Revenue distribution by industry:

• Sports betting: approx. 60%
• iGaming (online casino): approx. 30%
• Other (including daily fantasy sports): approx. 10%

TOP 3 markets and their percentage shares:

• USA: approx. 75%
• Canada: approx. 15%
• Europe: approx. 10%

DraftKings Inc. generates the majority of its revenue from the sports betting sector, followed by iGaming and other services such as daily fantasy sports. The U.S. market is the dominant market for DraftKings, accounting for approximately 75% of its revenue. Canada and Europe follow with significantly lower shares, with the Canadian market gaining importance due to regulatory developments in recent years.

Production Sites: No physical production facilities

DraftKings Inc. is a company specializing in digital sports betting and online gaming. It does not produce physical products, but offers its services through online platforms and mobile applications. "Production" in the context of DraftKings refers to the development and maintenance of these digital platforms, which is mainly carried out by internal IT and software development teams.

Being a technology-driven company, the "production sites" are more akin to the locations of offices and development centers, which are situated in several cities in the USA.

Revenue Growth: 18% (estimated for 2025)
Market Share in the Online Sports Betting Market USA: 30% (2024)

DraftKings Inc. is pursuing a multi-pronged growth strategy to strengthen its position in the online gaming and sports betting market. A key component of this strategy is geographic expansion, particularly in the USA, where the legalization of sports betting is progressing in more and more states. The company plans to increase its presence in new markets as they become regulated.

Another focus is on diversifying the product offering. DraftKings is investing in the development of new games and platforms to attract a wider audience and increase customer loyalty. This includes both traditional sports betting as well as fantasy sports and casino offerings.

In addition, DraftKings is leveraging strategic partnerships and acquisitions to enhance its technological infrastructure and offer innovative solutions. These partnerships help the company expand its reach and tap into new customer segments.

Through these measures, DraftKings aims to solidify its market leadership and achieve long-term profitable growth.

Main materials: Software technology, data infrastructure

Countries of origin: USA, India, Ireland

DraftKings Inc. is primarily a provider of digital sports betting and online gaming services. Therefore, the company does not import physical raw materials in the traditional sense. Instead, DraftKings focuses on importing software technology and data infrastructure that are crucial for the operation and development of their platforms.

Software development and IT services are often sourced from countries like India and Ireland, known for their strong IT sectors. Additionally, a large portion of the technology and infrastructure is sourced from the USA itself, as this is where the company is headquartered and many leading technology companies are based.

Market share in the USA: Approximately 30% (estimated for 2025)
Customer growth: 20% (estimated for 2025)
Technological investments: Over 100 million USD annually (estimated)

DraftKings Inc. has established itself as one of the leading providers in the online sports betting and fantasy sports sector in the USA. The company's competitive advantage lies primarily in its strong brand awareness and broad customer base. With an estimated market share of around 30% in the USA, DraftKings is among the market leaders.

Another significant advantage is the continuous investment in technology and innovation. The company invests over 100 million USD annually in technological developments to enhance user experience and integrate new features. This strengthens customer loyalty and attracts new users.

In addition, DraftKings benefits from strategic partnerships and exclusive contracts with major sports leagues and media companies, which further increase its reach and attractiveness. Despite intense competition in the online gambling and sports betting market, DraftKings remains well positioned to maintain and expand its market position due to these factors.

Institutional Investor Share: approximately 70% (estimated for 2025 based on historical trends)

Insider Buys/Sells: No specific data available for 2025. Historically, there have been regular insider sales, which is typical for high-growth companies.

The institutional investor share at DraftKings Inc. has traditionally been around 70%, indicating the interest of large investment funds and asset managers. These investors often appreciate DraftKings' growth potential and market position in the online sports betting and iGaming sector.

Insider transactions, especially sales, are not uncommon for high-growth companies like DraftKings. They may indicate profit-taking or diversification strategies by executives. It is important to consider these transactions in the context of the company's overall performance and long-term strategy.

Market share of DraftKings Inc.: 20% (2025, estimated)

Top competitors and their market shares:

1. Flutter Entertainment (FanDuel): 25%
2. DraftKings Inc.: 20%
3. BetMGM (MGM Resorts International): 15%
4. Caesars Entertainment: 10%
5. Penn Entertainment (Barstool Sportsbook): 8%
6. PointsBet: 5%
7. Bet365: 5%
8. WynnBET: 4%
9. Rush Street Interactive: 3%
10. Bally's Corporation: 2%

Moat of DraftKings Inc.:

DraftKings Inc. has secured a significant position in the market through strong brand awareness and a wide range of products in the online sports betting and fantasy sports sector. The company's moat is based on several factors:

1. Brand awareness and customer loyalty: DraftKings has built a strong brand that is very well-known among sports fans in the USA. This leads to high customer loyalty and a steady influx of new users.

2. Technological platform: DraftKings' technological infrastructure enables a seamless user experience and offers innovative features that attract and retain customers.

3. Partnerships and licenses: Through strategic partnerships with sports leagues and media companies, as well as acquiring licenses in various US states, DraftKings has solidified its market position.

However, compared to its competitors, DraftKings faces some challenges. Flutter Entertainment (FanDuel) has a larger market share and benefits from the support of a global gambling giant. BetMGM and Caesars Entertainment leverage their established physical casino networks to strengthen their online offerings.

Overall, DraftKings has a solid moat, but the competition is intense, and competitors also have strong strategic advantages. The market remains dynamic, and success will heavily depend on the ability to adapt to regulatory changes and drive technological innovations.

Revenue Growth: 30% (2024) User Growth: 28% (2024)

DraftKings Inc. achieved an impressive revenue growth of 30% in 2024. This growth is largely attributed to the expansion into new markets and the introduction of innovative products, which have increased the user base by 28%.

The company is heavily investing in technology and marketing to solidify and further expand its market position. These strategic investments could lead to stronger customer loyalty and higher revenues in the long term.

DraftKings also benefits from the increasing legalization of online gambling in various US states, further enhancing its growth potential. Analysts view the ongoing legalization and the company's technological advancements as positive factors for future growth.

Overall, DraftKings could present an attractive investment opportunity, especially for investors who believe in the long-term growth potential of the online gambling industry.

Dividend: None (as of 2025)

DraftKings Inc. currently does not pay a dividend to its shareholders. The company has so far focused on reinvesting its profits into the growth and expansion of its business segments.

As DraftKings operates in a highly competitive and rapidly growing industry, it prioritizes investments in technology, marketing, and market expansion to strengthen its market position. Therefore, it is unlikely that the company will pay a dividend in the near future as long as it remains focused on growth.