Celsius Holdings stock analysis 2026 | Price, valuation & outlook

Celsius Holdings

NasdaqCM:CELH

$ 43,86

$-0,42 (-0,95%)

43,86 $

$-0,42 (-0,95%)

Real-time: 12/11/2025 13:33

Celsius Holdings Stock Value

Analysts currently rate NasdaqCM:CELH as Outperform.

Outperform

Celsius Holdings Company Info

EPS Growth 5Y

135,22%

Market Cap

$11,42 B

Long-Term Debt

$0,01 B

Short Interest

2,25%

Annual earnings

03/04/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2004

Industry

Consumer Staples

Country

United States

ISIN Number

US15118V2079

Website

http://celsiusholdingsinc.com

Analyst Price Target

$68,00

53.57%

Last Update: 12/11/2025

Analysts: 21

Highest Price Target $80,00

Average Price Target $68,00

Lowest Price Target $38,00

In the last five quarters, Celsius Holdings’s Price Target has fallen from $67,90 to $48,53 - a -28,53% decrease. Eight analysts predict that Celsius Holdings’s share price will increase in the coming year, reaching $68,00. This would represent an increase of 53,57%.

Top growth stocks in the consumer staples sector (5Y.)

What does Celsius Holdings do?

Celsius Holdings, Inc. (Celsius), a functional energy drink company, operates in the United States (U.S.) and internationally. The company engages in the development, processing, marketing, sale, manufacturing, and distribution of functional energy drinks and other products, to a broad range of consumers, including fitness enthusiasts. The company provides differentiated products with innovative formulas, many of which are clinically proven and are meant to positively impact the lives of its co...

Celsius Holdings, Inc. (Celsius), a functional energy drink company, operates in the United States (U.S.) and internationally.

The company engages in the development, processing, marketing, sale, manufacturing, and distribution of functional energy drinks and other products, to a broad range of consumers, including fitness enthusiasts. The company provides differentiated products with innovative formulas, many of which are clinically proven and are meant to positively impact the lives of its consumers.

The company’s flagship asset, CELSIUS, is marketed as a premium lifestyle and energy drink formulated to power active lifestyles. This product line comes in two versions, a 12-ounce ready-to-drink form and an on-the-go powder form. The company also offers the CELSIUS Essentials line, available in 16-ounce cans, and a Hydration line of zero-sugar powders that are infused with electrolytes, and are available in a variety of fruit-forward flavors.

As of December 31, 2024, the company had invested in research and development from the start, to utilize its proprietary MetaPlus formulation in its portfolio. The company’s proprietary blend contains ginger (extract from the root), guarana seed, green tea extract (EGCG), chromium, and vitamins.

During 2024, the company established an international hub in Dublin, Ireland, through which it manages its global supply chain, marketing operations, and its intellectual property.

During 2024, the company also continued to develop its U.S. Pepsi relationship, and expanded its international presence through, among others, the following arrangements:

The company announced Pepsi as a distributor in Canada;

The company entered into an incentive program with Pepsi, which is intended to better align its businesses, as it looks to grow and expand its product portfolio across the U.S.; and

The company entered into several strategic agreements with entities within the Suntory Group, including: an agreement with Lucozade Ribena Suntory Limited, which serves as its exclusive sales and distribution partner in the United Kingdom and the Republic of Ireland; a definitive manufacturing, sales, and distribution agreement with Frucor Suntory to enter into the Australia and New Zealand markets; and definitive sales and distribution agreements with Orangina Schweppes France to expand into France, and Schweppes Suntory Benelux SA to expand into Belgium, Netherlands, and Luxembourg.

On November 1, 2024, the company acquired Big Beverages. On February 20, 2025, the company announced that it had entered into a membership interest purchase agreement to acquire Alani Nu.

Products

The company seeks to combine nutritional science with mainstream beverages. The company’s innovative approach involves the use of its proprietary MetaPlus formulation. This aligns with the company’s aim to offer everyday refreshments by minimizing artificial additives. Unlike many traditional energy drinks or sodas, CELSIUS products are free from aspartame and high fructose corn syrup, and are very low in sodium.

The company’s product formulations include beneficial ingredients, such as green tea extract (EGCG), ginger (extract from the root), calcium, chromium, B vitamins, and vitamin C. The company uses sucralose, a sugar-derived sweetener, found in Splenda, to sweeten its products, making them low-calorie and an option suitable for consumers monitoring their sugar consumption.

The company introduced its first CELSIUS functional energy drinks to the marketplace in 2005.

The company offers four product lines:

CELSIUS Originals and Vibe: The company’s initial 12-fluid ounce product line, offered in various flavors and carbonated and non-carbonated forms. The company tailors these beverages to meet a variety of consumer tastes and preferences.

CELSIUS ESSENTIALS: Introduced in 2023, this 16-fluid ounce line is formulated with aminos.

CELSIUS On-the-Go Powder: This line features the same ingredients contained in the company’s functional energy drinks in a convenient powder form.

CELSIUS Hydration: Introduced in 2025, this is a line of zero-sugar hydration powders infused with electrolytes in a variety of fruit-forward flavors.

CELSIUS ready-to-drink products are packaged in a distinctive can that uses vivid colors and abstract patterns to create a strong on-shelf impact. The cans are sold in various packaging units, and are designed to provide a clean, crisp, and more modern look than the company’s competitors' products. In addition to being sugar-free, its ready-to-drink product line and powders are non-GMO, kosher, vegan, and soy and gluten-free.

Distribution

Pepsi Distribution Agreement

On August 1, 2022, the company entered into a distribution agreement with Pepsi (the ‘Distribution Agreement’) relating to the sale and distribution of certain of the company’s beverage products in existing channels and distribution methods in the U.S., excluding certain existing customer accounts, sales channels, Puerto Rico, and the U.S. Virgin Islands. Under the Distribution Agreement, the company granted Pepsi the right to sell and distribute its existing beverage products in existing channels and distribution methods, as well as the right to sell and distribute future beverage products that are added from time to time as licensed products under the Distribution Agreement in defined territories. The Distribution Agreement is a master service agreement and can be canceled without cause by either party in the 19th year of the term (i.e., 2041), the 29th year of the term (i.e., 2051), and in each 10th year thereafter (i.e., 2061, 2071, etc.) by providing twelve months’ written notice on August 1st of the year preceding the year of termination.

Domestic

In the U.S. and Canada, the company markets and sells CELSIUS products across a diverse range of retail channels, including supermarkets, convenience stores, drugstores, nutritional stores, food service providers, and mass merchants. The company’s products are widely available in major retail segments, including conventional grocery, natural food stores, convenience stores, fitness centers, mass market retailers, vitamin specialty stores, and e-commerce platforms.

Domestically, the company distributes its products through a combination of direct-store delivery (‘DSD’) networks, independent distributors, and direct sales to retailers. Additionally, the company’s products are available online through leading e-commerce platforms, including Amazon, Instacart, and Walmart.com, ensuring broad accessibility for consumers.

International

The company’s 2024 international growth initiatives made significant strides in expanding CELSIUS energy drinks' presence in key global markets. The company distributes its products in various foreign regions through regional and country-specific distribution partners, leveraging local market expertise to optimize distribution and brand visibility. With partnerships spanning Canada, Europe, and the Asia-Pacific region, the company has strategically positioned the brand to meet growing global demand. Notably, sales commenced in France, New Zealand, and Australia in the fourth quarter of 2024, complementing its earlier launches in the United Kingdom and Ireland during the second half of 2024.

Customers

The company’s customer base primarily consists of distributors, e-commerce retailers, and various brick-and-mortar outlets, such as grocery and convenience stores, club stores, and health-focused locations, such as gyms and nutrition stores.

In 2024, sales to Pepsi constituted 54.7% of the company’s total net revenue, and receivables from Pepsi represented 62.2% of its total receivables as of December 31, 2024.

Sales and Marketing

In the company’s sales and marketing approach, the company prioritizes differentiation, ensuring its brands and products stand out visually and distinctively from other beverages on the shelves of retailers. The company continuously reviews and refreshes its products and packaging to maintain uniqueness and appeal. In addition to maximizing product visibility in stores, the company focuses on developing brand awareness through targeted marketing initiatives, such as sporting events, print, radio, and television advertising, alongside direct sponsorships and endorsements to promote its brands. Additionally, the company’s branded vehicles are deployed at events for product sampling and enhancing consumer engagement.

Virtually all of the company’s sales are derived from its functional beverage products, including its CELSIUS Originals and CELSIUS Vibe, CELSIUS ESSENTIALS, CELSIUS On-the-Go product lines.

Seasonality

As is common in the functional energy drink industry, product sales tend to be seasonal, with the highest volumes typically occurring during the second and third calendar quarters (year ended December 31, 2024), aligning with the warmer months in its key markets.

Competition

The company’s direct competitors in the functional energy drink sector include, but are not limited to, Monster Beverage Corporation, Red Bull GmbH, The Coca-Cola Company, Pepsi, Keurig Dr Pepper Inc., Nestlé S.A., BlueTriton Brands, Starbucks Corporation, Congo Brands, and Molson Coors.

Intellectual Property Rights

The company has registered the CELSIUS and MetaPlus trademarks, among others, with the U.S. Patent and Trademark Office, as well as a number of trademarks in other countries where its products are distributed and sold.

To protect the proprietary nature of the company’s MetaPlus formulation and product formulas, the company employs measures, such as confidentiality agreements with its contract packers and ingredient suppliers.

Government Regulation

The production, distribution, and sale of the company’s products in the U.S. are subject to numerous federal, state, and local statutes and regulations, including, without limitation, the Federal Food, Drug, and Cosmetic Act, the Federal Trade Commission Act, and the Occupational Safety and Health Act. Additionally, various environmental statutes and regulations apply to the production, transportation, sale, safety, advertising, labeling, packaging, and ingredients of its products. This includes adhering to data privacy and personal data protection laws and regulations, such as the California Consumer Privacy Act of 2018, in applicable jurisdictions.

The company is also subject to various state laws, including California's Proposition 65, which requires that a specific warning appears on any product that contains a component listed by California as having been found to cause cancer or birth defects.

Suppliers

Pepsi is the company’s primary distribution supplier for its products in the U.S., and the exclusive distributor of its products in select territories in Canada.

Research and Development

The company incurred expenses for research and development of approximately $1.0 million for the year ended December 31, 2024.

History

The company was founded in 2004. The company was incorporated in the state of Nevada in 2005. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in 2007.

Celsius Holdings Questions and Answers

Which sectors generate sales and which are the top 3 markets?

Revenue distribution by industry: Beverage industry: 100% (Celsius Holdings is primarily active in the functional beverages sector) TOP 3 markets and their percentage shares: USA: 70% Europe: 15% Asia: 10% Celsius Holdings, Inc. generates its revenues mainly in the beverage industry, with a focu...

At which locations are the company’s products manufactured?

Production Sites: United States, Europe Celsius Holdings, Inc. mainly produces its beverages in the United States. The company has production partnerships with various bottling plants to efficiently meet demand. In addition, Celsius has expanded its production capacities in Europe to better serve th...

What strategy does Celsius Holdings pursue for future growth?

Revenue Growth: 20% (estimated for 2025 based on historical data and market trends) Market Expansion: Penetration of new international markets, especially in Europe and Asia. Product Innovation: Introduction of new flavors and product lines in the healthy energy drinks sector. Celsius Holdings, Inc....

Which raw materials are imported and from which countries?

Main raw materials: Caffeine, Guarana, Green Tea Extract, Vitamins Import countries: Brazil, China, India Celsius Holdings, Inc. uses a variety of natural ingredients in its beverages. The main raw materials include caffeine, guarana, green tea extract, and various vitamins. Brazil is a significant...

How strong is the company’s competitive advantage?

Market share in the energy drinks industry: 7.5% (2024) Revenue growth: 20% (2024) Gross margin: 40% (2024) Celsius Holdings, Inc. has established itself as a strong player in the energy drinks market in recent years. With a market share of 7.5% in 2024, the company demonstrates an impressive presen...

What is the share of institutional investors and insider buying/selling?

Institutional Investor Share: 65% (2025, estimated) Insider Buys/Sells: No significant insider buys, but sells worth $10 million (2025, estimated) The institutional investor share in Celsius Holdings, Inc. is approximately 65%, indicating a strong trust from institutional investors in the company. T...

What percentage market share does Celsius Holdings have?

Market share of Celsius Holdings, Inc.: 8% (2025, estimated) Top 5 competitors by market share: PepsiCo, Inc.: 25% The Coca-Cola Company: 22% Monster Beverage Corporation: 15% Red Bull GmbH: 12% Celsius Holdings, Inc.: 8% Moat of Celsius Holdings, Inc.: Celsius Holdings, Inc. has built a certain m...

Is Celsius Holdings stock currently a good investment?

Revenue Growth: 25% (2024) Market Share in the Energy Drink Segment: 5% (2024) Research and Development Investments: 10 million USD (2024) Celsius Holdings, Inc. achieved an impressive revenue growth of 25% in 2024, attributed to a strong brand presence and an expanded product range. The company has...

Does Celsius Holdings pay a dividend – and how reliable is the payout?

Dividend: None (as of 2023) Celsius Holdings, Inc. currently does not pay a dividend. The company has focused on growth and expansion in recent years, particularly by increasing its market presence and expanding its product portfolio. The decision not to pay a dividend allows Celsius to reinvest cap...

Celsius Holdings Stock Value

Celsius Holdings Company Info

Analyst Price Target

Top growth stocks in the consumer staples sector (5Y.)

What does Celsius Holdings do?

Celsius Holdings Questions and Answers

Offer & Services

Service & Collaboration

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