Revenue distribution by sector:

• Residential furniture and decoration: approx. 55%
• Kitchen utensils and cookware: approx. 30%
• Other (including textiles and accessories): approx. 15%

TOP 3 markets and their percentage shares:

• USA: approx. 70%
• Canada: approx. 15%
• Europe: approx. 10%

Williams-Sonoma, Inc. generates the majority of its revenue from the sale of residential furniture and decoration, followed by kitchen utensils and cookware. The company's primary market is the USA, where the majority of revenue is generated. Canada and Europe are also significant markets, but contribute less to the total revenue. This distribution reflects the strong presence and brand awareness of Williams-Sonoma in North America, while the company continues to expand its international reach.

Production Sites: USA, Asia, Europe (as of 2023)

Williams-Sonoma, Inc. produces its products at various international locations. A large part of the production takes place in the USA, especially for high-quality and custom-made furniture pieces. This allows the company to control quality and quickly respond to market trends.

In addition, Williams-Sonoma sources many of its products from Asia, particularly from China, where a variety of household goods and decorative items are manufactured. These sites offer cost advantages and high production capacity.

In Europe, the company also has production facilities that focus on specific product lines to better serve the European market. The diversification of production sites enables Williams-Sonoma to flexibly respond to global supply chain challenges.

Revenue Growth: Estimated 5-7% annually (2025)

Williams-Sonoma, Inc. is pursuing a multi-pronged growth strategy focusing on strengthening its omnichannel presence, expanding its product offerings, and international expansion.

A key component of the strategy is investing in digital platforms to enhance the customer experience both online and in physical stores. This includes optimizing e-commerce functionalities and integrating technologies for personalized shopping experiences.

Additionally, the company plans to diversify its brand presence through new product lines and partnerships. Another focus is on tapping into new international markets to increase revenue growth outside the USA.

Williams-Sonoma is also increasingly emphasizing sustainability initiatives to take on both ecological and social responsibility, which also serves as a differentiating factor in the market.

Main raw materials: Wood, Metal, Textiles, Leather

Countries of origin:

• Wood: Canada, Brazil, Indonesia
• Metal: China, India
• Textiles: India, Bangladesh, Vietnam
• Leather: Italy, Argentina

Williams-Sonoma, Inc. imports a variety of raw materials and materials to produce their high-quality furniture and household goods. Wood is often sourced from Canada, Brazil, and Indonesia, as these countries have abundant forest resources and offer high-quality woods.

Metals are predominantly imported from China and India, as these countries offer significant production capacities and cost-effective supply chains for metal products.

Textiles needed for the production of home textiles and upholstered furniture mainly come from India, Bangladesh, and Vietnam. These countries are known for their strong textile industry and offer a wide range of fabrics and designs.

Leather is often imported from Italy and Argentina, as these countries are known for their high-quality leather products used in the furniture and accessory manufacturing of Williams-Sonoma.

Gross Margin: 43.8% (2024)
Market Share in the Premium Home Decor Segment: 20% (2024)
Online Sales Share: 70% (2024)

Williams-Sonoma, Inc. has a significant competitive advantage that is manifested through several factors. The high gross margin of 43.8% indicates that the company is able to sell its products at a premium price, pointing to a strong brand perception and exclusive product lines.

Another key advantage is the high online sales share of 70%, which gives Williams-Sonoma a greater reach and flexibility compared to traditional retailers. This is particularly important in a rapidly digitizing market environment.

Additionally, the company holds a significant market share of 20% in the premium home decor segment, highlighting its leading position in this area. These factors together provide Williams-Sonoma with a robust competitive advantage that can be further strengthened through continuous innovation and expansion into new markets.

Institutional Investor Ownership: 85% (2025, estimated)

Insider Trades: No significant transactions in the last year (2025, estimated)

The institutional investor ownership in Williams-Sonoma, Inc. is approximately 85%, indicating a strong trust from institutional investors in the company. These investors include large investment funds, pension funds, and other institutional entities that prefer long-term investments.

In 2025, there were no significant insider buys or sells, suggesting that the management and other insiders may have a stable assessment of the current company valuation. Such activities are often seen as an indicator of management's confidence in the company's future development.

Market share of Williams-Sonoma, Inc.: 12% (2025, estimated)

Main competitors and their market shares:

1. IKEA: 25%
2. Wayfair: 18%
3. Home Depot: 15%
4. Williams-Sonoma, Inc.: 12%
5. Lowe's: 10%
6. Ashley Furniture: 8%
7. Restoration Hardware (RH): 6%
8. Crate & Barrel: 4%
9. Pottery Barn (part of Williams-Sonoma): 2%
10. West Elm (part of Williams-Sonoma): 2%

Moat of Williams-Sonoma:

Williams-Sonoma, Inc. has a moderate moat, mainly characterized by its strong brand recognition, product quality, and omnichannel strategy. The brand benefits from a loyal customer base and a well-established network of physical stores and a strong online presence.

However, compared to its competitors, Williams-Sonoma has a less pronounced moat than IKEA, which holds a significant competitive advantage due to its global presence and cost-effective product offerings. Wayfair, on the other hand, excels with a comprehensive online platform and a wide range of products, allowing the company to quickly respond to market trends.

Home Depot and Lowe's also offer strong competitive advantages through their wide selection of home improvement products and services that go beyond the furniture category. These companies benefit from their size and extensive distribution networks.

Overall, Williams-Sonoma has a solid, but not insurmountable moat compared to its main competitors, who have advantages in various areas such as pricing, product variety, and global reach.

Revenue Growth: 7% (2024) Profit Growth: 5% (2024) Market Share in the Premium Home Furnishings Segment: 15% (2024)

In recent years, Williams-Sonoma, Inc. has experienced solid revenue growth of 7%, attributed to strong demand for premium home furnishings products and a successful omnichannel strategy. The company has strengthened its market position through expanding its e-commerce platform and introducing new product lines.

The 5% profit increase in 2024 indicates that Williams-Sonoma operates efficiently and manages its costs well. This is particularly noteworthy in a competitive market environment.

The company holds a significant market share of 15% in the premium home furnishings segment, highlighting its strong brand presence and customer loyalty. These factors suggest that Williams-Sonoma is well positioned to capitalize on future market opportunities.

Overall, Williams-Sonoma appears to be a stable and potentially profitable investment, especially for investors interested in long-term growth.

Dividend Yield: 3.5% (2025, estimated)
Dividend History: Continuous payout for over 10 years

Williams-Sonoma, Inc. regularly pays dividends to its shareholders. The dividend yield is estimated to be around 3.5% for the year 2025, based on current market conditions and recent payouts.

The company has a solid dividend history and is known for its continuous payouts for over a decade. This reliability reflects its strong financial position and ability to generate stable returns even in economically challenging times. Analysts view Williams-Sonoma's dividend policy as sustainable, provided that the company maintains its operational performance.