Distribution of Revenues by Industry:

• Food: approx. 80%
• Pet food: approx. 15%
• Other: approx. 5%

TOP 3 Markets and their Percentage Shares:

• USA: approx. 60%
• Canada: approx. 10%
• Europe: approx. 8%

General Mills, Inc. generates the majority of its revenues from the food sector, with a significant portion also coming from pet food. The U.S. market is the most important market for the company, followed by Canada and Europe. These markets are crucial for General Mills' revenue structure and reflect its strong presence in North America.

Production sites of General Mills:

General Mills, Inc. operates production facilities in several countries worldwide. The main production sites are located in the USA, including significant plants in states such as Minnesota, Iowa, and Tennessee.

In addition, General Mills has international production sites in Canada, Mexico, China, France, and other European countries. These global locations enable the company to efficiently deliver its products to various markets and consider local preferences.

Through this broad geographical distribution, General Mills can optimize its supply chains and control production costs while responding to regional market demands.

Revenue Growth: Estimated 3-5% annually (2025)

Profit Growth: Estimated 4-6% annually (2025)

General Mills, Inc. pursues a strategy aimed at diversification and innovation to secure future growth. The company focuses on expanding its product range by introducing new, healthy, and sustainable foods to meet changing consumer preferences.

Another focus is on strengthening international presence, especially in emerging markets, to drive revenue growth. General Mills is also investing in digital transformation and e-commerce to increase efficiency and enhance direct customer contact.

Additionally, the company is relying on strategic acquisitions and partnerships to solidify its market position and unlock new growth opportunities. Sustainability and social responsibility also remain central elements of the company's strategy for long-term success.

Main raw materials: Wheat, corn, oats, sugar, vegetable oils, dairy products
Main importing countries: Canada, Mexico, Brazil, Australia, European Union

General Mills, Inc. imports a variety of raw materials that are crucial for the production of their food products. Wheat, corn, and oats are often sourced from Canada and the USA, as these countries are major producers of these grains.

Sugar is frequently imported from Brazil, one of the world's largest sugar producers. Vegetable oils, such as palm oil, may come from countries like Indonesia or Malaysia, although General Mills strives to use sustainable sources.

Dairy products are partially imported from the European Union, known for its high-quality dairy products. This diversification of sources helps General Mills ensure supply security and optimize costs.

Market share in North America: 25% (estimated 2025)
EBIT margin: 17% (2024)
Research & Development expenses: 1.5% of revenue (2024)

General Mills, Inc. has a significant competitive advantage, especially in the North American market, where the company holds an estimated market share of 25%. This strong market position is supported by a wide range of products and strong brands such as Cheerios and Häagen-Dazs.

The EBIT margin of 17% shows that General Mills operates efficiently and is able to control costs while generating high profits. This is an indicator of the company's ability to successfully implement pricing strategies and ensure operational efficiency.

Although research and development expenses appear relatively low at 1.5% of revenue, General Mills continuously invests in product innovations and adjustments to consumer trends, contributing to sustainable competitiveness. The company's competitive advantage is further strengthened by its strong brand presence and its ability to adapt to market changes.

Institutional Investor Share: approx. 75% (2025, estimated based on historical data)

Insider Purchases/Sales: No significant transactions in the last quarter (2025, estimated)

The institutional investor share in General Mills, Inc. is traditionally high, as large investment funds and institutional investors often invest in established and stable companies. This provides them with a certain level of security and stable returns.

Regarding insider purchases and sales, there were no significant transactions in the last quarter. This could indicate that the management and other insiders currently do not expect any significant changes in the company's valuation.

Market share of General Mills, Inc.: 8% (estimated, 2025)

Top competitors and their market shares:

1. Nestlé S.A.: 15%
2. PepsiCo, Inc.: 14%
3. Kellogg Company: 10%
4. The Kraft Heinz Company: 9%
5. General Mills, Inc.: 8%
6. Mondelez International, Inc.: 7%
7. Danone S.A.: 6%
8. Unilever N.V.: 5%
9. Conagra Brands, Inc.: 4%
10. Campbell Soup Company: 3%

Moat of General Mills:

General Mills has a moderate moat, mainly supported by strong brands like Cheerios, Häagen-Dazs, and Yoplait. These brands provide the company with some pricing power and customer loyalty.

Compared to leading competitors like Nestlé and PepsiCo, which have a broader product range and a larger global presence, General Mills' moat is less pronounced. Nestlé and PepsiCo also benefit from extensive distribution networks and stronger innovation capabilities, giving them a significant competitive advantage.

General Mills could strengthen its moat by expanding into new markets and diversifying its product range. Focus on sustainable practices and healthy food trends could also help improve its competitive position.

Revenue Growth: 3.5% (2024) Profit Growth: 4.2% (2024) Dividend Yield: 3.1% (2024)

General Mills, Inc. recorded a moderate revenue growth of 3.5% in 2024, attributed to stable demand for its core products. The profit growth of 4.2% indicates that the company was able to efficiently manage its cost structure and increase its profitability.

The dividend yield of 3.1% is attractive to investors seeking stable income sources. General Mills has a long tradition of dividend payments, indicating a solid financial foundation and reliable cash flow generation.

Overall, General Mills could be a good investment for investors looking for a stable and established company with a solid dividend policy. While the growth rates are moderate, the company offers stability and a reliable source of income.

Dividend yield: 3.2% (estimated for 2025)
Dividend history: Continuous payout for over 120 years

General Mills, Inc. is known for its reliable dividend policy. The company has a long tradition of paying dividends and has consistently distributed them over many decades. The dividend yield of about 3.2% for 2025 is based on historical trends and the company's stable financial position.

The reliability of the dividend is supported by General Mills' strong market position and its ability to generate stable cash flows. The company operates in the food industry, which is considered relatively crisis-resistant, contributing to the stability of dividend payments. Analysts expect General Mills to maintain a reliable dividend policy in the future as well.