Revenue distribution by industry:

• Confectionery: approx. 80%
• Snacks: approx. 15%
• Other products: approx. 5%

TOP 3 markets:

• USA: approx. 85%
• Canada: approx. 5%
• Mexico: approx. 3%

The Hershey Company generates the majority of its revenue from the confectionery industry, which includes chocolate products and other sweets. Hershey's main market is the USA, which accounts for the largest share of revenue. Canada and Mexico follow as other significant markets, with a strong focus remaining on the North American market.

Production sites of The Hershey Company:

1. Hershey, Pennsylvania, USA
2. Stuarts Draft, Virginia, USA
3. Hazleton, Pennsylvania, USA
4. Memphis, Tennessee, USA
5. Guadalajara, Mexico

The Hershey Company produces the majority of its products in the USA, with its headquarters and largest production facility located in Hershey, Pennsylvania. In addition to the U.S. locations, the company also operates a significant production facility in Mexico to efficiently serve the Latin American market. This geographical distribution enables Hershey to effectively supply both domestic and international markets.

Revenue Growth: 7% (estimated for 2025)
Profit Growth: 5% (estimated for 2025)

The Hershey Company pursues a growth strategy that focuses on several core areas. Firstly, the company is increasingly focusing on diversifying its product portfolio, particularly through the introduction of healthier snack options and expanding existing product lines. This is intended to meet changing consumer preferences, which are increasingly leaning towards healthier alternatives.

Secondly, Hershey is investing in geographical expansion, especially in emerging markets, to attract new customers and expand existing market share. This expansion is supported by strategic partnerships and acquisitions aimed at accelerating international growth.

Furthermore, the company places great emphasis on digitization and expanding its e-commerce channels. This includes improving online distribution channels and utilizing data analytics to optimize marketing strategies and enhance customer satisfaction.

Overall, Hershey aims to achieve sustainable growth and strengthen its market position through innovation, expansion, and digitization.

Cocoa Imports: Côte d'Ivoire, Ghana
Sugar Imports: Brazil, Mexico
Milk Imports: USA (local sources)
Nut Imports: California (almonds), Turkey (hazelnuts)

The Hershey Company sources essential raw materials for chocolate production from various countries. Cocoa, the main ingredient of chocolate, is mainly imported from West African countries such as Côte d'Ivoire and Ghana, which are the world's leading producers.

Sugar, another important raw material, is imported from Brazil and Mexico, with Brazil being one of the world's largest sugar exporters. Dairy products are mainly sourced from the USA to ensure freshness and quality.

For nuts, which are used in many chocolate products, Hershey imports almonds from California and hazelnuts from Turkey. These countries are known for their high-quality nut products.

Market share in North America: approx. 45% (2024)

Brand awareness: Very high, especially in the USA

Research & development expenses: $150 million (estimated, 2024)

The Hershey Company possesses a significant competitive advantage, mainly due to its strong brand awareness and dominant market position in North America. With a market share of about 45% in the region, Hershey is a leading player in the confectionery industry.

The continuous investment in research and development, estimated at $150 million, enables the company to develop innovative products and adapt to changing consumer preferences.

In addition, Hershey benefits from a wide range of products and a strong distribution network, ensuring effective market presence. These factors contribute to the company's ability to maintain its position against competitors.

Institutional investor share: approx. 80% (estimated for 2025 based on historical data)

Insider purchases/sales: No significant changes reported (2025)

The institutional investor share at The Hershey Company traditionally stands at around 80%, indicating the trust of large investment funds and institutional investors in the company's stability and growth potential. These investors value Hershey's strong market position and its consistent dividend payments.

Regarding insider purchases and sales, no significant transactions were reported in 2025 that could indicate a change in management's confidence in the company's future development. This suggests that the management is satisfied with the current corporate strategy and market conditions.

Market share of The Hershey Company: approx. 45% in the US chocolate market (2025, estimated)

Main competitors and their market shares:

1. Mars, Inc.: approx. 30%
2. Mondelez International: approx. 10%
3. Nestlé: approx. 5%
4. Lindt & Sprüngli: approx. 4%
5. Ferrero Group: approx. 3%

Moat of The Hershey Company:

The Hershey Company possesses a significant moat, which is characterized by several factors. Firstly, Hershey has a strong brand recognition and a long tradition in the US market, leading to high customer loyalty. Secondly, the company has an extensive distribution network ensuring broad availability of its products.

Compared to its competitors, Hershey has the advantage of a strong focus on the North American market, enabling a targeted brand strategy. However, Mars, Inc. is a strong competitor with a diversified product portfolio extending beyond chocolate, providing it with a broader moat.

Mondelez International and Nestlé also have strong brands, but they have a more global presence, which may dilute their brand presence in some markets. Lindt & Sprüngli and Ferrero Group excel in premium products, positioned in a different price segment.

Overall, Hershey has a solid moat in the US market, but they must continue to compete against the global strategies and innovations of their competitors.

Revenue growth: 8.1% (2024) Profit growth: 9.5% (2024) Market share in the US chocolate market: 45% (2024)

The Hershey Company achieved solid revenue growth of 8.1% in 2024, attributed to strong demand for its products and successful marketing strategies. The profit growth of 9.5% during the same period highlights the company's efficiency in cost control and margin improvement.

With a market share of 45% in the US chocolate market, Hershey remains a dominant player in the industry. This strong market position provides the company with a stable foundation for future growth and some pricing power.

Additionally, Hershey benefits from a diversified product range and strong brand awareness, reducing the risk of revenue fluctuations. Given these factors, Hershey's stock could be considered an attractive investment, especially for investors looking for stable and established companies.

Dividend yield: 2.1% (2025)
Dividend growth: 7% (annually, average over the last 5 years)

The Hershey Company regularly pays a dividend. The dividend yield is currently at 2.1%, which can be considered solid compared to other companies in the industry.

The reliability of the payout is reflected in a continuous dividend growth of an average of 7% per year over the last five years. This indicates that Hershey is not only able to pay dividends but also increases them regularly. The stability and growth of the dividend are an indicator of the company's financial health and its ability to pass on profits to shareholders.