Nu Holdings Ltd. (Nu) operates as a digital financial services platform, and a technology company.
The company’s consistent execution and customer-centric approach drove meaningful growth across its three geographies. As of December 31, 2024, the company served over 114 million customers, with nearly 95 million classified as active. In Brazil, the company exceeded the milestone of 100 million customers, adding over 1 million new customers per month.
To deepen the company’s customer value propo...
Nu Holdings Ltd. (Nu) operates as a digital financial services platform, and a technology company.
The company’s consistent execution and customer-centric approach drove meaningful growth across its three geographies. As of December 31, 2024, the company served over 114 million customers, with nearly 95 million classified as active. In Brazil, the company exceeded the milestone of 100 million customers, adding over 1 million new customers per month.
To deepen the company’s customer value proposition, it introduced Nubank+, an evolution of the Nu experience, offering additional benefits, such as cashback, streaming in partnership with Max, free withdrawals, and other premium services.
In Mexico, the company reached the milestone of 10 million customers, reinforcing Nu's strong growth trajectory in the country. Meanwhile, in Colombia, the company’s customer base expanded to 2.5 million customers, continuing its positive momentum following the launch of the Nu Cuenta product.
NuMarketplace surpassed 1.0 million customers shopping on the company’s platform throughout the year ended December 31, 2024. The company also launched NuTravel, a travel booking solution embedded within the Nu app that enables customers to plan and pay for their trips seamlessly and securely within the app, with guaranteed best pricing, and the convenience of bundling with a Multi-Currency Account. Additionally, the company introduced NuCel, its Mobile Virtual Network Operator (MVNO) service in partnership with Claro, further diversifying its offerings, strengthening the breadth of Nu’s ecosystem, and expanding its addressable market.
In parallel with customer growth, the company continued to strengthen its deposit franchise, particularly in Mexico and Colombia.
The company had 114.2 million customers across Brazil, Mexico, and Colombia as of December 31, 2024.
The company’s business is based on four core principles: having a customer-centric culture; prioritizing human-centric design, products, services, and interactions to create extraordinary customer experiences; developing advanced proprietary technologies built from the ground up by some of the best engineering talent from around the world; and leveraging data science and powerful proprietary models that support every aspect of its business.
The company markets and sells its solutions and services online by prioritizing high-quality customer experiences to drive organic word-of-mouth advertising and customer referrals; fostering the company’s social media presence and developing digital content to drive awareness, education, and engagement; and making select investments in marketing and promotional campaigns when returns are attractive to further accelerate customer adoption.
The company’s Serviceable Addressable Market, or ‘SAM’, encompasses the retail financial services, as well as marketplace and mobile services, that it currently provides in Brazil. This includes revenue from the following services:
Retail credit, including secured and unsecured personal loans, auto loans, credit card financing, and revolving credit, defined as interest income net of funding costs and credit charges;
SME credit, defined as interest income net of funding costs and credit charges;
Payments, defined as prepaid and prepaid and credit interchange fees;
Customer assets, including brokerage fees on securities, private pensions, savings accounts, and investment funds, and interest revenue net of yields on customer deposits;
Insurance brokerage, defined as fees from distribution of Life and Property & Casualty, or ‘P&C’, insurance products;
E-commerce marketplace, defined as fees from gross merchandise volume;
Acquiring and services fees, defined as discount rates on merchant transactions and account-related transaction fees; and
Mobile virtual network operator service, including a voice package for local and long-distance calls and broadband internet access.
Growth Strategies
The company is in the early stages of capturing a large market opportunity to simplify the lives of hundreds of millions of consumers and SMEs. It continues to leverage the competitive strengths of its self-reinforcing model to grow and expand its business, creating value for all stakeholders.
The company’s primary growth vectors are to grow its Nu ecosystem, such as nurturing the company’s customer acquisition engine by growing its base of highly loyal customers, developing its digital content and social media presence, and tactically leveraging marketing spend; increasing the company’s share of customers’ financial lives by growing with its customers and cross-selling new products and upselling to higher-value products; and utilizing partners to grow its marketplace of offerings; enhance the company’s Nu platform, such as innovating and developing new solutions; executing strategic acquisitions; and making strategic minority investments and corporate venture investments; and expand into new markets, such as new geographies, case study – expansion to Mexico, and case study – expansion to Colombia.
Products and Services
The company offers a wide range of products and services for its customers. In Brazil, it offers products across the Five Financial Seasons: spending, saving, investing, borrowing, and protecting. All the company’s products are fully digital solutions to help it provides simple, convenient, and low-cost services with a great user experience for its customers.
Spending Solutions
The company’s spending solutions are designed to help customers pay for goods and services in their daily lives with a customized credit line or instantly through a mobile phone, while collecting loyalty points, rewards, discounts, and benefits on applicable transactions. These solutions include:
Nu Credit and Prepaid Card
The company’s core Nu Credit and Prepaid Card was its first product, launched in Brazil in 2014. It is a Mastercard-branded international card that is 100% digitally enabled and acts as both a credit and a prepaid card.
Nubank+ Tier
Nubank+ is an evolution of the Nu experience, for customers who wish to gain more benefits, not only in the use of the company’s products but also in solutions for their daily lives.
Ultraviolet Tier
In 2021, the company launched Ultraviolet, its premium metal credit card for affluent customers. In 2023, it expanded this value proposition into a full Tier, launching its premium Ultraviolet Tier, targeting higher-income users and providing several benefits for the user, including exclusive access to the Ultraviolet Credit and Prepaid Card.
Mobile Payments
Instant payments for NuAccount customers to make and receive transfers, pay bills, and make everyday purchases at any time through their mobile phone.
Nu Shopping
The company’s integrated marketplace enables customers to purchase, via the Nu app, goods and services from several of the most well-known e-commerce retailers in Brazil.
Transactional Solutions
The company’s transactional solutions are designed to help its customers deposit, manage, and use their money. These include:
Nu Personal Accounts
NuAccount is the company’s fully digital account solution that supports all personal financial activities, from daily purchases and money transfers to savings.
Nu Business Accounts
The company’s Nu Business accounts are similar to its Nu personal accounts but designed specifically for customers who are entrepreneurs and for their businesses. This enables them to separate their business from personal transactions.
Nu Business Prepaid and Credit Card
The company’s Nu Business credit and prepaid cards are also similar to the personal cards it offers. It began testing the credit function with business customers in 2021, and it was received by them with the same enthusiasm as Nu’s personal cards.
Savings & Investing Solutions
The company’s savings and investing solutions are designed to help its customers invest their money easily and conveniently with access to a growing number of investment products and services. These include:
Money Boxes (Caixinhas)
The company’s segregated savings portfolios (caixinhas) are its solution for goal-based investing, enabling users to organize their savings balances and improve savings habits in a personalized and simplified manner.
Investing Solutions
The company’s investing solutions help customers protect and compound their long-term wealth with a simple, effortless, and worry-free experience that combines attractive investment products with customized and conflict-free guidance.
NuCrypto
NuCrypto is a solution for buying and selling cryptocurrencies with a custodial wallet with on-chain transfers through the Nu app. It was created to simplify and increase access to the crypto market safely through the app.
Borrowing Solutions
The company’s borrowing solutions are designed to provide its customers with unsecured and secured loans that are easy to access, receive, manage, and pay back. Nu has evolved from its initial personal unsecured loan product to a broader portfolio of credit solutions, aiming to offer the best match for each customer's needs. Over time, it expects its portfolio to include a mix of proprietary products, as well as those offered by or in partnership with third parties. Nu’s borrowing solutions products currently include:
Personal unsecured loans
Launched in Brazil in 2019, in Mexico in 2023, and in Colombia in 2024, the company’s personal unsecured loans are easy to manage and 100% digital for its credit card and digital account customers. The company’s customers are in control from pre-loan simulation through loan management.
Personal secured loans: Investment backed loans
Launched in 2022, investment backed loans help customers solve the present without compromising their future. This product gives customers access to a larger line of credit at a lower interest rate by using their Nu investments as a guarantee. Customers can keep their money invested while getting access to liquidity to cover an emergency or cash flow shortfall. Currently, Nu offers this product to customers who invest in Locked Deposits or Tesouro Direto, the Brazilian government bonds.
Personal secured loans: Payroll deductible loans
Launched in 2023, payroll deductible loans let customers use their future income as a guarantee to get a loan with a very low interest rate. Monthly loan installments are deducted directly from the customer’s payroll. Currently, Nu operates with Brazil’s largest public payroll partners, which distribute payroll to federal civil servants and public military personnel (Sistema Integrado de Administração de Pessoal, or ‘SIAPE’) and pay benefits to retirees and pensioners (Instituto Nacional do Seguro Social, or ‘INSS’) that account for about 60% of the total addressable market of payroll-linked loans.
Personal secured loans: FGTS backed loan – anticipation of unemployment benefit withdrawal
Launched in 2023, FGTS backed loans give customers early access to money that is rightfully theirs – a Brazilian severance unemployment benefit called FGTS. In 2020, Brazil’s government created the Saque Aniversário FGTS, allowing people to withdraw a portion of their funds in their birthday month, as well as the ability to anticipate Saque Aniversário installments as a loan – the FGTS backed loan. Annual loan installments are repaid by FGTS directly to Nu.
Pix financing
Enables credit card and digital account customers to make Pix transactions and instant peer-to-peer transfers in Brazil, using their credit line.
Boleto financing (financing of bank slip payment)
Enables credit card and digital account customers to make Boleto payments using their credit line.
Purchase financing
Enables credit card customers to split their purchases into installments after a purchase.
Cash-in Financing
Enables credit card customers to convert their credit card limit into money in their digital account.
NuPay
A new and disruptive product that enables customers to make online purchases and pay for services, with just a few clicks, from partner merchants and within the Nu app, offering increased purchasing power, as well as a more practical and secure experience.
Protection Solutions
The company’s NuInsurance protection solutions are designed to help customers secure insurance products easily and at a low cost. Having started with life and then mobile insurance, it is now expanding its offering to five different insurance products. These are:
Brokerage of Life, Mobile, Home, and Financial Protection Insurance Policies
All products are quoted, customized, and contracted exclusively through the app. The underwriting is done by its partner, Chubb. The products can be customized by its customers, based on their needs and budgets.
Beyond Financial Services Solutions
As the company’s platform evolves from solely financial services to a comprehensive ecosystem, it is integrating consumer and lifestyle segments. It targets areas with strong customer lifestyle affinity and essential services that are highly relevant to their lives, offering substantial efficiency and benefits and presenting significant potential for impact. These are:
NuTravel
The company’s travel portal where customers can plan trips directly in the app, with the best price guaranteed and bundled with a multi-currency account.
NuCel
The company’s mobile phone service in a MVNO partnership with Claro, is designed to transform the customer experience in the telecommunications industry, focusing on customer-centric decisions, eliminating complexities, ensuring transparency, and offering high-level service and support.
Proprietary Technology and Data Platform
The company uses advanced cloud-based technologies and data science tools to deliver a superior experience for its customers in a hyper-scalable and secure environment. It prioritizes building its own technology and investing in extraordinary engineering talent to operate and enhance a proprietary technology platform that was purpose-built for its mission. The key components of its technology include:
NuCore Technology Platform – All of the company’s products, services, and operations are powered by NuCore, its proprietary, cloud-based core financial services platform that it designed and built from the ground up. NuCore enables the company to centrally manage several key functions of the business, which provides it with greater speed and control to optimize its products and address the needs of the markets in which it operates. The key functions of NuCore include:
Transaction Authorization and Processing – enables the company to efficiently monitor transactions across its ecosystem.
Core Banking – enables the company to manage all financial services applications and data across its ecosystem.
Regulatory Reporting – enables the company to manage regulatory requirements and generate reports for regulators in an automated environment.
Business Operations – automates significant parts of operations across the company’s business.
Credit Underwriting – supports the company’s proprietary data analytics and credit scoring algorithms necessary to differentiate its credit services from those of incumbents in the industry; and
Fraud Prevention – enhances fraud prevention proactively and automatically, powered by the company’s data analytics, artificial intelligence, and proprietary algorithms.
Experimentation Platform – The company leverages an experimentation platform that enables it to quickly test, measure, and validate all applications and data models before deploying in a live environment, which helps to improve decision-making and agility when launching new technology.
Microservices Approach – The company uses a versatile, decentralized technology architecture to manage and deploy more than 1,800 modular microservices that it developed. This advanced technology strategy enables it to scale, launch new products, enter new markets, and update the company’s codebase in a fast and highly efficient manner.
Product Platformization – The company designed its technology platform to enable product development and new capability deployment to occur seamlessly across its applications. The company’s platformization approach enables faster product and market launches.
Immutable Database – The company created an advanced, immutable ledger, utilizing the Datomic database technology it owns, which provides it with a highly reliable audit trail and transaction history that provides better accuracy, control, reliability, and transparency when compared to traditional database architectures.
Cloud-Based Architecture – The company employs an architecture and infrastructure that is designed for scalability, efficiency, and security. It operates in a fully cloud-based environment, leveraging the latest technologies to optimize its performance and increase capacity as needed, which enables it to manage its growth efficiently and cost-effectively. The company partnered with Amazon Web Services to be its primary third-party cloud infrastructure provider.
Machine Learning and Artificial Intelligence – Through the utilization of the company’s data analytics and customer insights, it is able to employ artificial intelligence and machine learning algorithms to enhance its customer experience and product offerings. Using Nu’s available customer data, its systems power a self-driving experience where it provides customers with real-time recommendations on products that meet their specific needs throughout their financial journey.
Operate at Low Marginal Costs – The architecture and various operating advantages of the NuCore Technology Platform enable the company to run its business efficiently and with low incremental costs as it scales its business.
Customer Service and Support
The company services and supports its customers with convenient, caring, and high-quality customer service and support teams. It also leverages technology tools to streamline the customer support experience, empowering the company’s customer service agents. Together, this combination of human-centric and technologically advanced support has enabled the company to achieve an industry-leading NPS. The company’s customer service and support functions, processes, and tools were designed from the bottom up to embody its strong customer-centric culture, strengthen its relationship with customers, and create fanatical ones who will refer Nu to their peers. These teams, technologies, and programs include:
Xpeers – The company has assembled a team of highly trained and passionate customer service agents with a human-focused mentality, referred to as the company’s Xpeers. Xpeers are trained to be subject-matter experts empowered to solve customer issues at first contact, which can be made by chat, email, or phone. The company utilizes its data analytics and artificial intelligence insights to direct customers to the best-suited Xpeer team member, improving resolution times and customer satisfaction. It employs a strategy of using internal and external resources for customer support that provides it with the ability to maintain the highest customer service quality alongside its hyper-growth.
WoW Approach – The company has developed an approach for its Xpeers that builds stronger human connections and delights its customers with excellent customer service. This is referred to as its WoW Approach. The company’s internal team is trained to identify WoW moments, creating a special connection with customers and boosting it through unexpected personalized letters written by Xpeers, gifts, and/or experiences. The WoW approach is described by customers as an unforgettable experience, increasing the feeling of belonging. Additionally, many of them share their experiences with family and friends.
Shuffle – The company has developed a technology platform for customer support agents (internal and external) called Shuffle. This platform provides agents with a robust interface that features a single go-to application for up-to-date information on the customer, interaction history, and insights into the likely problem the customer is encountering, which enables agents to address the issue quickly and efficiently. On the backend, Shuffle connects to the company’s proprietary Intent Recognition and Job Distribution platforms, routing these inquiries to the team with the greatest level of expertise in this area, enabling them to tackle the next most important task in line. This ecosystem helps to maximize first contact resolution and minimize transfers and friction for the customer. Recently, the company has also been implementing AI solutions as a Copilot feature to better support its agents with information to solve customer requests. As of December 31, 2024, the company employed a dedicated team composed of product and design engineers to build and maintain technology tools for its agents.
Marketing and Distribution
The company has created a virtuous cycle that leverages its high-quality products and services to delight customers, who may then refer it to their family, friends, and peers.
The company also employs various social and digital media initiatives to drive greater awareness and support across its ecosystem, foster the development of its online NuCommunity portal, and promote its member-get-member strategy. These include:
Proprietary Financial Education Content: The company has a proprietary educational content platform that is a differentiated and powerful tool to strengthen its brand, increase awareness, attract new customers, and improve engagement with existing customers. The company’s diverse content is distributed through multiple digital and social channels, including its blog, which has become a powerful search engine optimization benchmark in Brazil, covering more than 435,000 keywords, from smart use of its products to improving its customers' financial lives, and overall financial education. From January to December 2024, the blog amassed nearly 47 million unique visitors. Additionally, the company distributes content through InvestNews, the company’s proprietary content channel that offers daily coverage of news and educational content on economics, investments, finance, and politics.
Social Media: Nu’s proprietary profiles on social media publish educational content on a daily basis, focusing on banking safety, financial security, and general topics related to the financial markets. Across platforms, the company published over 1,500 posts in 2024 that aimed to educate and guide its 15 million followers and other social media users to a less complex financial life.
Influencers: In addition to the content published by Nu in its proprietary channels, in 2024, the company also worked with 119 content creators to publish 780 posts with messages on how to make financial decisions less complex. The posts have reached over 139 million social media users (total reach), with an impressive 2.8% engagement rate and more than 3.9 million social media reactions (total engagement includes likes, shares, saves, and comments).
Customer Demographics
The company’s young and expanding customer base represents a significant opportunity for growth. As of December 31, 2024, the company’s customer base in Brazil had a significantly higher concentration of younger users compared to the system-wide average. As a result, the company’s credit exposure also reflected this demographic skew, according to BCB data from March and December 31, 2023.
Regulations
Brazil
Four of the company’s subsidiaries in Brazil, Nu Pagamentos S.A. – Instituição de Pagamento, or ‘Nu Pagamentos,’ Nu Financeira S.A. – Sociedade de Crédito, Financiamento e Investimento, or ‘Nu Financeira,’ NuPay for Business Instituição de Pagamento Ltda, or ‘NuPay,’ and Nu Investimentos S.A. - Corretora de Títulos e Valores Mobiliários or ‘Nu Investimentos,’ are subject to regulation enacted by the Central Bank of Brazil (BCB), the Brazilian Securities and Exchange Commission (CVM), and/or the National Monetary Council (CMN), as applicable, and have received the required authorizations to operate, as follows:
Nu Pagamentos is authorized by the BCB to operate as a payment institution in the capacities of (1) issuer of postpaid payment instruments (emissor de instrumento de pagamento pós-pago), (2) issuer of electronic currency (emissor de moeda eletrônica), (3) acquirer (credenciador), and (4) payment initiation service provider (iniciador de transação de pagamento);
Nu Financeira is authorized by the BCB to operate as a credit, financing, and investment entity (sociedade de crédito, financiamento e investimento), conducting active, passive, and ancillary transactions related to credit, financing, and investment portfolios;
NuPay is authorized by the BCB to operate as a payment institution in the capacity of issuer of electronic currency (emissor de moeda eletrônica);
Nu Investimentos is authorized (1) by the BCB to operate as a securities broker (corretora de títulos e valores mobiliários, or ‘CTVM’), performing the activities provided in CMN Resolution No. 5.008, of March 24, 2022, as amended, or Resolution No. 5.008/22, and (2) by CVM to provide investment fund bookkeeping services, offer securities custody services, and coordinate securities offerings. In addition, Nu Asset Management Ltda. (Nu Asset Management), a wholly owned subsidiary of Nu Investimentos, is authorized by the CVM to provide securities portfolio management services.
One of the company’s subsidiaries, Nu Corretora de Seguros Ltda., or ‘Nu Corretora de Seguros,’ is regulated by the Superintendence of Private Insurance (SUSEP) and is authorized to operate as an insurance brokerage firm under applicable Brazilian regulations.
Regulatory Environment in Brazil
The company’s main subsidiaries in Brazil are subject to extensive regulation, such as those applicable to payment institutions (such as Nu Pagamentos and NuPay), financial institutions (Nu Financeira), securities and brokers (Nu Investimentos), securities portfolio managers (Nu Asset Management), and insurance brokers (Nu Corretora de Seguros).
The activities carried out by Nu Pagamentos in Brazil are subject to Brazilian laws and regulations applicable to payment institutions, particularly Law No. 12,865 of October 9, 2013, or the ‘Payments Law,’ which, in short, regulates payment institutions and payment schemes that are part of the Brazilian Payment System (the Sistema de Pagamentos Brasileiro, or the ‘SPB’).
Credit, financing, and investment institutions (sociedades de crédito, financiamento e investimento), such as Nu Financeira, also referred to as ‘financeiras’ or ‘SCFI,’ are financial institutions that are part of the national financial system and subject to regulation and oversight by the CMN and the Central Bank of Brazil.
Nu Asset Management is an asset manager accredited to operate by, and subject to the rules and oversight of, the CVM, pursuant to Law No. 6,385/76 and CVM Resolution No. 21 of February 25, 2021, as amended, or ‘CVM Resolution No. 21.’ Verios Asset Management, a former affiliate, is no longer under CVM oversight, following its deregistration from the CVM in November 2021.
Insurance brokerage firms, such as Nu Corretora de Seguros Ltda., must obtain registration and authorization for their operations, pursuant to the rules in force and in accordance with Law No. 4,594 of December 29, 1964, as amended, or ‘Law No. 4,594/64,’ and Decree-Law No. 73/66 (as well as regulations issued by the CNSP and SUSEP).
Under the applicable regulation, insurance brokerage firms, such as Nu Corretora de Seguros Ltda. (Easy CS) must also provide evidence of the technical certification of their employees who act as brokers for offering, for example, insurance claims settlement services, direct sales of insurance, capitalization, open supplementary pension products, and others. Such certification shall be issued by an institution of recognized technical capacity, duly accredited by the Superintendência de Seguros Privados, or ‘SUSEP.’
Nu Pagamentos’s prudential conglomerate uses ASA methodology for the RWAopad calculation, as approved by the Central Bank of Brazil on December 29, 2023.
The company is subject to several laws and regulations designed to protect consumer rights, most importantly, Brazilian Federal Law No. 8,078/90, as amended (Código de Defesa do Consumidor, or the ‘Consumer Protection Code’), which sets forth the legal principles and requirements applicable to consumer relations in Brazil.
With regard to compliance with data protection regulations, besides the Federal Constitution of Brazil, the company is subject to the Brazilian Civil Rights Framework for the Internet, the Consumer Protection Code, Bank Secrecy Law, and the Brazilian Data Protection Law (the ‘LGPD’).
In Mexico, the company’s products are offered by Nu México Financiera, S.A. de C.V., S.F.P., a financial institution (subject to the Popular Savings and Credit Law) authorized to receive deposits and grant loans. Similar to financial entities in Brazil, financial entities in Mexico are subject to extensive regulation and the oversight of the CNBV (an administrative authority which, among other matters, is in charge of prudential regulations), Condusef (the financial consumer protection agency), and also the Bank of Mexico or ‘Banxico’ (the Central Bank of Mexico, with authority to regulate among other matters payment systems and financial products).
The company also has operations outside of Brazil, including in Mexico and Colombia, along with information technology and business support operations in Uruguay and the United States. In particular, in Mexico, the company’s products are offered by a financial institution, Sofipo.
Intellectual Property
As of December 31, 2024, the company did not own any Brazil-issued patents or copyrights. However, it filed a patent application on May 10, 2021, for the ultraviolet card feature before the United States Patent and Trademark Office (‘USPTO’) and the Patent Cooperation Treaty system, which was granted by the USPTO on January 25, 2022. Moreover, on May 11, 2022, the company filed a patent application for NuTap, a feature that allows the merchant to receive the payment from their phone instead of using a bank card machine, before the USPTO, which is still analyzing its request. The company also owns a number of trademarks in Brazil, Mexico, Colombia, the United States, and several other countries, including Nu, NUBANK, and its variations, as well as other valuable trademarks and logos covering various brands, products, and services, including credit card, account, insurance, and other services provided by Nu. In October 2024, Nubank received the ‘highly-renowned’ brand status in Brazil from INPI, Brazil's local authority in Industrial Property. This means the brand NUBANK now has broader protection and exclusivity across all classes and market segments. This status is also recognized by the World Intellectual Property Organization (WIPO), which favors highly-renowned brands in intellectual property disputes and expansion. The company also owns a number of domain names registered in Brazil, including ‘nubank.com.br’ and ‘nu.com.br,’ and abroad, such as ‘nu.com.mx’ and ‘nu.com.co.’
On May 14, 2024, the USPTO granted the company’s registration for the trademark ‘Nu’ in the United States. On March 23, 2021, the USPTO also granted its registration for the trademark ‘NUBANK’ in class 36 (financial services); on February 13, 2024, the USPTO granted its registration for the trademark ‘NUBANK’ also in classes 09 (Computer software applications enabling banking customers to access online banking systems) and 35 (Commercial information and advice for consumers; Billing services in the field of credit and financial services products); and on February 6, 2024, the USPTO granted its registration for the trademark ‘NUBANK’ in class 42 (Providing online, non-downloadable computer software applications enabling banking customers to access online banking systems), all in the United States.
Moreover, as of December 31, 2024, the company owned the ‘Datomic’ software, which was developed internally by Nu North America. ‘Datomic’ is a database management operating system for domain-specific transactional data, which was also developed using Java and Clojure programming languages, which are open-source. The company uses ‘Datomic’ for various purposes that range from storing registration data to storing metadata. The company also owns the software for the ‘App Nubank’ mobile application, which is used by its customers to access its services, and was developed internally by the company.
History
Nu Holdings Ltd. was founded in 2013. The company was incorporated in the Cayman Islands as an exempted company in 2016.
