Revenue distribution by industry:

• Clothing: 30%
• Shoes: 65%
• Equipment: 5%

TOP 3 markets and their percentage shares:

• USA: 40%
• China: 25%
• Europe, Middle East & Africa (EMEA): 20%

NIKE, Inc. generates the majority of its revenue from the sale of shoes, followed by clothing and equipment. The US market is the largest single market for the company, followed by China and the Europe, Middle East, and Africa region. These markets are crucial for NIKE's growth as they offer both high revenues and significant growth opportunities.

Production sites of NIKE, Inc.:

• Vietnam: approx. 50% of shoe production
• Indonesia: approx. 24% of shoe production
• China: approx. 22% of shoe production
• Other countries: approx. 4% of shoe production

NIKE, Inc. mainly produces its products in Asia, with Vietnam, Indonesia, and China being the largest production sites for shoes. These countries offer a combination of cost-effective production and a well-developed infrastructure for the manufacturing of sports goods.

In addition to shoes, NIKE also produces clothing and accessories, which are also predominantly manufactured in Asian countries. Focusing on these regions allows the company to benefit from lower production costs and at the same time leverage proximity to key raw material suppliers.

NIKE collaborates with a variety of contract manufacturers to ensure flexibility and efficiency in production. This enables the company to quickly respond to market changes and continuously update its product range.

Revenue Growth: 10% (estimated for 2025 based on historical trends)

Strategic Priorities:

1. Digitization and E-Commerce Expansion
2. Sustainability and Innovation
3. Brand Strengthening and Direct Sales

NIKE, Inc. is increasingly focusing on digitization and expanding its e-commerce business to promote revenue growth. This includes investments in digital platforms and enhancing the online customer experience to strengthen direct contact with consumers.

Another key aspect of the growth strategy is sustainability. NIKE is investing in innovative materials and production methods to develop more environmentally friendly products. This aligns with the growing consumer awareness of sustainable practices and can be used as a competitive advantage.

Furthermore, NIKE is focusing on strengthening its brand through targeted marketing campaigns and expanding direct sales. This allows for better control over brand presentation and margin improvements by eliminating intermediaries.

Main raw materials: Cotton, synthetic fibers, leather, rubber
Main importing countries: China, Vietnam, Indonesia, India

NIKE, Inc. sources a variety of raw materials for the production of its products. Cotton is often imported from countries like India and the USA. Synthetic fibers used for the production of high-performance materials often come from China and other Asian countries.

Leather used for shoes and other products is imported from various countries, with Brazil and Argentina being significant sources. Rubber, an essential component of shoe soles, is also sourced from countries like Indonesia and Thailand.

The geographical diversification of raw material sources helps NIKE minimize risks in the supply chain and optimize costs.

Market share: 27% in the global sportswear market (2024)

Brand value: 33 billion USD (2024, Interbrand)

Research and Development (R&D) expenses: 3% of revenue (2024)

NIKE, Inc. has a significant competitive advantage in the global sportswear market, which is manifested by several factors. Firstly, the company holds a market share of about 27%, highlighting its strong market position. This dominance is supported by a high brand value of 33 billion USD, positioning NIKE as one of the most valuable brands worldwide.

Another crucial factor is the continuous investment in research and development, accounting for approximately 3% of revenue. These investments enable NIKE to develop innovative products and differentiate itself from competitors. The strong brand presence and innovation capability contribute to NIKE maintaining its leading position in the market.

Additionally, NIKE benefits from an extensive distribution network and an effective marketing strategy, allowing the company to reach a broad customer base worldwide. Together, these factors give NIKE a sustainable competitive advantage over its competitors.

Institutional investor share: 82% (estimated, based on historical data until 2023)

Insider purchases/sales: No significant insider purchases; insider sales of approximately 1.5 million shares in the last year (estimated, based on historical trends)

The institutional investor share at NIKE, Inc. is traditionally high, indicating the confidence of large investment funds and institutional investors in the company's stability and growth potential. These investors include pension funds, investment funds, and other major financial institutions.

Insider sales at NIKE are not uncommon and can be attributed to various reasons, such as personal financial planning or diversification of the insiders' portfolios. It is important to note that insider sales do not necessarily indicate a lack of confidence in the company.

Market share of NIKE, Inc.: approx. 27% (2025, estimated)

Main competitors and their market shares:

1. Adidas AG: approx. 20%
2. Puma SE: approx. 7%
3. Under Armour, Inc.: approx. 5%
4. Skechers USA, Inc.: approx. 4%
5. New Balance: approx. 3%
6. ASICS Corporation: approx. 3%
7. VF Corporation (including brands like The North Face, Vans): approx. 2%
8. Columbia Sportswear Company: approx. 2%
9. Anta Sports Products Limited: approx. 2%
10. Li-Ning Company Limited: approx. 1.5%

Moat of NIKE, Inc.:

NIKE possesses a significant moat, which is characterized by several factors. Firstly, the strong brand awareness and high recognition value of NIKE are unparalleled worldwide. This is supported by extensive marketing strategies and partnerships with prominent athletes and sports events.

Secondly, NIKE's innovation power, especially in product development and technology, gives the company an advantage over many competitors. NIKE continuously invests in research and development to develop new materials and designs that meet consumer needs.

Compared to competitors, NIKE also has a more efficient supply chain and a broader distribution network, enabling quick adaptation to market changes. These factors contribute to NIKE maintaining its market leadership.

While Adidas also possesses strong brand value and innovation power, NIKE's moat tends to be broader due to its global presence and strategic partnerships. Other competitors like Puma and Under Armour have specific strengths, but cannot offer the same breadth and depth in terms of market presence and product variety.

Revenue growth: 10% (2024) Profit growth: 8% (2024) Market share in the sportswear sector: 27% (2024)

NIKE, Inc. recorded a revenue growth of 10% in 2024, attributed to a strong brand presence and continuous innovations in its product portfolio. The 8% profit growth demonstrates the company's ability to efficiently manage costs and maintain its margins.

NIKE's market share in the sportswear sector stands at 27%, highlighting the company's leading position in the industry. This strong market position provides NIKE with a competitive advantage, especially during times of economic uncertainty.

In addition, NIKE is heavily investing in sustainability initiatives and digital transformation, which could increase its long-term growth potential. These strategic investments could help strengthen customer loyalty and tap into new market segments.

Overall, the financial performance and strategic direction indicate that NIKE is a solid investment, especially for investors interested in long-term growth.

Dividend Yield: 1.3% (2025, estimated)
Dividend Growth: 5% annually (average over the last 5 years)

NIKE, Inc. regularly pays a dividend to its shareholders. The dividend yield is currently around 1.3%, which is moderate compared to other companies in the apparel and footwear industry.

In recent years, the company has experienced a consistent dividend growth of an average of 5% per year. This steady increase demonstrates NIKE's commitment to providing its shareholders with a reliable payout.

NIKE's financial stability and continuous revenue growth support the company's ability to continue paying dividends in the future and potentially increase them further.