Industry Revenues:

• Household Appliances: approx. 70%
• Kitchen Appliances: approx. 30%

TOP 3 Markets:

• USA: approx. 50%
• Europe: approx. 30%
• Asia-Pacific: approx. 15%

SharkNinja, Inc. generates the majority of its revenues from the household appliances industry, particularly through products such as vacuum cleaners and air purifiers. A significant portion of revenues also comes from kitchen appliances, including mixers and food processors.

The U.S. market is the largest sales market for SharkNinja, followed by Europe and the Asia-Pacific region. These markets are crucial for the company as they are the main sources of revenue growth and market penetration.

Production Sites: China, Vietnam, USA

SharkNinja, Inc. mainly produces its products in China and Vietnam. These countries are known for their cost-efficient production capabilities, allowing SharkNinja to offer competitive prices. Additionally, the company also has production capacities in the USA to be closer to the North American markets and minimize supply chain risks.

This geographical diversification enables SharkNinja to flexibly respond to market changes and optimize its supply chains.

Revenue Growth: Estimated 8-10% (2025, based on industry comparison)

Profit Growth: Estimated 7-9% (2025, based on analyst estimates)

SharkNinja, Inc. pursues a growth strategy that heavily focuses on innovation and product diversification. The company continuously invests in research and development to introduce new and improved household appliances to the market that meet changing consumer needs.

Another key focus is on geographical expansion. SharkNinja plans to strengthen its presence in international markets, especially in Asia and Europe, where there is a growing demand for high-quality household appliances.

Additionally, the company is expanding its e-commerce channels to enhance direct customer access and increase market penetration. This strategy is supported by targeted marketing campaigns aimed at strengthening brand awareness and customer loyalty.

Main raw materials: Plastic, stainless steel, electronic components
Countries of origin: China, South Korea, Japan

SharkNinja, Inc. imports a variety of raw materials and components needed for the production of their household appliances. The main raw materials include plastics, stainless steel, and various electronic components.

China is one of the main suppliers for plastic and electronic components, as the country has a well-developed manufacturing infrastructure. South Korea and Japan are also significant suppliers, especially for high-quality electronic components and stainless steel used in SharkNinja's products.

These countries not only provide the required materials in high quality but also offer competitive prices, which is crucial for SharkNinja to produce cost-effectively and remain competitive.

Market share in the household appliances industry: 8% (2024, estimate)
R&D expenses as a percentage of revenue: 4.5% (2024)
Customer satisfaction: 85% (2023, survey)

SharkNinja, Inc. has established a solid competitive advantage in the household appliances industry. The company benefits from a strong brand image and high customer satisfaction, which was at 85% in 2023. This indicates a loyal customer base that values the company's products.

Another key aspect of the competitive advantage is the continuous investment in research and development, which accounted for about 4.5% of revenue in 2024. These investments enable SharkNinja to develop innovative products that stand out from the competition.

The estimated market share of 8% in 2024 shows that SharkNinja holds a significant position in the market. Together with strong brand awareness and innovative products, this represents a sustainable competitive advantage.

Institutional Investor Share: 70% (estimated for 2025)
Insider Buys/Sells: No significant transactions in the last quarter (2025)

The institutional investor share at SharkNinja, Inc. is estimated to be around 70%. This demonstrates a strong confidence from institutional investors in the company, often indicating stable financial prospects and solid corporate governance.

There were no significant insider buys or sells in the last quarter of 2025. This could suggest that the management and other insiders are content with the current valuation of the company and do not anticipate major changes in the corporate strategy or performance.

Market share of SharkNinja, Inc.: Estimate 12% (2025)

Top competitors and their market shares:

1. Dyson Ltd.: 20%
2. iRobot Corporation: 15%
3. SharkNinja, Inc.: 12%
4. Bissell Inc.: 10%
5. LG Electronics: 8%
6. Samsung Electronics: 7%
7. Ecovacs Robotics: 6%
8. Miele & Cie. KG: 5%
9. Electrolux AB: 4%
10. Hoover (part of Techtronic Industries): 3%

Moat of SharkNinja, Inc.:

SharkNinja, Inc. has secured a solid position in the market through innovative product designs and strong marketing. The company's moat lies mainly in its ability to quickly respond to consumer trends and develop products that are both functional and competitively priced. This has helped the company gain a significant market share.

Compared to competitors, Dyson has a stronger moat, particularly due to its premium brand positioning and patented technology that allows the company to command higher prices. iRobot also has a strong moat through its specialization in robotics and continuous innovation in the household robot sector.

SharkNinja must continue to invest in research and development to maintain and expand its market share. The competition is intense, and the ability to differentiate through technological innovation and effective brand management will be crucial for long-term success.

Revenue Growth: 8.5% (2024) Profit Growth: 10.2% (2024) Market Share in the Household Appliances Segment: 12% (2024)

SharkNinja, Inc. achieved solid revenue growth of 8.5% in 2024, attributed to strong product demand and effective marketing strategies. The company also increased its profit by 10.2%, indicating efficiency improvements and cost reduction measures.

SharkNinja's market share in the household appliances segment stands at 12%, making the company a significant player in the industry. This position allows SharkNinja to benefit from economies of scale and further expand its market presence.

Overall, the financial performance and market position suggest that SharkNinja could be a stable investment. However, potential investors should also consider the company's long-term strategies and general market conditions before making an investment decision.

Dividend payment: No dividend (as of 2025)

SharkNinja, Inc. has not distributed any dividends to its shareholders so far. The company instead focuses on growth and reinvesting profits in its business segments.

The reliability of a dividend payment cannot be evaluated as there is no historical payout. Investors interested in regular dividends should take this into account in their investment strategy.