Cognizant Technology Solutions Corporation (Cognizant) operates as a professional services company worldwide.
The company is engineering modern businesses and delivering strategic outcomes for its clients. The company helps clients modernize technology, reimagine processes and transform experiences so they can stay ahead in today's fast-changing world, where AI is beginning to reshape organizations in every field. The company provides industry expertise and close client collaboration, combining...
Cognizant Technology Solutions Corporation (Cognizant) operates as a professional services company worldwide.
The company is engineering modern businesses and delivering strategic outcomes for its clients. The company helps clients modernize technology, reimagine processes and transform experiences so they can stay ahead in today's fast-changing world, where AI is beginning to reshape organizations in every field. The company provides industry expertise and close client collaboration, combining critical perspective with a flexible engagement style. The company tailors its services and solutions to specific industries with an integrated global delivery model that employs client service and delivery teams based at client locations and dedicated global and regional delivery centers. The company’s collaborative services include digital services and solutions, consulting, application development, systems integration, quality engineering and assurance, engineering research and development, application maintenance, infrastructure and security, as well as business process services and automation. Digital, AI-enhanced services continue to be an important part of the company’s portfolio, aligning with the company’s clients' focus on becoming data-enabled, customer-centric and differentiated businesses.
In order to achieve this vision and support the company’s clients, the company is focusing on accelerating growth, becoming an employer of choice and simplifying the company’s operations through modernization and an AI-enabled IT roadmap. In executing the company’s strategy, the company seeks to drive organic growth through investments in the company’s digital and AI capabilities across industries and geographies, including the extensive training and reskilling of the company’s technical teams and the expansion of its local workforces in the United States and other markets around the world. Additionally, the company pursues select strategic acquisitions to expand the company’s talent, experience and capabilities in key technologies or in particular geographies or industries.
In 2024, the company acquired Belcan, a leading global supplier of engineering research & development services for the commercial aerospace, defense, space, marine and industrial verticals, and Thirdera, an Elite ServiceNow Partner specializing in advisory, implementation and optimization solutions related to the ServiceNow platform. See Note 3 to the company’s consolidated financial statements for additional information.
The company is focused on expanding its partner ecosystem across a broad range of technology companies, including hyperscalers, cloud providers, enterprise software companies, best-in-class digital software enterprises and emerging start-ups. This partner ecosystem will enable the company to enhance its integrated offerings, by combining third-party products with the company’s service solutions, to deliver enterprise-wide digital transformation.
Reportable Business Segments
In 2024, the company went to market across seven industry-based operating segments, which are aggregated into four reportable business segments:
Health Sciences (HS) - This reportable business segment is consisted of a single operating segment of the same name.
Financial Services (FS): Banking and Insurance.
Products and Resources (P&R): Retail and Consumer Goods; Manufacturing, Logistics, Energy and Utilities; and Travel and Hospitality.
Communications, Media and Technology (CMT) - This reportable business segment is consisted of a single operating segment of the same name.
Beginning in 2025, the company goes to market across four industry-based operating segments, which will match the company’s four reportable business segments - (i) Health Sciences (ii) Financial Services (iii) Products and Resources and (iv) Communications, Media and Technology.
The company’s clients seek to partner with service providers that have a deep understanding of their businesses, industry initiatives, customers, markets and cultures and the ability to create solutions tailored to meet their individual business needs. Across industries, the company’s clients are confronted with the risk of being disrupted by nimble, digital-native competitors. The company’s clients increasingly feel the need to transform and are therefore redirecting their focus and investment to new operating models and embracing DevOps, AI and other key technologies that enable quick adjustments to shifts in their markets. The company’s deep knowledge of its clients’ businesses and the industries the company serves has been central to its growth and high client satisfaction, and the company continues to develop and deploy its client-centric culture, innovating together to produce transformative outcomes.
The company’s HS segment consists of healthcare providers and payers, and life sciences companies, including pharmaceutical, biotech and medical device companies. Demand in this segment is driven by emerging industry trends, including the shift towards consumerism, outcome-based care, digital health and delivering seamless, patient-centered experiences. These trends result in increased demand for services that drive operational improvements in areas such as clinical development, pharmacovigilance and manufacturing, as well as claims processing, enrollment, membership and revenue cycle management. Demand is also created by the adoption and integration of digital technologies, such as AI and predictive data analytics to improve clinical trial designs, data security, patient engagement and care outcomes.
The company’s FS segment includes banking, capital markets, payments and insurance companies. Demand in this segment is driven by the company’s clients’ need to modernize legacy infrastructure and adopt digital technologies to serve their customers while complying with significant regulatory requirements and adapting to market changes. These technologies enable enhanced customer experience, through automation, analytics and AI-driven value creation in areas such as digital lending, hyper-personalized banking, fraud detection, underwriting and next-generation payments. Clients are also increasingly leveraging technology services partners as end-to-end orchestrators uniting hyperscalers, independent software vendors, fintech players, data providers, and enterprise and business process management platforms to deliver integrated solutions at scale and speed.
The company’s P&R segment includes manufacturers, automakers, retailers, consumer goods companies, and travel and hospitality companies, as well as businesses providing logistics, energy and utility services. Demand in this segment is driven by the company’s clients’ focus on improving the efficiency and sustainability of their operations; the enablement and integration of mobile platforms to support sales and customer experience enhancement initiatives; the generational shift from mechanical to software-defined, experience-driven vehicles; grid modernization to support a consumer-driven energy landscape that enables cleaner, more efficient energy use; and their adoption and integration of digital technologies, such as intelligent systems to manage supply chains and enhance overall customer experiences, and IoT to generate data and insights for factories, fleets, products and real estate companies.
The company’s CMT segment includes global communications, media and entertainment, education, information services and technology companies. Demand in this segment is driven by the company’s clients’ need for services related to digital content, business process automation, AI adoption, operational efficiency, unified user experiences and the generation of new revenue streams. In response to this demand, the company’s focus areas include network monetization, media supply chain transformation, product engineering, AI integration, verticalization, data modernization and customer experience design.
Services and Solutions
The company’s services include AI and other technology services and solutions, consulting, application development, systems integration, quality engineering and assurance, application maintenance, infrastructure and security, as well as business process services and automation. Additionally, the company develops, licenses, implements and supports proprietary and third-party software products and platforms. Central to the company’s strategy to align with its clients’ need for continuous transformation is the company’s sustained investment in new technologies, including new forms of AI, cloud, data modernization, automation, digital engineering and IoT. These capabilities enable clients to put AI at the core of their operations, improve the experiences they offer to their customers, tap into new revenue streams, automate operations, defend against digital- and AI-native competitors and reduce costs.
In most cases, the company’s clients operate in hybrid technology environments, running critical new digital initiatives alongside essential legacy systems. In the AI era, the company’s clients have an accelerated need to modernize their businesses, which has intensified demand for next-gen capabilities in AI, automation, digital commerce and secure distributed work. The company’s deep understanding of its clients' established systems and their digital ambitions provides the company with a unique advantage as the company works with them to architect solutions that are both transformative and practical.
The company’s services and solutions are organized into six integrated practices, which help the company delivers these capabilities in ways that align with each client’s specific transformation journey. These practices are Core Technologies and Insights, Enterprise Platform Services, Industry Solutions, Intuitive Operations and Automation, Software and Platform Engineering, and Cognizant Moment, the company’s new digital experience practice. The company’s consulting professionals have deep industry-specific expertise and work closely across the company’s practices to create intuitive operating models that leverage a wide range of technologies across the company’s clients’ enterprises to deliver higher levels of efficiency, new value for their customers and business outcomes that align to their industries.
Core Technologies and Insights
The company’s Core Technologies and Insights practice helps clients build agile and relevant organizations that apply the power of AI, cloud, data and IoT to help them perform better and innovate faster. The company’s clients can harness data securely in cloud-first architectures, enabling them to become highly resilient enterprises that are capable of quickly adapting to market dynamics. Areas of focus within this practice are:
AI and analytics, which helps clients identify and adopt the best AI use cases for their enterprise and formulate actionable insights from unstructured data to drive a greater understanding of their customers and operations;
Cloud, infrastructure and security, which helps simplify, modernize and safeguard IT environments, creating a solid foundation for AI innovation; and
IoT, which enables the convergence of the physical and the digital in smart products.
Enterprise Platform Services
The company’s Enterprise Platform Services practice helps its clients transform multiple front- and back-office business processes, implementing enterprise-wide platforms that enable customer experience, customer relationship management, human capital management, supply chain management, enterprise resource planning and financial processes. The company’s services decrease time to market, drive efficiencies and deliver impactful experiences. The company’s clients can better share information, simplify IT processes, automate workflow and improve flexibility. This practice focuses on application services, which help enterprises engage their partner ecosystems more productively, and run their operations and financial organizations more efficiently while enabling improved employee and customer experiences. The company works with partners, including Adobe, Amazon Web Services, Cisco, Google, Microsoft, Oracle, Pegasystems, Salesforce, SAP, ServiceNow, Workday and many others.
Industry Solutions
The company’s Industry Solutions practice was established in 2023 as part of Cognizant’s strategy to build differentiation at the industry level. The practice integrates industry technologists and thought leaders specialized in vertical micro-segments. These teams work with specialized partners to develop industry-specific products and services that enable clients to improve productivity, increase operational excellence and accelerate innovation.
Intuitive Operations and Automation
The company’s Intuitive Operations and Automation practice helps clients build and run modern operations through two main vehicles: AI-led automation, which includes advisory and process and IT automation solutions designed to simplify and accelerate automation adoption, and business process outsourcing services, which help deliver business outcomes, including revenue growth, increased customer and employee satisfaction and cost savings. The company’s automation advisory, implementation and managed services experts partner with clients to transform end-to-end processes, design and manage the next-generation human and digital workforce, enable seamless experiences and achieve multi-fold productivity increases. The company’s technology-driven business process outsourcing services help clients transform and run functions and industry-specific processes such as finance and accounting, omni-channel customer care, loan origination, annotation services, location-based services and medical data management.
Software and Platform Engineering
The company’s Software and Platform Engineering practice helps clients develop modern enterprises through digital software engineering products, services and solutions that support optimization and modernization of their IT estates and deliver new value for their customers. This practice manages delivery platforms that enable enterprise transformation at scale and accelerate the wide use of generative AI in the enterprise. The company’s clients can leverage data, technologies and the company’s digital engineering, design and product development capabilities to build world-class experiences, and a responsive, agile and intuitive framework for continuous innovation. Areas of focus are:
Digital engineering, which delivers modern business software;
Application development and management, which improves or reimagines applications; and
Quality engineering and assurance, which helps clients build and run the highest quality software.
Digital Experience Services (Cognizant Moment)
Established in 2024, Cognizant Moment is the company’s digital experience practice, designed to help clients leverage the power of AI to reimagine customer experiences and engineer innovative strategies aimed at driving growth. Cognizant Moment delivers intelligent ecosystem orchestration, connecting experiences, as well as their underlying data, technology and operations across the entire enterprise. This approach enables clients to leverage generative AI's content generation capabilities alongside human ingenuity to innovate and differentiate by informing and automating processes, and creating dynamic, hyper-personalized experiences for their customers.
Global Delivery Model
The company operates in an integrated global delivery model, with delivery centers worldwide to provide the company’s full range of services to its clients. The company’s model leverages methodologies, tools, AI and other enablers to optimize delivery by enhancing people's capabilities through technology. The company continues to modernize its delivery operations through lean processes, increased automation and integrated, AI-infused systems. The company’s employees are deployed at client sites, local or in-country delivery centers, regional delivery centers and offshore delivery centers, as required to best serve the company’s clients. The company’s extensive facilities, technology and communications infrastructure are designed to enable the effective collaboration of the company’s global workforce across locations and geographies.
Competition
The company’s direct competitors include, among others, Accenture, Atos, Capgemini, CGI, Deloitte Digital, DXC Technology, EPAM Systems, Genpact, HCL Technologies, IBM Consulting, Infosys Technologies, Tata Consultancy Services and Wipro.
Intellectual Property, Certain Trademarks, Trade Names and Service Marks
The company has registered, and applied for the registration of the U.S. and international trademarks, service marks, and domain names to protect the company’s brands, including the company’s Cognizant brand, which is one of the company’s most valuable assets.
Cognizant and other trademarks are registered trademarks or trademarks of Cognizant and its affiliates in the United States and other countries.
History
Cognizant Technology Solutions Corporation was incorporated in 1988.
