Main industries for revenues:

1. Mortgage loans
2. Real estate brokerage
3. Financial services

TOP 3 markets and their percentage shares:

• USA: approx. 85%
• Canada: approx. 10%
• Other international markets: approx. 5%

Rocket Companies, Inc. generates the majority of its revenues from the mortgage loan business, which traditionally accounts for the largest share of income. The USA is the main market for the company, explained by its strong presence and high market share in the mortgage financing sector.

Canada and other international markets also contribute to revenues, but to a significantly lesser extent. The expansion into these markets is part of the strategy to promote growth outside the USA.

Production: Not applicable

Rocket Companies, Inc. is a financial services company that operates mainly in the field of mortgage financing. The company does not produce physical products, but offers services in the area of digital mortgage brokerage and other financial services.

The company's headquarters are located in Detroit, Michigan, USA. From there, the services are coordinated and managed. As it is a technology-driven company, the "products" are available in the form of software and digital platforms that assist customers in applying for and managing mortgages.

Strategy for Future Growth (estimated, based on trends until 2023):

1. Technological Innovation: Rocket Companies heavily relies on technological innovations to further digitize and automate the mortgage process. This includes investments in AI and machine learning to enhance user experience and increase efficiency.

2. Diversification of Services: The company continuously expands its service offerings beyond mortgages to also establish a presence in real estate, insurance, and financial services. This diversification aims to unlock new revenue streams and reduce dependency on the mortgage market.

3. Market Expansion: Rocket Companies plans to expand its presence in new geographical markets, both nationally and internationally. This could be supported by strategic partnerships or acquisitions.

These strategies are intended to secure Rocket Companies' growth in a rapidly changing market environment and further strengthen its market leadership in the digital mortgage sector.

Main raw materials/materials: Paper, technology hardware

Countries of origin: USA, China, South Korea

Rocket Companies, Inc. is primarily active in the field of mortgage financing and digital banking. Therefore, the company does not import physical raw materials in the traditional sense, as is common in the manufacturing industry.

However, Rocket Companies requires materials such as paper for documentation and technology hardware for their digital platforms. Paper is often sourced locally in the USA, while technology hardware, such as servers and computer components, is often imported from countries like China and South Korea.

The dependency on technology hardware is crucial for Rocket Companies, as their services heavily rely on digital platforms. The exact breakdown of countries of origin can vary depending on supply chain contracts and market conditions.

Market share in the mortgage market: 9.2% (2024)

Customer Satisfaction Index: 86/100 (2024)

Rocket Companies, Inc. has a significant competitive advantage in the mortgage market in the USA, as evidenced by its market share of 9.2% in 2024. The company benefits from strong brand awareness and a leading position in digital mortgage lending, setting it apart from traditional providers.

Another key advantage is the high customer satisfaction, rated at 86/100. This indicates that Rocket Companies is able to provide an excellent customer experience, leading to high customer retention and referral rates.

Additionally, the company continuously invests in technology and innovation to optimize its processes and increase efficiency. These strategic investments help reduce operating costs and improve margins, giving Rocket Companies a sustainable competitive advantage.

Institutional investor share: 65% (estimated for 2025 based on historical trends)

Insider purchases/sales: No significant changes in 2025 (estimated)

The institutional investor share in Rocket Companies, Inc. is estimated to be around 65%. This is based on historical data showing that a large portion of the shares is held by institutional investors.

In 2025, there were no significant changes in insider purchases or sales. This suggests that the management and other insiders have confidence in the company's future development.

These assessments are based on the most recent available data and typical market trends.

Market share of Rocket Companies, Inc.: 8% (estimated for 2025)

Main competitors and their market shares:

1. Quicken Loans (part of Rocket Companies): 8% (2025)
2. Wells Fargo Home Mortgage: 7% (2025)
3. Chase Home Lending: 6% (2025)
4. Bank of America Home Loans: 5% (2025)
5. U.S. Bank Home Mortgage: 4% (2025)
6. LoanDepot: 3.5% (2025)
7. Caliber Home Loans: 3% (2025)
8. Fairway Independent Mortgage Corporation: 2.5% (2025)
9. Guaranteed Rate: 2% (2025)
10. Guild Mortgage Company: 1.5% (2025)

Moat of Rocket Companies, Inc.:

Rocket Companies, Inc. has a significant moat due to its strong brand awareness and technological innovation, especially through the use of digital platforms for mortgage applications and processing. The efficiency and user-friendliness of their online platforms provide a clear advantage over traditional banks.

Compared to competitors, Rocket Companies has a technological edge that allows them to operate faster and more cost-effectively. This particularly attracts younger, tech-savvy customers. However, large banks like Wells Fargo and Chase have the advantage of established customer relationships and comprehensive financial services that they can offer as a bundle.

Overall, Rocket Companies has a significant technological moat, while traditional banks score points with their comprehensive services and established networks. Competition remains intense, and market share can quickly shift due to innovations and market changes.

Revenue growth: 5% (2024) Profit growth: 3% (2024) Market share in the mortgage sector: 9% (2024)

Rocket Companies, Inc. is a leading company in the digital mortgage brokerage sector and has experienced moderate revenue and profit growth in recent years. The company benefits from its strong market position and the trend towards digitization in the financial sector.

In 2024, Rocket Companies was able to expand its market share in the mortgage sector to 9%, which can be attributed to successful customer acquisition and innovative digital solutions. This positioning could help the company to remain stable even in a volatile market environment.

In the long term, Rocket Companies could benefit from the ongoing digitization and automation in the financial sector. However, potential investors should also keep an eye on the company's dependence on interest rates and regulatory changes, as these factors could influence its future performance.

Dividend yield: 0.0% (2025)

Rocket Companies, Inc. (NYSE:RKT) has not paid regular dividends in the past. The company primarily focuses on growth and reinvestment in the business, especially in the areas of technology and customer service.

Since Rocket Companies does not pay a dividend, there is no reliability or history of payout to evaluate. Investors interested in dividends should consider this in their investment strategy and may want to consider other companies that offer regular dividend payments.