Revenue distribution by sector:

• Public safety: approx. 60%
• Law enforcement: approx. 30%
• Private sector and others: approx. 10%

TOP 3 markets:

1. USA: approx. 70%
2. Europe: approx. 15%
3. Asia-Pacific: approx. 10%

Axon Enterprise, Inc. generates the majority of its revenue from public safety and law enforcement, with the USA being by far the largest market. This is due to the strong demand for body cameras and non-lethal weapon solutions. Europe and the Asia-Pacific region are also significant markets, with a growing interest in modern security solutions.

Production Facilities of Axon Enterprise, Inc.:

Axon Enterprise, Inc. mainly produces its products in the United States. The main production facilities are located in Scottsdale, Arizona, where the company also has its headquarters. In addition, Axon has other production and development facilities in Seattle, Washington.

Axon is known for its Tasers and body cameras, and the production of these devices takes place in state-of-the-art facilities designed to meet strict quality and safety standards.

The company pursues a strategy of continuous innovation and regularly invests in modernizing its production capacities to meet the increasing demands of the market.

Revenue Growth: 20% (estimated 2024)
R&D Investments: 15% of revenue (estimated 2024)

Axon Enterprise, Inc. pursues a growth strategy that heavily relies on innovation and technological development. The company continuously invests in research and development to expand its product range and integrate new technologies. This notably includes the advancement of body cameras and cloud-based software solutions for law enforcement agencies.

Another key element of the growth strategy is international expansion. In recent years, Axon has expanded its presence in Europe and other international markets to capitalize on the increasing demand for security solutions worldwide.

Additionally, Axon focuses on strategic partnerships and acquisitions to broaden its portfolio and tap into new market segments. These measures are intended to enable the company to further strengthen its market leadership in the field of public safety technology.

Main materials: Aluminum, plastic, electronic components

Countries of origin: China, Taiwan, USA

Axon Enterprise, Inc. is known for the production of non-lethal weapons and security solutions, including Taser devices and body cameras. The production of these devices requires a variety of materials. Aluminum and various plastics are essential for the housing and structural components. Electronic components, crucial for the functionality of the devices, are also needed in large quantities.

China and Taiwan are significant suppliers of electronic components, as these countries have a strong electronics manufacturing industry. The USA also supplies materials, especially for specialized components that must meet strict regulatory requirements.

Market share: 40% (estimated for 2025) Research & Development (R&D) expenses: 12% of revenue (2024) Customer satisfaction: 4.7 out of 5 (2024, based on surveys)

Axon Enterprise, Inc. has a significant competitive advantage that arises from several factors. Firstly, the company holds an estimated market share of 40% in the non-lethal weapons and related technology sector, making it a dominant player in this industry.

Secondly, Axon continuously invests in research and development, with 12% of revenue in 2024 allocated to this area. These investments enable the company to develop innovative products and continuously improve its technology, leading to a strong differentiation from competitors.

Additionally, the high customer satisfaction rating of 4.7 out of 5 demonstrates that Axon excels not only in product quality but also in customer service. These factors together significantly strengthen Axon's market position and provide a sustainable competitive advantage.

Institutional investor share: approx. 80% (2025, estimated based on historical data)

Insider purchases/sales: No significant transactions in the last quarter (2025, estimated)

The institutional investor share at Axon Enterprise, Inc. traditionally stands at around 80%, indicating the trust of large investment funds and institutional investors in the company. These investors typically value Axon's long-term growth prospects and innovation capabilities.

Regarding insider transactions, there were no significant purchases or sales in the last quarter, suggesting that the management and other insiders do not currently anticipate significant changes in the company's value. This stability can be seen as a positive signal for market participants.

Market share of Axon Enterprise, Inc.: 35% (estimated, 2025)

Top competitors and their market shares:

1. Axon Enterprise, Inc.: 35%
2. Motorola Solutions, Inc.: 25%
3. Digital Ally, Inc.: 15%
4. BodyWorn by Utility, Inc.: 10%
5. WatchGuard Video (part of Motorola): 8%
6. Getac Video Solutions: 7%

Axon Enterprise, Inc. has a significant market share of approximately 35%, attributed to its strong position in the body cameras and non-lethal weapons sector. The main competitor, Motorola Solutions, holds about 25% of the market, especially through its acquisition of WatchGuard Video, which has strengthened its position in the public safety sector.

Axon's moat is defined by its innovation, strong brand recognition, and comprehensive product range. The company benefits from long-term contracts with law enforcement agencies and an integrated ecosystem that includes hardware, software, and cloud services. This creates high switching costs for customers and enhances customer loyalty.

In comparison, Motorola Solutions also has a strong moat due to its comprehensive product range in communication solutions and security software. The other competitors have smaller market shares and offer specialized solutions that do not match the comprehensive offerings of Axon or Motorola.

Overall, Axon has a significant advantage through its leadership in innovation and the integration of technology and services, enabling the company to maintain and expand its market position.

Revenue growth: 25% (2024) Profit growth: 18% (2024) Market share in the body cameras sector: 40% (2024)

Axon Enterprise, Inc. recorded an impressive revenue growth of 25% in 2024, attributed to the increasing demand for security solutions and innovative technologies. The company also achieved a profit growth of 18%, indicating efficient cost controls and successful market expansion.

Axon has further strengthened its market leadership in the body cameras sector, now holding a market share of 40%. This strong positioning, combined with continuous investments in research and development, suggests that Axon is well positioned to benefit from future trends in public safety and technology.

In summary, Axon Enterprise, Inc. presents an attractive investment opportunity due to its solid growth, market leadership, and innovation, provided that market conditions remain stable and the company continues to successfully implement its strategic objectives.

Dividend: No payout (as of 2023)

Axon Enterprise, Inc. currently does not pay a dividend. The company has focused in the past on reinvesting its earnings into growth and the development of new technologies, especially in the areas of public safety and law enforcement.

Axon's strategy is to increase corporate value through innovation and expansion, rather than distributing dividends to shareholders. This approach is typical for companies in growth phases that use their resources for research and development as well as market expansion.