Amer Sports, Inc. (Amer Sports) manufactures, markets and sells sports equipment, apparel, and footwear through wholesale and direct to consumer channels globally.
Amer Sports is a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Atomic and Peak Performance. The company’s brands are known for their detailed craftsmanship, unwavering authenticity, premium market positioning and compelling market shares in their categories.
Through partnerships with industr...
Amer Sports, Inc. (Amer Sports) manufactures, markets and sells sports equipment, apparel, and footwear through wholesale and direct to consumer channels globally.
Amer Sports is a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Atomic and Peak Performance. The company’s brands are known for their detailed craftsmanship, unwavering authenticity, premium market positioning and compelling market shares in their categories.
Through partnerships with industry influencers and elite athletes, and in collaboration with the various communities the company serves, it develops next-generation products that define winning moments in sports. The company’s brands are creators of exceptional apparel, footwear, equipment, protective gear and accessories that gives its consumers the confidence and comfort to excel.
The company’s segments consist of its ‘brand clusters,’ which reflect both how its consumers engage with the company’s products and how it manages its business.
The company is excited about its future and the opportunity to drive growth in each of its three reportable segments: Technical Apparel, Outdoor Performance and Ball & Racquet Sports. The company’s segments comprise its “brand clusters,” which reflect both how its consumers engage with its products and how the company manages its business.
Each segment is led by one of the company’s core brands: Arc’teryx, Salomon and Wilson. Each of these brands creates high-quality technical products that stand out in their respective categories and possesses key differentiated attributes.
Arc’teryx
Arc’teryx is a technical outdoor apparel brand inspired by the Canadian Coast Mountains and built on the principle of obsessive, precise design and production. Arc’teryx gear pushes the boundaries of performance and enables adventurers to excel in their outdoor pursuits in the mountains, in the backcountry and on some of the world’s most technical climbs. The products are known for their minimalist design, and sleek and streamlined aesthetic, along with new, innovative features that continually advance outdoor activities. Product quality, from the materials to the design, allows Arc’teryx to command premium pricing as evidenced by its best-selling ‘hardshell’ jacket in North America, the Alpha SV. Overall, Arc’teryx combines beautiful, innovative products and an authentic brand experience that extends beyond apparel, fostering communities and bringing people together across all regions of the world who share a passion for the outdoors.
Salomon
Salomon creates premium innovative footwear, apparel, winter sports equipment and accessories. Since its founding, Salomon has been fueled by a culture of design, craftsmanship, continuous innovation, and performance inspired by progress, the mountains and athletes. The brand first produced metal ski edges and expanded into releasable ski bindings before launching industry changing rear-entry ski boots and monocoque skis. The brand’s leadership in winter sports helped to propel it into a diverse portfolio of sports and products including footwear and apparel. Salomon is a market leader in global trail and gravel running footwear and premium hiking footwear, with products recognized for their performance, style, durability and sustainability. Over 68% of Salomon’s revenue in 2024 came from footwear, while also having leading market positions in its legacy winter sports equipment categories (skis, snowboards, boots, bindings, goggles, helmets, etc.), creating a 365-day, year-round brand serving all seasons for mountain sport consumers.
Wilson Sporting Goods
Wilson Sporting Goods is a leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Wilson Sporting Goods portfolio is made up of the iconic Wilson brand, as well as Louisville Slugger, DeMarini, EvoShield and ATEC. Collectively, these brands bring more than three centuries of innovation, history and heritage to a variety of mainstream sports. As a multi-sports platform, Wilson drives innovation and product excellence by leveraging learnings across the brands’ various disciplines, including tennis, football, baseball and basketball, among other sports. The Wilson brand has a legacy as the top-of-the-line sports equipment and is associated with legendary athletes, including Roger Federer, Caitlin Clark, and Jamal Murray. In addition, Wilson is the official partner of professional sports leagues, including the NBA, WNBA, NFL, the US Open, Roland-Garros, and more. These athletes and leagues are a testament to the credibility and reputation of Wilson’s track record of innovation and superior products.
While Arc’teryx, Salomon and Wilson stand tall and lead the company’s three segments, its other brands appropriately fit the company’s sports-oriented portfolio. Peak Performance enhances the company’s scale, competitive positioning and diversification across sports categories. Atomic and Armada gives it a leading position in winter sports equipment, globally. The company’s baseball brands, which include Louisville Slugger, DeMarini, EvoShield, and ATEC, are market leaders in their respective category. Together, the company’s brands enable it to lead and compete in various sports segments and drive the continued success of the company’s portfolio.
The Amer Sports Group
The company excels at identifying, developing and defining brands that meet its corporate vision. The company empowers these brands to autonomously connect with consumers and develop products to drive growth. The company’s platform supports the brands via scaled infrastructure and financial controls to accelerate performance. The size and diversification of its platform mitigates risks and provides financial flexibility to invest prudently to meet the continuously evolving needs of consumers, to develop competitive advantages and to drive growth across the brands through a relentless focus on innovation. The company’s platform enables efficient integration, scaling and optimization of target opportunities that fit within its portfolio, as well as critical insight to inform divestiture decisions.
The company governs its brands through management across the finance, supply chain, sustainability, communications, legal and compliance functions, among other areas. At the same time, the company enables its brands through the company’s group’s incubator model that provides shared learnings from data analytics across the platform, as well as from the economies of scale and synergies of shared resources, including supplier services, distribution and logistics, human resources and enterprise IT infrastructure. The company further serves its brands through access to shared, centralized business services, including customer service and treasury management functions. Together, these resources empower the company’s brand leadership teams to focus on serving consumers through brand, product and go-to-market strategies that drive performance, and its global and scaled operating model enables larger, robust brand organizations to independently flourish.
Seasonality
The company experiences some seasonal fluctuations in its revenue and operating results. Historically, the company has realized a slightly higher portion of its revenue and earnings in the fourth quarter of the fiscal year, primarily due to higher sales through the company’s DTC channel compared to the rest of the year and a higher share of fall and winter collections in its Technical Apparel and Outdoor Performance segments. For example, the company generated 32% of its total revenue in the fourth quarter of fiscal year 2024. The company’s Ball & Racquet Sports segment is generally more consistent across fiscal quarters (for the year ended December 2024). Working capital requirements typically increase throughout the company’s second and third fiscal quarters as inventory builds to support the company’s peak shipping and selling period, which typically occurs from August to December. Cash provided by operating activities is typically highest in the company’s first fiscal quarter due to the significant inflows associated with its peak selling season. The company’s strategy to broaden its assortment within the softgoods categories across all the company’s brands could lead to increasingly balanced revenue and results of operations throughout the fiscal year.
Growth Strategies
The company has established comprehensive growth strategies across each of its brands, founded on the pillars of product innovation, geographic expansion, channel mix optimization and increased brand awareness.
The company’s growth strategies are to leverage innovation leadership to strengthen core categories and scale newer categories; further penetrate key markets and strategically broaden its geographic footprint; optimize go-to-market strategies to conveniently engage consumers; grow brand awareness, expand its communities and increase customer loyalty; and leverage the Amer Sports platform to scale all of the company’s brands.
Brands and Products
The company’s portfolio consists of 10 globally recognized brands in its three segments: Technical Apparel, Outdoor Performance and Ball & Racquet Sports.
Technical Apparel
Arc’teryx
Arc’teryx is an outdoor apparel brand built on the principle of obsessive, precise design and construction. Arc’teryx gear pushes the boundaries of performance and enables adventurers to excel in their outdoor pursuits. The products are known for their minimalist design, sleek and streamlined aesthetic, highest-quality craftsmanship with special construction and durability to withstand the rigors of extreme outdoor adventures. Arc’teryx has been shaped by the Canadian Coast Mountains where its headquarters are located, a remote area with challenging terrain that provides the perfect environment for the brand to test products in real-world conditions.
Arc’teryx’s product offering includes technical outdoor apparel, footwear and accessories, including climbing gear.
Peak Performance
Peak Performance is an apparel and accessories brand born in the Scandinavian mountains out of a love for skiing in remote, untouched terrain. The brand’s passion for adventure and nature runs deep and Peak Performance's purpose is to bring the freeride spirit to the world. Peak Performance is for like-minded souls with an urge to explore wild and beautiful places, both near and far, from the mountains to the city. Together with friends or alone, for clearing heads and reconnecting with nature, commuting to work or simply hanging out, all Peak Performance products have the same purpose: to empower the freedom to be adventurous and live everyday life to the fullest, 365 days a year.
Outdoor Performance
Salomon
Salomon is the modern mountain sports lifestyle brand. Salomon creates premium footwear, apparel, gear and winter sports equipment that focuses on superior design and function. The brand’s success in winter sports propelled it to diversify into other outdoor sports, namely trail running, road running and hiking. Salomon is one of the global leading trails running brands with athlete success at all levels of the sport. Their footwear is widely recognized for its durability, functionality and performance. Salomon’s products are conceived by highly experienced and expert engineers, designers and athletes in its Annecy Design Center in France.
Salomon’s product offering includes hiking and running footwear, functional apparel, skiing and snowboarding gear and lifestyle footwear.
Atomic
Atomic is one of the largest ski brands in the world by revenue. The brand designs and produces skis used by some of the top competitors in the world across every discipline. From World-Cup racing to the X-Games, Nordic to ski mountaineering to the most demanding backcountry adventures, skiers like Mikaela Shiffrin, Hermann Maier and Chris Benchetler have achieved outstanding victories with atomic products. In turn, these and many other elite skiers provide feedback from the highest levels of competition and performance to help guide research and development and innovation at Atomic. Through its passion for skiing, with leading quality and technological innovations, the brand drives the sport of skiing forward.
Armada
Armada is an athlete-focused ski brand. Rider-driven, design obsessed, and with technologically superior products, it is the reference for modern skiing and the mountain lifestyle. As of December 31, 2024, Armada distributes products in 33 countries globally.
Ball & Racquet Sports
Wilson
The Wilson brand is a leading manufacturer of high-performance sports equipment, apparel, footwear and accessories, with more than a century of innovation, history and heritage in racquet sports, baseball, softball, football, basketball, volleyball, soccer and golf. Wilson has a legacy as the top-of-the-line sports equipment and is associated with legendary athletes, including Roger Federer, Caitlin Clark, and Jamal Murray, among many others. In addition, professional sports leagues, including the NBA, WNBA, NFL, and two Grand Slam Tennis Championships, as well as NCAA March Madness, use Wilson products for competitions. Wilson has partnered with the NFL for more than 80 years, the NCAA for more than 20 years, and the US Open for more than 45 years. These athletes and leagues add to the credibility and reputation of Wilson’s superior products, make it one of the world’s most recognized and respected brands and contribute to Wilson’s authenticity and leading market positions across sports. Quality and performance are paramount to Wilson’s products, which undergo rigorous testing to ensure durability, reliability and superior performance. Wilson leverages player insights to create products that push equipment and apparel innovation into new territories, empowering athletes at every level to perform at their best.
Wilson’s product offering includes sporting equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel.
Louisville Slugger
Louisville Slugger one of the most iconic brands in the world of baseball equipment. The name Louisville Slugger is synonymous with high-quality, handcrafted wooden baseball bats that have been used by some of the world’s most legendary players, including Hall of Famers, MVPs and World Series champions. The brand continues to be loved and respected in the world of baseball, representing tradition, craftsmanship and excellence.
DeMarini
DeMarini prioritizes performance and constantly innovates in baseball, fastpitch and slowpitch softball with bats designed and built in the United States. DeMarini has over 60,000 square feet of facilities used purely for R&D and manufacturing. In 2016, DeMarini introduced its online custom bat builder.
EvoShield
EvoShield offers custom-fitting protective gear and apparel with Gel-to-Shell Technology for baseball, softball, football and lacrosse. EvoShield provides equipment to world class athletes.
ATEC
As the Official Training Equipment Supplier of Major League Baseball, ATEC elevates baseball and softball practice sessions with innovative machines and tools. ATEC offers pitching machines that can fire fly balls over 350 feet from home plate and tops out with fastballs at 100 miles per hour.
Sourcing
In 2024, approximately 84.7% of the company’s products were sourced from a network of third-party strategic suppliers, with approximately 65.7% of such products sourced from the Asia Pacific, approximately 29.8% from Greater China, approximately 2.5% from the Americas, and approximately 2.0% from EMEA.
Several of the company’s hard goods products, such as ski boots and bindings, baseballs bats and baseballs, are produced at owned manufacturing facilities in the United States, Canada and Europe. The company has multiple sources for most of its materials and components of its products but rely on a small number of sole source suppliers, such as for Gore-Tex, which is used in the company’s Arc’teryx, Salomon, Peak Performance and Atomic products.
In peak seasons, the company’s supply chain operations employ approximately 3,400 employees, including approximately 340 contract workers.
Distribution
Products are shipped from the company’s owned and sourced manufacturing facilities to distribution centers around the world. The company’s extensive distribution network, consisting of third-party, as well as Amer Sports owned and leased distribution centers, is shared between the brands, allowing each of them to leverage warehouses globally. The company directly operates 10 of its 21 distribution centers, and the company carefully determines the remaining third-party contracted centers depending on its presence in the region. The company’s distribution centers are strategically located to provide speed and service to its consumers at efficient costs and are supported by a transportation network built on a set of core-carriers for sea, land and air-transport, under defined service-level agreements.
Marketing
The company’s brands’ advertising and marketing functions focus on differentiating their individual positioning and highlighting product qualities, while creating globally unified messaging with appropriate regional nuances to maximize brand recognition, and drive demand from initial end consumer awareness to long-term loyalty. The company’s brands are continuing to develop integrated, multi-channel marketing strategies designed to effectively reach their target consumers. Each brand pursues this strategy using a variety of media channels, including both traditional media channels as well as digital media channels, such as display, online video, social media, paid search and influencers, along with engagement with brand ambassadors, including partnerships with professional athletes and professional sports leagues. The company’s brands also pursue a variety of ‘grass roots’ initiatives to build community engagement leading to interest and word-of-mouth marketing.
Competition
The company competes with a broad set of competitors that include Moncler, Canada Goose, Lululemon Athletica, On Running, Hoka, The North Face, and Babolat, in their respective categories.
Intellectual Property
As of December 31, 2024, the company owned approximately 5,000 trademark registrations, and approximately 400 trademark applications, across over 100 different jurisdictions, including the United States, the EU, the PRC, Japan and other major markets. These trademarks include, among others, the company’s principal brands of Arc’teryx, Salomon, Wilson, Peak Performance, Atomic, Armada, Louisville Slugger, DeMarini and EvoShield, and their related logos. In addition to the company’s trademarks, as of December 31, 2024, it owned approximately 800 domain name registrations, including Arcteryx.com, Salomon.com, Wilson.com, Peakperformance.com, Atomic.com, Armadaskis.com, Slugger.com, Demarini.com and EvoShield.com.
As of December 31, 2024, the company owned approximately 500 issued U.S. patents (including design patents), 150 pending U.S. patent applications (including design applications), 700 issued foreign patents (including design registrations), and 175 pending foreign patent applications (including design applications) relating to technologies, components, materials, features, functionality, and industrial and aesthetic designs used in and for the manufacture of its products.
Government Regulations
The Federal Trade Commission (the ‘FTC’) regulates the use of endorsements and testimonials in advertising as well as relationships between the company, on the one hand, and advertisers and influencers, on the other hand, pursuant to principles described in the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the ‘Endorsement Guides’).
The company is subject to the California Consumer Privacy Act (CCPA), which imposes obligations on covered companies that process the personal information of California residents.
The company is subject to the European Union General Data Protection Regulation (EU GDPR), and following the U.K.’s exit from the EU, it is subject in the U.K. to the U.K. General Data Protection Regulation and the U.K. Data Protection Act 2018 (UK GDPR).
In addition to the data protection laws in the United States, the EEA, the UK and various other jurisdictions in which operate, the company is also subject to the PRC’s data protection laws.
The company is subject to the FCPA and other anti-bribery and anti-corruption laws in countries outside of the United States in which it operates, including the U.K. Bribery Act and PRC anti-corruption laws.
The company must comply with an increasing number of laws designed to combat abuses of human rights in supply chain operations, such as the Uyghur Forced Labor Prevention Act.
The company is also subject to laws and sanctions imposed by the United States (including those imposed by the Office of Foreign Assets Control (OFAC)).
History
The company was founded in 1950. It was incorporated under the laws of the Cayman Islands in 2020. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in 2023.
