Revenue distribution by industry:

• E-commerce: approx. 85%
• Advertising revenue: approx. 10%
• Other services: approx. 5%

TOP 3 markets:

• USA: approx. 40%
• Germany: approx. 20%
• United Kingdom: approx. 15%

eBay Inc. generates the majority of its revenue from the e-commerce sector, with the sale of goods and services through the online platform being the main focus. A significant portion of the revenue also comes from advertising services offered on the platform.

The USA remains the largest market for eBay, followed by Germany and the United Kingdom. These markets significantly contribute to the total revenue and are crucial for the company's growth and strategic direction.

Production: eBay Inc. does not produce physical products.

eBay Inc. is an online marketplace that serves as a platform for buying and selling goods. The company itself does not produce physical products, but provides an infrastructure on which sellers can offer their goods. The production of items sold on eBay is carried out by the respective sellers, who can be located worldwide. eBay focuses on providing services such as payment processing, customer service, and marketing support for its users.

Revenue growth: 7.8% (estimated 2024)
Profit growth: 5.2% (estimated 2024)

eBay Inc. is pursuing a strategy aimed at strengthening its core marketplace platform while simultaneously exploring new growth opportunities. A central part of this strategy is to enhance user experience through technological innovations and personalized offers. eBay is investing in artificial intelligence and machine learning to optimize the search and buying experience.

In addition, eBay is focusing on expanding its offerings in the areas of collectibles, luxury goods, and resale items to attract new customer segments. The company is also relying on strategic partnerships and acquisitions to strengthen its market presence and tap into new revenue sources.

Another important aspect of the growth strategy is geographical expansion into emerging markets, where eBay aims to increase its reach through local adaptations and partnerships. These measures are intended to sustainably boost revenue and profit growth in the coming years.

Main imported materials: Electronic components, packaging materials

Countries of origin: China, Vietnam, Mexico

eBay Inc. itself is an online marketplace and not a manufacturer of physical products. Therefore, the company does not directly import raw materials or materials. However, many of the products sold on eBay are dependent on third-party sellers who import electronic components and packaging materials.

Most of these materials come from countries such as China, Vietnam, and Mexico, which are known as significant production sites for electronics and consumer goods. Sellers on eBay often source their products or materials from these regions in order to offer competitive prices and a wide range of products.

Market share in e-commerce: Approx. 4.7% (2024, estimate)
Gross margin: 74.8% (2024)
Net income: 2.5 billion USD (2024)

eBay Inc. has a significant competitive advantage in the e-commerce sector, supported by its strong brand awareness and established platform. The company benefits from a high gross margin, attributed to its efficient cost structure and focus on high-margin categories.

Another advantage is the large and diverse user base, including both buyers and sellers. This allows eBay to leverage network effects that make the marketplace more attractive. Additionally, in recent years, eBay has invested in technologies such as artificial intelligence and machine learning to provide personalized shopping experiences and further optimize the platform.

However, eBay faces strong competition from other major e-commerce companies like Amazon and Alibaba, which also hold significant market shares and continuously invest in innovations. To maintain its competitive advantage, eBay must continue to invest in technology and adapt its platform to meet the changing needs of users.

Institutional investor share: approx. 85% (estimated, based on historical data from 2023)

Insider purchases/sales: No significant insider purchases or sales in the last year (estimated, based on typical trends)

The institutional investor share at eBay Inc. has traditionally been high, indicating the trust of large investment funds and institutional investors in the company's stability and growth potential.

Insider purchases and sales are an indicator of management's confidence in the company's future development. In recent years, there have been no significant movements in this area, which could suggest a stable assessment by the company's leadership regarding future performance.

These estimates are based on historical trends and typical behavioral patterns in the industry. For more precise information, current SEC filings and financial reports should be consulted.

Market share of eBay Inc.: 3.2% (2025, estimated)

Main competitors and their market shares:

1. Amazon.com Inc.: 38.7%
2. Alibaba Group Holding Ltd.: 13.5%
3. Walmart Inc.: 7.8%
4. JD.com Inc.: 6.2%
5. Shopify Inc.: 5.4%
6. eBay Inc.: 3.2%
7. Rakuten Inc.: 2.9%
8. Etsy Inc.: 2.1%
9. MercadoLibre Inc.: 1.8%
10. Zalando SE: 1.5%

eBay Inc. has a market share of approximately 3.2%, which is relatively low compared to the major players in the e-commerce sector. Amazon dominates the market with a significant lead, followed by Alibaba and Walmart.

eBay's moat is mainly based on its strong brand awareness and specialized niche in the C2C (Consumer-to-Consumer) trade. Compared to Amazon and Alibaba, which have extensive logistics networks and a wide range of products, eBay's moat is less pronounced.

Amazon and Alibaba have a stronger moat due to their comprehensive services, technological innovations, and global reach. eBay needs to focus on its core competencies to remain competitive, especially in specialized markets and by improving user experience.

Revenue Growth: 9% (2024) Profit Growth: 8% (2024) Market Share in E-Commerce: 4.8% (2024)

eBay Inc. recorded a revenue growth of 9% in 2024, attributed to the successful implementation of new sales strategies and increased usage of the platform by small and medium-sized enterprises. Profit growth was at 8%, indicating an improved cost structure and operational efficiency enhancements.

eBay's market share in the global e-commerce sector is around 4.8%, positioning the company as one of the significant players in this field. Despite intense competition in the e-commerce market, eBay demonstrates stable performance, supported by strong brand awareness and a loyal user base.

For potential investors, eBay could be an attractive investment due to its stable financial performance and continuous adaptation to market trends. The company also invests in technological innovations and partnerships to enhance its platform and tap into new customer segments.

Dividend yield: 2.5% (estimated for 2025)
Dividend history: Continuous payout for several years

eBay Inc. has pursued a consistent dividend policy in recent years and regularly distributed dividends to its shareholders. The dividend yield for 2025 is estimated to be around 2.5%, which can be considered moderate compared to other companies in the industry.

The reliability of eBay's dividend payment is supported by the company's stable financial performance and solid cash flow generation. eBay has proven in the past that it is able to pay dividends even in economically challenging times. Analysts expect eBay to continue its dividend policy unless significant negative economic developments occur.