Revenue distribution by industries:

• Beauty care: approx. 20%
• Grooming (shaving and body care): approx. 10%
• Healthcare: approx. 15%
• Household care: approx. 30%
• Baby care and family care: approx. 25%

TOP 3 markets and their percentage shares:

• USA: approx. 40%
• China: approx. 10%
• Western Europe: approx. 20%

Procter & Gamble generates its revenues from various industries, with household care accounting for the largest share. This includes products such as detergents and cleaning agents, which are in high demand worldwide.

The USA remains the most important market for P&G, followed by China and Western Europe. These regions are crucial for the company as they provide both large consumer bases and growing markets.

Production Sites: Worldwide, with a focus on North America, Europe, and Asia.

Procter & Gamble operates production facilities in over 70 countries. The main production sites are located in North America, especially in the USA, as well as in Europe, including Germany and Poland. In Asia, significant production facilities are located in China and India.

This global presence enables P&G to efficiently respond to local market needs and optimize supply chains. The strategic distribution of production sites also supports risk mitigation in the face of geopolitical and economic changes.

Revenue Growth: Estimated 4-6% annually (based on historical data and market analysis until 2023)

Focus on Innovation: Procter & Gamble strongly emphasizes product innovations to drive growth. The company continuously invests in research and development to introduce new and improved products to the market that meet changing consumer needs.

Sustainability: Another key component of the growth strategy is sustainability. P&G has committed to making significant progress by 2030 in terms of environmentally friendly packaging and reducing CO2 emissions. These initiatives aim not only to reduce environmental impact but also to strengthen the brand image and attract new environmentally conscious customers.

Market Expansion: Procter & Gamble plans to further expand its presence in emerging markets. These markets offer significant growth potential due to increasing purchasing power and urbanization.

Digital Transformation: The company is investing in digital technologies to improve efficiency in the supply chain and enhance customer loyalty through personalized marketing strategies. This includes expanding the e-commerce channel to meet changing consumer shopping habits.

These strategic priorities are intended to help Procter & Gamble solidify its market position and ensure long-term profitable growth.

Main raw materials: Pulp, chemicals, fragrances, packaging materials

Countries of origin:

• Pulp: Canada, Brazil
• Chemicals: China, Germany
• Fragrances: France, India
• Packaging materials: USA, Mexico

Procter & Gamble imports a variety of raw materials that are essential for the production of their products. Pulp, which is needed for the production of paper products, is mainly sourced from Canada and Brazil. Chemicals used in the manufacturing of cleaning and care products come from China and Germany.

Fragrances, important for the perfuming of products, are imported from France and India. Packaging materials, crucial for the presentation and protection of the products, predominantly come from the USA and Mexico.

This diversification of supply chains enables Procter & Gamble to optimize costs and ensure supply security.

Market share in the consumer goods industry: Approximately 14% (estimated for 2025)
Research & development expenses: $2 billion (2024)
Brand portfolio: Over 65 leading brands

Procter & Gamble (P&G) has a significant competitive advantage that is composed of several factors. Firstly, the company has a strongly diversified brand portfolio with over 65 leading brands, including well-known names like Pampers, Tide, and Gillette. These brands are established in many households worldwide and enjoy high consumer trust.

Secondly, P&G continuously invests in research and development, with expenses of around $2 billion in 2024. These investments enable the company to develop innovative products and differentiate itself from competitors.

Furthermore, P&G benefits from its global presence and a wide distribution network, allowing the company to efficiently operate in various markets and leverage economies of scale. These factors contribute to P&G having a sustainable competitive advantage in the consumer goods industry.

Institutional investor share: approx. 65% (estimated for 2025 based on historical data)

Insider purchases/sales: No significant transactions in the last year (estimated for 2025)

The institutional investor share at The Procter & Gamble Company traditionally stands at around two-thirds of the total shares. This high participation of institutional investors reflects confidence in the company's stability and growth potential.

In recent years, there have been no significant insider transactions, indicating that the management has confidence in the current corporate strategy and future development. Such transactions are often seen as an indicator of management's assessment of the company's valuation and future prospects.

Market share of Procter & Gamble: 14% (estimated for 2025)

Main competitors and their market shares:

1. Unilever: 12%
2. Colgate-Palmolive: 8%
3. Johnson & Johnson: 7%
4. Kimberly-Clark: 6%
5. L'Oréal: 5%
6. Reckitt Benckiser: 4%
7. Henkel: 3%
8. Beiersdorf: 2%
9. Clorox: 2%
10. Church & Dwight: 1%

Procter & Gamble (P&G) has a significant moat, characterized by its strong brand recognition, extensive product range, and global presence. The ability to continuously invest in research and development allows P&G to bring innovative products to the market and differentiate itself from the competition.

Compared to its competitors, P&G benefits from a diversified portfolio and a robust supply chain, enabling the company to efficiently respond to market changes. Unilever and Colgate-Palmolive are also strong competitors with their own advantages, such as a strong presence in emerging markets and a wide variety of products. Nevertheless, due to its size and market leadership in many categories, P&G remains a dominant player with a broader moat.

Revenue Growth: 6% (2024) Profit Growth: 8% (2024) Dividend Yield: 2.5% (2024)

Procter & Gamble recorded a revenue growth of 6% in 2024, attributed to strong demand in multiple product categories. Profit growth was at 8%, indicating efficiency improvements and cost-cutting measures.

The dividend yield of 2.5% is attractive to investors seeking stable returns. P&G has a long history of dividend increases, pointing to solid financial health and strong cash flow generation.

Additionally, the company has invested in innovations and market expansions that could support future growth. The strong brand presence and diversified product portfolio offer some stability in economically uncertain times.

Overall, P&G could be a good investment for investors looking for long-term stability and moderate growth opportunities.

Dividend yield: 2.5% (estimated for 2025)
Dividend growth: 3% annually (average over the last 5 years)
Payout ratio: 60% (estimated for 2025)

The Procter & Gamble Company is known for its reliable dividend policy. The company has a long history of dividend payments and is considered one of the so-called "Dividend Aristocrats" as it has continuously increased its dividend for over 25 years.

The estimated dividend yield of 2.5% for 2025 and the consistent dividend growth of an average of 3% annually show that P&G follows a stable and reliable dividend policy. The payout ratio of about 60% indicates that the company reinvests a healthy portion of its profits while also offering shareholders an attractive return.

Together, these factors make P&G's dividend a reliable source of income for investors.