage economies of scale. Despite intense competition in the industry, the company remains well-positioned due to these factors.

Institutional Investor Share: approx. 75% (estimated for 2025)

Insider Purchases/Sales: No significant transactions reported (as of 2025)

The institutional investor share in Reckitt Benckiser Group plc traditionally stands at around 75%. This high participation reflects the confidence of institutional investors in the company's long-term stability and growth potential.

In 2025, no significant insider purchases or sales were reported. This suggests that the management and other insiders do not currently anticipate any major changes in the company's valuation. However, such transactions could serve as an indicator of the management's assessment of the company's development in the future.

Market share of Reckitt Benckiser: 8% (estimated for 2025)

Main competitors and their market shares:

1. Procter & Gamble: 15%
2. Unilever: 12%
3. Johnson & Johnson: 10%
4. Colgate-Palmolive: 9%
5. Reckitt Benckiser: 8%
6. Kimberly-Clark: 6%
7. Henkel: 5%
8. Clorox: 4%
9. Church & Dwight: 3%
10. Beiersdorf: 2%

Reckitt Benckiser is a significant player in the consumer goods sector, especially in the health, hygiene, and household segments. The 8% market share positions the company in the middle of the top competitors.

Reckitt Benckiser's moat mainly consists of strong brands, a wide product portfolio, and a global presence. Brands like Dettol, Lysol, and Durex are globally recognized and enjoy high consumer trust. This brand strength provides a certain level of protection against competitors.

Compared to Procter & Gamble or Unilever, which have an even broader portfolio and a stronger global presence, Reckitt Benckiser's moat is less pronounced. These competitors often have greater financial firepower and can invest more heavily in research, development, and marketing.

In summary, Reckitt Benckiser has a solid but not insurmountable moat. The competition may have better strategic advantages in some areas, particularly through larger market shares and stronger financial resources.

Revenue growth: 6.8% (2024) Profit growth: 5.2% (2024) Market share in the hygiene and health sector: 12% (2024)

Reckitt Benckiser Group plc recorded solid revenue growth of 6.8% in 2024, driven by strong demand for its hygiene and health products. The company has strengthened its market position through innovations and strategic acquisitions.

The profit growth of 5.2% reflects Reckitt's ability to increase operational efficiency and control costs, despite challenges in the global supply chain. This financial stability demonstrates that the company is well positioned to capitalize on future market opportunities.

Additionally, Reckitt has expanded its market share in the hygiene and health sector to 12%, indicating successful implementation of the company's strategy. Given these factors, Reckitt Benckiser's stock could be an attractive investment for investors interested in long-term growth.

Dividend yield: 3.2% (estimated for 2025)
Dividend history: Steady distribution in recent years

Reckitt Benckiser Group plc has regularly distributed dividends to its shareholders in the past. The company's dividend policy aims to provide shareholders with an attractive return while also investing in the company's growth.

The estimated dividend yield of 3.2% for 2025 suggests that Reckitt Benckiser continues to pursue a reliable distribution policy. Historically, the company has also maintained its dividend even in economically challenging times, indicating a solid financial foundation and a stable business model.