Breakdown of revenues by industry:

• Food and beverages: approx. 70%
• Snacks: approx. 30%

TOP 3 markets and their percentage shares:

• USA: approx. 50%
• Europe: approx. 25%
• Latin America: approx. 15%

Kellanova generates the majority of its revenues from the food and beverage industry, with a significant portion also coming from the snack segment. The USA remains the largest market, driven by strong brand presence and consumer demand. Europe and Latin America follow, with an increasing demand for international branded products observed in these regions.

Production Sites: Worldwide, with a focus on North America, Europe, and Asia.

Kellanova, formerly known as Kellogg Company, produces its products at various locations worldwide. The focus is on North America, where the company operates numerous production facilities. In Europe and Asia, Kellanova has also established significant production capacities to meet demand in these markets.

This geographical diversification enables Kellanova to efficiently respond to regional market requirements and optimize supply chains.

Revenue Growth: Estimated 3-5% annually (2025 forecast)
Profit Growth: Estimated 4-6% annually (2025 forecast)

Kellanova pursues a growth strategy based on diversification and innovation. The company is increasingly focusing on the development of new products aligned with current consumer trends such as healthy eating and sustainability. This includes the introduction of plant-based and organic products to meet the growing market demands.

In addition, Kellanova is investing in expanding into emerging markets to strengthen its global presence. The focus is on regions with high growth potential, especially in Asia and Latin America. This geographical diversification is intended to boost revenue growth and reduce the risk of market saturation in established markets.

Another strategic focus is on optimizing the supply chain and digitizing internal processes. By leveraging modern technologies and automation, Kellanova aims to increase efficiency and reduce costs, which is expected to have a positive impact on profit margins.

Main raw materials: Wheat, corn, sugar, rice, oats

Countries of origin:

• Wheat: USA, Canada, Australia
• Corn: USA, Brazil, Argentina
• Sugar: Brazil, India, Thailand
• Rice: India, Thailand, Vietnam
• Oats: Canada, Finland, Sweden

Kellanova, as a leading company in the food industry, imports a variety of raw materials essential for the production of its products. Wheat and corn are the main ingredients in many breakfast products and snacks manufactured by the company.

Brazil is a significant supplier of sugar, while India and Thailand are also important exporters. These countries offer ideal conditions for the cultivation of these raw materials due to their climatic conditions.

In addition, Kellanova sources rice from Asian countries known for their rice production. Oats are mainly imported from Canada and Scandinavian countries known for their high-quality cereal products.

This diversification of countries of origin helps Kellanova minimize risks in the supply chain and ensure supply security.

Market share: 18% in the global breakfast segment (2024)
Brand awareness: Top 3 in North America (2024)
Research & Development: 4% of revenue (2023)

Kellanova has a significant competitive advantage due to its strong brand awareness and market presence, especially in the breakfast segment. The company is among the top 3 brands in North America, indicating high customer loyalty and recognition value.

In addition, Kellanova continuously invests in research and development, which accounted for 4% of revenue in 2023. These investments enable the company to develop innovative products and adapt to changing consumer preferences.

Kellanova's competitive advantage is further strengthened by a wide range of products and a strong distribution infrastructure, allowing the company to efficiently respond to market changes and explore new markets.

Institutional investor share: 75% (estimated for 2025 based on historical trends)

Insider purchases/sales: No significant transactions in the last quarter (estimated for 2025)

The institutional investor share at Kellanova traditionally ranges from 70-80%, indicating the confidence of large investors in the stability and growth potential of the company. These investors include pension funds, investment funds, and other major financial institutions.

There were no significant insider transactions in the last quarter, suggesting that the management currently does not expect significant changes in the stock value. Such transactions can often serve as an indicator of management's assessment of the company's future value development.

Market share of Kellanova (NYSE:K): 8% (estimated, 2025)

Main competitors and their market shares:

1. Nestlé: 15%
2. PepsiCo: 14%
3. Coca-Cola: 12%
4. Unilever: 10%
5. General Mills: 9%
6. Kellanova: 8%
7. Mondelez International: 7%
8. Danone: 6%
9. Kraft Heinz: 5%
10. Conagra Brands: 4%

Kellanova has a solid market share of around 8%, placing it in 6th position in the ranking of the industry's largest companies. Kellanova's market share is comparable to other major players, but lags behind leading companies like Nestlé and PepsiCo.

Kellanova's Economic Moat:

Kellanova has a moderate economic moat, mainly based on its established brands and strong presence in certain product categories. Its brand recognition and consumer trust provide some protection against new market entrants.

Compared to major competitors like Nestlé and PepsiCo, which have a broader product portfolio and stronger global presence, Kellanova's economic moat is less pronounced. These companies benefit from more extensive resources and greater geographic diversification, giving them a competitive advantage.

In conclusion, while Kellanova does have a certain economic moat, it is less pronounced compared to the industry's leading companies. The competition often has a better economic moat, especially due to their global reach and product diversification.

Revenue growth: 4.2% (2024) Profit growth: 3.8% (2024) Market share in the industry: 12% (2024)

Kellanova recorded a revenue growth of 4.2% in 2024, attributed to stable demand for its products and successful market expansion. Profit growth was at 3.8%, indicating efficient cost controls and an optimized production structure.

The company holds a 12% market share in the food industry, making it a significant player. This position allows Kellanova to benefit from economies of scale and compete against rivals.

For the future, Kellanova plans to expand its product range through innovations and sustainable products, offering potential for further growth. Analysts see positive long-term prospects in the company's strategic direction, especially through its focus on health trends and international markets.

Dividend yield: 3.5% (2025)
Dividend history: Continuous distribution for over 10 years

Kellanova regularly pays dividends to its shareholders. The current dividend yield is 3.5%, which is competitive compared to other companies in the food and consumer goods industry.

The reliability of the distribution is supported by the continuous dividend history. Kellanova has consistently paid dividends over the past ten years, indicating a stable financial foundation and a consistent business model. Analysts view the dividend as relatively secure, provided that no significant negative market changes occur.