Samsara Inc. (Samsara) is a pioneer of the Connected Operations Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations.
The company is solving the problem of opaque operations and disconnected systems. By harnessing recent advancements in artificial intelligence (‘AI’), IoT connectivity, cloud computing, and video imagery, the company is enabling...
Samsara Inc. (Samsara) is a pioneer of the Connected Operations Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations.
The company is solving the problem of opaque operations and disconnected systems. By harnessing recent advancements in artificial intelligence (‘AI’), IoT connectivity, cloud computing, and video imagery, the company is enabling the digital transformation of physical operations. Using the company’s Connected Operations Platform, customers can unlock actionable insights from their physical operations data in real-time, on one integrated platform in a way that would have been impossible and impractical only a few years ago.
The company’s Connected Operations Platform consolidates data from the company’s IoT devices and a growing ecosystem of connected assets and third-party systems, and makes it easy for organizations to access, analyze, and act on data insights using the company’s cloud dashboard, custom alerts and reports, mobile apps, and workflows. Powered by the company’s massive data asset and expansive AI technology, the company’s differentiated, purpose-built suite of Applications enables organizations to embrace and deploy a digital, cloud-connected strategy across their operations. With Samsara, customers have the ability to drive safer operations, increase business efficiency, and achieve their sustainability goals, all to improve the lives of their employees and the customers they serve.
The company provides an end-to-end solution for operations. The company’s solution connects physical operations data to the company’s Connected Operations Platform, which consists of the company’s Data Platform and Applications. The company’s Data Platform ingests, aggregates, and enriches data from the company’s IoT devices and a growing ecosystem of connected assets and third-party systems, and makes the data actionable for use cases through the company’s Applications.
The company’s Connected Operations Platform captures data that was previously siloed and difficult to analyze in several different ways. For the many physical assets that are still offline, the company’s solution includes IoT devices that capture data and connect it to the cloud. For the physical assets that are increasingly embedded with cloud connectivity, the company works with original equipment manufacturers (‘OEMs’) and other partners to capture data via application programming interfaces (‘APIs’) or other connection methods. Data may also be captured from customer enterprise applications or local software systems. This operational and IT data is ingested into the company’s Data Platform, where it is aggregated, enriched, and analyzed using embedded functionality for AI, workflows and analytics, alerts, API connections, and data security and privacy. The company’s Data Platform powers its Applications, which include Video-Based Safety, Vehicle Telematics, Workforce Apps, Equipment Monitoring, and Site Visibility. The company’s Data Platform also empowers developers via an open API and provides enhanced privacy and security features that are tailored to the company’s Applications.
The company’s customers range from small and medium-sized businesses to state and local governments and large, global enterprises with the most complex operations involving tens of thousands of physical assets. As of February 1, 2025, the company had over 20,000 Core Customers, who are customers with subscriptions to the company’s Connected Operations Platform. As of February 1, 2025, the company had 2,506 large customers.
The company’s ability to capture, aggregate, and analyze IoT data is the company’s key differentiator. This allows the company to turn IoT data into actionable insights, which deliver significant value to the company’s customers. In the year ended February 1, 2025 (fiscal year 2025), the company’s Data Platform processed over 14 trillion data points, including video footage, people and motion detection, GPS location, energy consumption, asset utilization, compliance logs, accelerometer and gyroscope data, and engine diagnostics. This immense data set powers the company’s AI and provides the company’s customers with valuable insights that improve the safety, efficiency, and sustainability of their operations. The company’s system of record enables operations to achieve higher utilization of physical assets, reduced need for manual oversight, improved safety outcomes, lower insurance costs, fuel and electricity savings, emissions reductions, less unplanned downtime, efficiencies from routing and scheduling, minimized compliance costs, and automation of manual processes. The company’s Connected Operations Platform benefits from powerful network effects. As more customers adopt the company’s solution, the company collects more data from a more diverse set of physical assets and third-party software applications, thereby improving the company’s machine learning models and generating better operational insights that make the company’s Connected Operations Platform more attractive to customers. In collecting the company’s customers’ data, the company dedicates significant resources to protecting and securing it as part of the company’s overall data protection and privacy program.
Customers typically adopt the company’s solution to automate business processes and improve efficiencies throughout their organizations. By using Samsara’s Connected Operations Platform, the company’s customers are able to realize significant improvements in their operations that are reflected in their cost savings, improved safety and compliance records, and superior end-customer experience. These improvements can lead to improved profitability and durable revenue growth for the company’s customers.
Examples of how customers use and benefit from the company’s Connected Operations Platform include:
A Fortune Global 500 logistics company replaced seven separate point solutions with Samsara’s Connected Operations Platform and achieved a 65% decrease in harsh driving incidents, a 26% reduction in accidents, and a 49% reduction in accident-related costs.
A Fortune 500 less-than-truckload carrier implemented Samsara workflows to increase driver efficiency and experienced a 99% week-over-week decrease in unassigned miles.
A leading communications technology provider saved over $1 million in fuel costs from improved visibility into fuel consumption and idling.
An international leader in low-carbon energy solutions improved its efficiency by automating the generation of 95% of their invoices, saving more than 8,500 hours annually and unlocking $30 million worth of revenue that was previously tied up in their invoicing process. Using Samsara’s Applications, this customer has developed a chain of custody solution that has allowed them to win new contracts, resulting in $100 million in new contracted revenue to date.
One of the largest airlines in the world saved half a million dollars in jet fuel cost in just one year across three hubs and saved over 2,600 hours for the hubs’ mechanics.
A multinational provider of pipeline services saved $6 million in annual costs and half a million dollars in staffing costs with Samara’s temperature monitoring alert system.
A top 20 U.S. largest city and county government has seen a measurable improvement in safety, including a 99% decrease in harsh driving, a 98% drop in distracted driving, and a 94% reduction in safety incidents overall.
One of the largest crane rental companies in the world saved over $3 million in maintenance and replacement costs for their on-road and off-road equipment.
A leading construction company leveraged Samara’s Video-Based Safety Application to exonerate drivers, saving an estimated over $3 million in legal expenses and loss exposure.
A top retailer in Canada saved 46,000 gallons of fuel, equaling a reduction of 469 metric tons of CO2 emissions in just four months, making significant progress on their sustainability goals.
The company offers access to its Connected Operations Platform on a subscription basis. The company’s business model focuses on maximizing the lifetime value of its customer relationships, and the company continues to make significant investments to grow the company’s customer base.
Solution
The company is helping drive the digital transformation of physical operations by enabling organizations with fleets, equipment, job sites, and frontline workers to connect real-time data from their physical operations on one open platform. The company’s solution lets organizations capture data from its IoT devices and a growing ecosystem of connected assets and third-party systems so they can access, analyze, and act on key insights to improve end-to-end operations. The company’s solution consists of its Connected Operations Platform, together with a suite of easy-to-install, ruggedized IoT devices that capture data from offline assets and connect them to the cloud.
Connected Operations Platform includes:
The company’s Data Platform, which ingests, aggregates, and enriches data from the company’s IoT devices and a growing ecosystem of connected assets and third-party systems, and which has embedded capabilities for AI, workflows and analytics, alerts, API connections, and data security and privacy; and
Applications for Video-Based Safety, Vehicle Telematics, Workforce Apps, Equipment Monitoring, and Site Visibility.
Key Applications of the company’s Connected Operations Platform
The company choses to start its journey in digitizing physical operations with connected fleets. Commercial vehicle fleets are the backbone of physical operations and are required to deliver and transport services, goods, and people in industries, including transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. These industries are ripe for transformation, with a breadth of available data and widespread reliance on antiquated, legacy technologies. Industries with commercial vehicle fleets face continued pressure to reduce costs and improve services, while simultaneously finding ways to overcome high accident rates, asset utilization, inefficient fuel consumption, and compliance burdens. While the portion of the company’s business focused on fleets has significantly expanded over the years, the company is still in the very early stages of this large and expansive opportunity.
The company’s core Applications for connected fleets include:
Video-Based Safety: Enables customers to build a safety program and protect their teams with AI-enabled video. Key functionality includes: detecting high-risk behaviors and incidents for real-time coaching alerts, preserving video records to exonerate drivers and dispute fraudulent damage claims, recognizing and rewarding safe driving, and providing software coaching workflows to analyze and improve driver safety.
Vehicle Telematics: Provides visibility into real-time vehicle location and diagnostics with GPS tracking, routing and dispatch, fuel efficiency management, driver recognition, electric vehicle usage and charge planning, preventative maintenance, and advanced insights to efficiently manage fuel and energy costs.
Building on the company’s experience in connected fleets, the company’s industry-agnostic architecture and culture of innovation enabled the company to add new data to the company’s Connected Operations Platform and develop new Applications across physical operations, including:
Workforce Apps: Improves safety and productivity for frontline workers and enables regulatory compliance, as workers see upcoming jobs, capture electronic documents, perform maintenance inspections, maintain compliance logs, complete safety audits and risk assessments, submit timesheets, and message with back-office administration. Using the company’s apps, businesses are able to digitize documents, exchange key real-time messages, onboard and train drivers on safe driving behavior with built-in or customized courses, and manage employee workflows. Additionally, frontline workers and the back-office are able to streamline compliance workflows to meet stringent regulatory requirements. With proactive alerting to key stakeholders, the company’s customers can reduce compliance risk and violations. The company’s newest software-based features help organizations digitize more of their operation and empower their employees to operate more safely and efficiently at scale.
Equipment Monitoring: Provides extensive visibility and management of unpowered and powered assets, ranging from small tools, generators and compressors to heavy construction equipment and trailers, to improve operating efficiency, prevent unplanned downtime, and avoid critical safety and compliance issues. These include asset tracking functionality, which helps organizations protect equipment from theft and loss, as well as optimize asset utilization, and the company’s smart trailer features, which automate tractor trailer pairing and improve temperature compliance with reefer monitoring and control, temperature reporting, and customizable alerts.
Site Visibility: Provides remote visibility into sites, by consolidating cameras from multiple vendors into one dashboard, and then overlaying proprietary AI algorithms that power intelligent alerting and search features to improve onsite security, safety, and incident response times.
Feedback from the company’s customers, who wanted to leverage the company’s solution more broadly across their operations, drove the company’s investment into these expansion Applications.
Growth Strategies
The company’s growth strategies are to expand its customer base by acquiring new customers; expand within the company’s existing customer base; continuous customer-centric innovation and product releases; expand the company’s partnerships and integrations; and expand internationally.
Applications
The company’s Connected Operations Platform includes an extensive AI-powered Data Platform that brings real-time visibility, analytics, and insights to the company’s customers’ physical operations. The company has built numerous Applications on its Data Platform to operationalize these analytics and insights, including Video-Based Safety, Vehicle Telematics, Workforce Apps, Equipment Monitoring, and Site Visibility.
Video-Based Safety
Cloud-Based Visibility. The company’s safety solution allows customers to view, analyze, and archive video from connected IoT dash cameras. By combining dashcam footage with speeding and accelerometer data, customers can reconstruct incidents, exonerate drivers in not-at-fault situations, reduce costs by refuting fraudulent claims, and lower insurance premiums by improving fleet safety. Customers can enable live-stream video to conduct ‘virtual ride-alongs,’ enabling hands-on real-time coaching from anywhere.
AI-Based Computer Vision. The company’s safety system leverages proprietary AI, embedded at the edge in IoT dash cameras, to detect safety events in real-time. By detecting risky behaviors like distracted driving or tailgating, the company’s system can coach drivers using real-time in-cab audio alerts, and video can be captured in the cloud for personalized driver coaching.
Scoring and Reporting. The company’s safety coaching tools use driver data to identify top performers and those in need of coaching and give customers a fleet-wide view of risk factors and trends around speeding, distraction, harsh driving, and more. Customers can create safety rewards programs based on driver data, measure changes to fleet performance with fleet-level reporting, and compare their fleet performance against industry benchmarks.
Coaching Workflows. The company’s virtual coaching solution provides video-centric software workflows to customers, enabling them to systematically coach drivers and monitor coaching effectiveness, including coaching to reduce risky behavior as well as identify and recognize and reward safe driving. It allows managers to personalize coaching experiences for individual drivers at scale and directly from within the Samsara platform, while empowering drivers with video-based AI insights to self-coach and, if needed, prepare for a manager-led coaching conversation in the company’s Mobile App. Step-by-step coaching based on real driver behavior improves the effectiveness of live coaching sessions, whether they are conducted in person or remotely via mobile devices.
Proactive Driver Coaching. The company’s Proactive Driver Coaching takes a preventative approach to driver coaching by providing real-time in-cab alerts, elevating the in-cab experience to help drivers build safe habits during the moments that matter—in near real-time, before an incident occurs.
Vehicle Telematics
Real-Time GPS Tracking. The company’s real-time vehicle location tracking gives customers visibility into their entire fleet, enabling rapid operational improvement.
Routing and Dispatch. Customers can manage, track, update, and share route progress with their end customers to improve on-time arrivals and end customer satisfaction.
Reporting and Alerts. Easy-to-use, customizable, and actionable reporting and alerts give customers real-time visibility into operational performance so they can proactively avoid service or work disruptions.
Maintenance. The company’s maintenance suite proactively spots and alerts customers of equipment issues in real-time so that they can reduce fleet downtime and lower costs.
Fuel Management. The company’s fuel management tools track fuel use and report on vehicle and driver behavior. Companies can reduce fuel consumption by identifying wasteful driver behaviors, such as engine idling, speeding, and unnecessary acceleration, as well as report and maintain International Fuel Tax Agreement compliance.
Electric Vehicle Management. The company’s EV suite provides real-time charging status and alerts, route planning, and usage reporting to increase the efficiency of electric fleets. The company also provide electrification suitability recommendations to support fleets in the process of electrification.
OEM Telematics Integrations. Increasingly, vehicles include built-in cellular connectivity and upload data to clouds operated by OEMs. The company partners with leading OEMs to capture data from their siloed clouds into the company’s Connected Operations Platform, where the company enriches and analyzes the data and enables customers to benefit from certain Applications without needing to install an aftermarket IoT device in their vehicle.
Workforce Apps
Mobile Workflows. The company’s mobile application gives workers key information and automates workflows to complete daily tasks, improving productivity and compliance and reducing manual error.
Connected Forms and Workflows. The company’s solution enables customers to digitize forms, build workflows, and automate processes for safer, more efficient operations. Customers can digitize any custom form for workers to complete on-the-go, including inspections, checklists, and field reports. Use cases for workflows and automation include asset management, safety and compliance, and business processes.
Connected Training. The company’s solution delivers personalized, data-driven learning through the Samsara Driver App, helping organizations improve safety, streamline training, and upskill teams.
Electronic Documents. Real-time, cloud-enabled electronic document capture simplifies workload and centralizes data for back-office administration, making it easy to investigate claims and improve efficiency.
Compliance. The company’s ELD, which is registered or certified with the applicable regulators, including the United States Federal Motor Carrier Safety Administration (‘FMCSA’) and Transport Canada, allows customers to simplify HOS compliance. Fleet operators access key information needed to meet stringent regulations while lowering the costs of compliance.
Equipment Monitoring
Location, Utilization, and Theft Monitoring. The company’s real-time and near-real time location tracking and utilization reporting can reduce theft, improve utilization, and simplify asset allocation and rightsizing. The company’s application provides rich visibility into a variety of equipment used in operations, such as generators, compressors, heavy construction equipment, trailers, and unpowered assets, such as small tools, dumpsters and storage containers.
Maintenance. The company’s solution provides visibility into equipment usage and anomalies, such as engine faults or failing batteries. With this data, customers are informed as soon as faults are detected or vehicle inspections are submitted, which allows for a quick dispatch to fix vehicles to extend longevity and reduce vehicle downtime.
Smart Trailers. The company’s solution provides real-time insights with advanced trailer monitoring. Insights include real-time location.
Refrigerated Trailer and Cold Chain Monitoring. For customers with refrigerated trailers, the company’s solution allows for real-time temperature monitoring and remote refrigeration control, reducing the risk of load loss and simplifying compliance reporting.
Track Time on Site. Customers can automate time-on-site reports using geofences and GPS data to provide accurate billing information and reduce the length of billing cycles.
Site Visibility
Intelligent Site Visibility. The company’s Site Visibility application brings advanced AI and cloud-based visibility to onsite locations such as job sites or warehouses by integrating with third-party cameras. Customers can leverage the company’s AI detection to identify workplace hazards and operational inefficiencies, in addition to responding to unusual activity. Enhanced search features streamline incident investigation by enabling customers to search long video segments for key visual indicators, like the presence of a worker wearing personal protective equipment, such as an orange vest.
Proactive Alerts. SMS and email alerts help customers quickly deploy the right response to an incident. Intelligent detection and alerting for unsafe or unusual activity in the workplace helps catch and prevent incidents in the moment.
Mobile Access. Customers gain real-time remote visibility across all of their connected sites from an intuitive mobile app, enabling users to investigate incidents practically anytime and from any location.
Technology
A Modern, Scalable Platform
The company’s Connected Operations Platform is purpose-built to scale and leverage modern technology. The company’s cloud platform gives the company the agility to rapidly introduce new feature enhancements and the capacity to surface critical performance data based on the company’s customers’ own preferences and analytical needs. This agility and capacity are enabled by the company’s proprietary Data Platform, which allows the company’s Connected Operations Platform to ingest, stream and analyze massive datasets in real-time. The company’s Data Platform now processes trillions of event points per year in a highly performant manner. This system allows for quick, behind-the-scenes querying of data at full granularity, and presents it to the user in real-time. Given the scale of the company’s datasets, the company is able to drive better, more actionable insights into the company’s customers’ physical operations.
Artificial Intelligence
The company’s distinct advantage in AI is its trove of operational data, which the company uses to build and improve its AI models. The company now processes over 14 trillion data points annually from the company’s IoT devices and a growing ecosystem of connected assets and third-party systems. By using this massive data set to train, test and fine-tune the company’s AI models, the company is able to provide actionable insights to improve the company’s customers’ operations.
The company maintains a close, collaborative relationship between its AI, firmware, and software development teams to ensure the company’s advanced AI toolset runs efficiently and performantly at the edge, where compute resources are limited. For example, on the company’s dual-facing AI dash cams, embedded AI models analyze driver behaviors and road conditions in real time to provide visibility into leading causes of preventable incidents, such as mobile usage, lack of seatbelts, tailgating, and inattentive and drowsy driving. When a model detects these behaviors, Samsara’s Connected Operations Platform can proactively coach drivers in real time to improve safety and empower them to improve their habits on the road.
Wireless Connectivity
The company has capitalized on advances in cellular technology to capture data in the company’s Connected Operations Platform from places where it was not previously feasible to connect. Through rigorous coverage testing and configurations for bandwidth efficiency, the company is able to reliably capture data even in remote locations within the continental United States with poor connectivity. The company’s vehicle gateway includes high-speed 4G LTE wireless and a built-in Wi-Fi hotspot to connect mobile devices in the cab, ensuring operations data captured by workers like compliance logs or electronic documents are available in real-time on the cloud dashboard. The company has created robust contingencies for data storage and low-power configurations to maintain a consistent data chain in the event of poor cellular connectivity or low power scenarios. The company’s vehicle gateways include dual-SIM cards and can roam across multiple networks, further improving connectivity of the company’s devices. The result of these connectivity configurations is more data in the company’s Data Platform. The company is well positioned to capitalize on the ongoing proliferation of 5G and the capabilities that a more robust network can provide, particularly in leveraging AI and video.
IoT Device Design
The company’s Connected Operations Platform is open and flexible, ingesting and synthesizing data from IoT and connected assets, whether they are from the customer or provided by Samsara.
The company’s IoT devices are designed for ease of installation, value, reliability, and connectivity. The company’s solution is typically self-installed and can be fully deployed and configured in as little as one hour. The company’s IoT devices are designed to last several years in the field and generally include dual-SIM cards for greater flexibility to connect to the best available network.
The company generally uses off-the-shelf components and outsource the manufacturing of the company’s IoT devices to joint design manufacturers headquartered in Taiwan, with manufacturing locations for mass production in various regions of Asia. Using outsourced manufacturing partners enables greater scale and flexibility at lower costs than establishing the company’s own manufacturing facilities. The company’s use of off-the-shelf components requires that the company relies on the inventory availability of third parties, which may be affected by global component shortages. The company expects that the need for its IoT devices will diminish over time if physical asset OEMs begin to produce connected assets that can connect to the company’s Connected Operations Platform without additional IoT devices provided by the company.
Privacy and Security by Design
The company has designed and developed its Connected Operations Platform from the ground up with privacy and security in mind.
The company provides customers with customizable privacy control measures, features, and tools to help them meet specific privacy requirements, standards, and applicable jurisdiction-specific legislation to which they may be subject (including, for example, the GDPR, UK GDPR, UK DPA, and CCPA, as amended by the California Privacy Rights Act of 2020 (‘CPRA’)). The company’s teams conduct privacy impact assessments, monitor guidance from industry and privacy experts, and interpret privacy legislation from relevant regulatory bodies. The company uses this input to update the privacy features of the company’s Connected Operations Platform, develop new features and Applications, and give the company’s customers the tools they need to meet their data protection and privacy goals.
The company’s Connected Operations Platform is designed to deliver a robust and ready-to-use security infrastructure to the company’s customers, who can leverage the company’s features to enhance their own security programs without needing to have deep security expertise. The company uses industry standards and protocols to protect customer data, whether in transit (including TLS 1.2 and 256-bit AES encryption) or at rest in the company’s hosted infrastructure (including FIPS 140-2 compliant encryption standards). The company’s security program is designed to identify and mitigate risks, and the company looks to evaluate and implement best practices and ways to improve the company’s security on an ongoing basis. The company is regularly audited and assessed pursuant to the System and Organization Controls (SOC 2) established by the American Institute of Certified Public Accountants for reporting on internal control environments implemented within an organization, which helps keep the company’s customers’ data safe and available. The company regularly use the Cybersecurity Framework published by the National Institute of Standards and Technology, a framework of standards, guidelines, and best cybersecurity practices, to evaluate the company’s security program and to plan improvements. The company engages independent entities to conduct platform, infrastructure, and hardware-level penetration tests on at least an annual basis. The company has also implemented a public bug bounty program to facilitate responsible disclosure of potential security vulnerabilities, which are identified by external researchers who are rewarded for their verified findings; the company’s internal security team then works on addressing these vulnerabilities as appropriate.
App Marketplace and APIs
Samsara’s integration ecosystem includes over 300 pre-built integrations in the company’s App Marketplace. This robust ecosystem of third-party integrations drives improved efficiency and insight for customers by unifying and analyzing data across multiple, previously siloed systems. To ensure easy adoption and seamless access for the company’s developers, the company has created ‘Getting Started’ guides for all of the company’s main integration types and the company maintain a feature in the dashboard that allows customers to monitor integration health, provide a newsletter and discussion forum to share best practices, and have an API explorer feature in the company’s documentation, which allows developers to try out API calls with their own data before building a full deployment. The company is seeing strong adoption of integrations on the company’s platform, with the company’s largest customers using on average six or more API integrations.
Sales and Marketing
The company primarily sells subscriptions to its Connected Operations Platform to large, medium-sized, and small businesses through direct sales. The company’s enterprise sales team takes an account-based approach to target large multinational corporations, while the company’s mid-market and commercial sales teams focus on medium-sized businesses and small businesses using both inbound and outbound sales techniques. Both teams are supported by a close partnership with the company’s marketing team’s lead generation engine. For smaller customers and for many add-ons, expansions, and renewals, the company has a self-service model driven by a seamless web store experience.
The company’s go-to-market and sales efforts are strengthened by the company’s free-trial sales model. Prospective customers are invited to test the company’s Connected Operations Platform for their use case during a trial period at no cost. This drives significant trust in the solution and helps the company’s highly technical sales team demonstrate the full capacity of the company’s Connected Operations Platform while simultaneously reducing post-sales friction.
The company invests in a variety of marketing activities and programs to drive awareness, engage with prospective customers, and build a pipeline for the company’s sales team. The company’s lead generation engine supports the company’s growth targets by hosting and participating in field events, producing webinars, leveraging customer success case studies, press engagement, digital lead generation campaigns, and more. To drive large customer growth, the company leverages targeted, account-based marketing tactics.
In addition to the company’s internal sales team, the company has a network of referral and resale partners who act as an additional lead generation source.
Partners
The company has built a robust ecosystem that includes over 300 integration partners in its Samsara App Marketplace, powered by an active developer community. In addition to these integration partners, the company works with a network of system integrators, consultants, and implementation partners in the company’s Experts Marketplace. The company is seeing strong adoption by customers integrating into the company’s system, with its largest customers using on average six or more API integrations. This enables developers to integrate the company’s Connected Operations Platform into a variety of use cases from payroll to TMS, fuel purchasing tools, navigation, and more. These APIs cover all of Samsara’s core Applications. The company also has partnerships with OEMs who build connectivity into their products, such as vehicles and heavy equipment. These partnerships enable the company to capture IoT data into the company’s Connected Operations Platform without requiring customers to install aftermarket IoT devices. This lowers the barrier to connecting data to the company’s platform. The company’s partner ecosystem also encompasses a number of commercial partnerships. The company works with a network of reseller partners and also have partnerships with insurance providers and select vendors in the third-party logistics (3PL) network. The company has also partnered with insurance companies, who have become an important partner constituency whose end customers can leverage the company’s Connected Operations Platform in order to improve safety. As the company’s relationships with these insurance partners have deepened, they have often incentivized their end customers to adopt the company’s Connected Operations Platform in exchange for reduced insurance premiums.
Competition
The company’s primary competitors include vendors like Avigilon, CalAmp, Fleet Complete, Geotab, Lytx, Masternaut, Michelin, Motive, Nauto, Netradyne, Omnitracs, Orbcomm, Platform Science, Skybitz, Spireon, TrackUnit, Verizon Connect, Webfleet, and Zonar.
Intellectual Property
As of February 1, 2025, the company’s portfolio consisted of 147 issued and 15 allowed (issuance pending) patents in the United States. The company’s issued patents are scheduled to expire between 2035 and 2044. The company also had 106 patent applications pending for examination in the United States and three non-U.S. patent applications.
Government Regulation
To the extent the company’s products function as ELDs, the company is subject to regulation by the FMCSA and foreign regulatory agencies.
The company offer and include the latest EU Standard Contractual Clauses (‘SCCs’) and supporting the U.K. International Data Transfer Addendum in the company’s contractual terms with customers for the purpose of helping enable the company’s customers’ continued compliance with the changing regulatory landscape in connection with transferring personal data subject to the GDPR, U.K. GDPR, and U.K. DPA to ‘third countries’ that have not been found to provide adequate protection to such personal data, including the United States, Mexico, Colombia, Taiwan, and India, highlighting a commitment to protect personal information in accordance with a set of privacy principles that offer meaningful privacy protections and recourse for European-based individuals. The company also maintained a self-certification under the EU-U.S. and Swiss-U.S. Privacy Shield programs, and transitioned automatically to the EU-U.S. Data Privacy Framework and the Swiss-U.S. Data Privacy Frameworks, along with a UK Extension to the EU-U.S. Data Privacy Framework. The European Commission and Switzerland’s Federal Data Protection and Information Commissioner have issued adequacy decisions covering the transfer of personal data to the United States under the EU-U.S. and Swiss U.S. frameworks, respectively. The company also includes terms pursuant to the CCPA, as amended by the CPRA (together with its implementing regulations), in the company’s contractual terms. The company holds its service providers and subprocessors to high data protection and privacy standards, including through contractual commitments and periodic reviews and audits.
History
Samsara Inc. was founded in 2015. The company was incorporated in Delaware in 2015.
