Revenue distribution by industry:

• Food and beverages: approx. 80%
• Health and wellness products: approx. 10%
• Household and other products: approx. 10%

TOP 3 markets:

1. USA: approx. 95%
2. Canada: approx. 3%
3. Mexico: approx. 2%

The Kroger Co. generates the majority of its revenue from the sale of food and beverages, which is typical for a company in the food retail sector. The U.S. market dominates the revenue distribution as Kroger mainly operates in the USA. Smaller market shares in Canada and Mexico result from limited international activities.

Production Facilities: Over 35 production plants in the USA (as of 2023)

The Kroger Co. operates a variety of production facilities in the United States that are strategically located throughout the country. These facilities produce a wide range of own-brand products, including food and beverages. In-house production enables Kroger to control quality and reduce costs, leading to competitive prices for consumers.

The production facilities are an essential part of Kroger's supply chain, ensuring product availability in the company's over 2,700 stores. With the geographical distribution of the facilities, Kroger can efficiently respond to regional demand and minimize logistics costs.

Revenue growth (estimated): 3-4% annually (2025) Investments in technology: $1 billion (2024)

The Kroger Co. is pursuing a growth strategy that heavily relies on technological innovation and expansion into new markets. A central part of this strategy is the investment in digital platforms and e-commerce to increase online sales and enhance the customer experience.

In addition, Kroger is investing in modernizing its supply chains and implementing automation technologies to achieve efficiency and cost savings. These measures are intended not only to boost operational efficiency but also to secure competitiveness in an increasingly digital market.

Another focus is on expanding the product range, especially in the private label sector, to improve margins and increase customer loyalty. Through strategic partnerships and alliances, Kroger plans to further expand its market presence and tap into new customer segments.

Main Imported Raw Materials:

• Fresh food (fruits, vegetables, meat)
• Coffee
• Seafood

Countries of Origin:

• Fruits and Vegetables: Mexico, Chile, Peru
• Coffee: Brazil, Colombia, Vietnam
• Seafood: Canada, Norway, Thailand

Kroger imports a variety of raw materials and supplies to support its extensive range of food and consumer goods. Fresh foods such as fruits and vegetables are often imported from Mexico, Chile, and Peru to ensure year-round availability.

Coffee is another important imported commodity, mainly sourced from Brazil, Colombia, and Vietnam to meet customers' demand for high-quality coffee products.

Seafood is imported from countries like Canada, Norway, and Thailand to offer a variety of fish and seafood products. These imports are crucial for maintaining the product diversity and quality that Kroger provides to its customers.

Market share in the USA: approx. 10% (2024) Revenue: $137.9 billion USD (2024) EBITDA margin: 5.6% (2024)

The Kroger Co. is one of the largest retailers in the USA and holds a significant market share of about 10%. This gives the company a strong competitive advantage, especially in a fiercely competitive market like the grocery retail sector.

Another key advantage of Kroger is its extensive infrastructure and logistics, which enable the company to operate efficiently and minimize costs. The EBITDA margin of 5.6% indicates that Kroger is able to effectively manage its operating expenses, making it competitive compared to other retailers in the food sector.

Furthermore, Kroger is continuously investing in technology and e-commerce to keep pace with changing consumer preferences and strengthen its market position. This includes initiatives such as enhancing online ordering and delivery services, which could be crucial for future growth.

Institutional investor share: approx. 80% (estimated for 2025 based on historical data)

Insider purchases/sales: No significant changes (estimated for 2025)

The institutional investor share at The Kroger Co. has traditionally been around 80%, indicating the trust of large investment funds and institutional investors in the company. These investors value Kroger for its stable market position in retail and its continuous business development.

Regarding insider purchases and sales, there have been no significant changes in recent years that would indicate extraordinary activities. This suggests that the management and other insiders have confidence in the company's future development.

Market share of The Kroger Co.: approx. 10% (2025, estimated)

Main competitors and their market shares:

1. Walmart Inc. (NYSE:WMT): approx. 25%
2. Costco Wholesale Corporation (NASDAQ:COST): approx. 8%
3. Amazon.com, Inc. (NASDAQ:AMZN) - grocery sector: approx. 7%
4. The Kroger Co. (NYSE:KR): approx. 10%
5. Albertsons Companies, Inc. (NYSE:ACI): approx. 5%
6. Ahold Delhaize (AMS:AD): approx. 4%
7. Publix Super Markets, Inc.: approx. 3%
8. Target Corporation (NYSE:TGT) - grocery sector: approx. 2%

Moat of The Kroger Co.:

The Kroger Co. has a moderate moat, mainly characterized by its extensive geographical presence and strong brand loyalty. The company has a wide network of stores and strong customer loyalty, especially in the regions where it dominates. Additionally, Kroger has invested in technology and e-commerce in recent years to compete with the digital offerings of Amazon and Walmart.

Compared to its competitors, Walmart has the strongest moat, due to its immense size, purchasing power, and global presence. Amazon offers a significant advantage in online grocery retailing due to its technological superiority and logistics. Costco excels with a unique business model and high customer loyalty through memberships.

Overall, Kroger has a solid, but not insurmountable moat. The competition from Walmart and Amazon poses a significant challenge, as these companies have larger resources and stronger market penetration.

Revenue growth: 4.5% (2024) Profit growth: 3.2% (2024) Market share in US grocery retail: 9.9% (2024)

The Kroger Co. recorded a moderate revenue growth of 4.5% in 2024, attributed to stable demand in grocery retail and successful marketing strategies. Profit growth was at 3.2%, driven by efficiency improvements and cost savings.

The company holds a significant market share of 9.9% in the US grocery retail sector, highlighting its strong position in a competitive market. Kroger continues to invest in technology and e-commerce to further strengthen its market position and meet changing consumer preferences.

Overall, Kroger demonstrates solid financial performance and a strong market position, making it a potentially good investment, especially for investors interested in stable and long-term returns.

Dividend yield: 2.1% (2025, estimated)
Dividend growth: 5% annually (last 3 years)

The Kroger Co. regularly pays a dividend to its shareholders. The dividend yield is currently around 2.1%, which is competitive compared to other companies in the retail industry.

In recent years, Kroger has steadily increased its dividend, with an average annual growth of 5%. This indicates a reliable payout policy supported by solid financial results and stable cash flow generation.

The continuity and growth of dividend payments make Kroger an attractive option for income-oriented investors.