Industry revenues:

• Shoes: approx. 70%
• Clothing and accessories: approx. 30%

TOP 3 markets:

• USA: approx. 55%
• Europe: approx. 25%
• Asia-Pacific: approx. 15%

Deckers Outdoor Corporation generates the majority of its revenues from the sale of shoes, particularly through the well-known brand UGG. The US market is the largest single market for Deckers, followed by Europe and the Asia-Pacific region. These markets are crucial for the company as they represent the main sales areas for its products. Focusing on these markets enables Deckers to benefit from the strong demand for premium shoes and clothing.

Production Sites: Mainly in Asia, especially in China and Vietnam.

Deckers Outdoor Corporation produces the majority of its products in Asia, with China and Vietnam being the main production countries. These locations offer cost-effective production opportunities and a well-developed infrastructure for the footwear and apparel industry.

In the past, the company has diversified its production capacities to minimize risks and benefit from the advantages of various production sites.

Revenue Growth: 10.8% (2024) Profit Growth: 9.5% (2024)

Deckers Outdoor Corporation pursues a strategy focused on expanding its product range and strengthening its brand presence. A key element of this strategy is the emphasis on digital distribution channels to increase reach and engage directly with end consumers.

The company also heavily invests in research and development to create innovative products that align with current market trends. Another focus is on geographical expansion, particularly in high-growth markets in Asia and Europe.

In addition, Deckers prioritizes sustainability and environmentally friendly production methods to meet the rising expectations of consumers and position itself as a responsible brand. These measures are intended not only to promote revenue growth but also to enhance brand loyalty.

Main materials: Leather, sheep wool, rubber, synthetic materials
Main importing countries: Australia, China, Vietnam, Italy

Deckers Outdoor Corporation sources a variety of raw materials for the production of their products, especially for their well-known brands like UGG. Leather and sheep wool are two of the most important materials, with Australia being a significant supplier of high-quality sheep wool.

China and Vietnam are central production and sourcing markets for synthetic materials and rubber used in shoe production. Italy is known for supplying high-quality leather used in some of Deckers' premium products.

This global sourcing enables Deckers to produce high-quality products while benefiting from the respective strengths and specializations of the supplying countries.

Market Share: 7% in the global shoe market (2024)

Gross Margin: 54% (2024)

Revenue Growth: 10% (2024)

Deckers Outdoor Corporation, known for brands like UGG and HOKA, has established a significant competitive advantage in the global shoe market. The 7% market share demonstrates a strong presence, especially in the premium and performance shoe segments.

The 54% gross margin highlights the company's ability to sell its products at a premium price, indicating a strong brand perception and customer loyalty. This is a key indicator of the competitive advantage, allowing Deckers to achieve higher profits compared to many competitors.

The 10% revenue growth in 2024 shows that the company continues to strengthen its market position and attract new customers. This is supported by continuous product innovations and expansion into new markets.

Overall, Deckers Outdoor Corporation's competitive advantage is strong, based on their brand strength, high margins, and solid growth rates.

Institutional Investor Share: 85% (2025, estimated) Insider Purchases: No significant purchases in the last year Insider Sales: $1.2 million USD (2025, estimated)

The institutional investor share in Deckers Outdoor Corporation is approximately 85%, indicating a strong trust from institutional investors in the company. This high participation can be attributed to the company's stable financial performance and market position.

In 2025, there were no significant insider purchases, suggesting that insiders may not expect significant price increases. However, insider sales amounting to approximately $1.2 million USD were recorded, indicating a possible profit-taking or diversification of insiders' personal portfolios.

Market share of Deckers Outdoor Corporation: 8% (estimated, 2025)

Top competitors and their market share:

1. Nike Inc. (NYSE:NKE) - 30%
2. Adidas AG (OTC:ADDYY) - 20%
3. Puma SE (OTC:PMMAF) - 10%
4. VF Corporation (NYSE:VFC) - 9%
5. Deckers Outdoor Corporation (NYSE:DECK) - 8%
6. Under Armour Inc. (NYSE:UA) - 7%
7. Skechers USA Inc. (NYSE:SKX) - 6%
8. New Balance - 5%

Moat of Deckers Outdoor Corporation:

Deckers Outdoor Corporation has a moderate moat, mainly based on strong brands like UGG and HOKA. These brands have a loyal customer base and are well-positioned in their respective segments. UGG is known for its iconic boots, while HOKA is gaining popularity in the running shoe industry.

Compared to larger competitors like Nike and Adidas, which have a broader product range and a stronger global presence, Deckers' moat is less pronounced. Nike and Adidas benefit from significant economies of scale, comprehensive marketing strategies, and a strong pipeline of innovation that gives them a significant competitive advantage.

Deckers' advantage lies in niche positioning and the ability to effectively serve specific customer segments. However, they must continuously invest in innovation and brand strengthening to keep up with larger competitors and defend their market share.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Shoe Sector: 5% (2024)

Deckers Outdoor Corporation recorded a revenue growth of 10% in 2024, attributed to strong demand for their brands such as UGG and HOKA. The company has strengthened its market position through innovative products and an effective marketing strategy.

The profit growth of 8% during the same period shows that Deckers is able to efficiently manage its costs while increasing profitability. This is supported by an optimized supply chain and an enhanced online presence.

With a 5% market share in the global shoe sector, Deckers holds a solid position that could be further expanded through continuous investments in research and development as well as by tapping into new markets. Analysts see potential for further growth, especially through expansion into emerging markets and diversification of the product portfolio.

Dividend: None (As of 2025)

Deckers Outdoor Corporation traditionally does not pay a dividend to its shareholders. The company has focused in the past on reinvesting profits into the growth and expansion of the business. This strategy allows Deckers to strengthen its market position and explore new business opportunities.

The reliability of dividend payouts is therefore not relevant as the company does not follow a dividend policy. Investors who invest in Deckers typically do so with the aim of increasing capital value through share price gains rather than through dividend income.