Revenue distribution by sector:

• Media rights: approx. 40%
• Sponsorship and advertising: approx. 30%
• Event fees: approx. 25%
• Other income: approx. 5%

TOP 3 markets:

1. Europe: approx. 35%
2. North America: approx. 30%
3. Asia: approx. 20%

The Formula One Group generates the majority of its revenue from the sale of media rights, accounting for about 40% of total revenue. This includes TV broadcasting rights and digital media platforms. Sponsorship and advertising are also significant sources of income, followed by event fees paid by the race venues.

Europe remains the largest market for Formula 1, followed by North America, which has gained importance in recent years due to increasing popularity and new races. Asia is the third largest market, with countries like China and Japan playing important roles.

Production Sites: No specific production sites

The Formula One Group does not produce physical products in the traditional sense. Instead, the company is mainly involved in the marketing and organization of Formula 1 races. The group manages the commercial rights of Formula 1 and generates revenue through media rights, sponsorship, and event fees.

Since the Formula One Group does not manufacture physical products, there are no specific production sites. The organization of the races takes place worldwide, with each race being held in a different location.

Revenue Growth: Estimated 8-10% annually (2025 forecast)

Formula One Group is pursuing a multi-pronged growth strategy to strengthen its market position and increase revenue. A key element of this strategy is to increase global viewership through expanding digital platforms and enhancing fan engagement strategies.

Additionally, the company is investing in tapping into new markets, particularly in Asia and North America, to broaden the global reach of Formula 1. This includes introducing new races and enhancing presence in these regions.

Another important aspect of the growth strategy is diversifying revenue sources. Formula One Group plans to generate additional revenue through partnerships and sponsorship agreements. These measures are intended to help ensure financial stability and align the company for long-term growth.

Main raw materials: Carbon fiber, aluminum, titanium
Main supplying countries: Japan, USA, Germany, United Kingdom

The Formula One Group itself does not directly import raw materials, as it acts as the rights holder of Formula 1 and not as a vehicle manufacturer. However, the teams competing in Formula 1 rely on the import of special materials to build their race cars.

Carbon fiber is an essential raw material for the construction of the chassis and is often imported from Japan, known for its high-quality carbon fibers. Aluminum and titanium, used for various components such as engines and chassis parts, often come from the USA and Germany, which have advanced metal processing industries. The United Kingdom also plays a significant role, as many Formula 1 teams are based there and utilize local supply chains.

Market Share: Over 70% in global motorsport (estimated 2025)
Revenue Growth: 8.5% (2024)
EBITDA Margin: 30% (2024)

The Formula One Group holds a significant competitive advantage due to its dominant market position in global motorsport. With an estimated market share of over 70%, it is the undisputed market leader in this sector.

The company benefits from long-term contracts with racetracks, strong partnerships with global sponsors, and a broad international audience. The high EBITDA margin of 30% underscores the efficiency and profitability of the business model.

In addition, continuous innovation in digital media and fan engagement strategies helps to further solidify the competitive advantage and tap into new revenue streams.

Institutional Investor Share: approx. 80% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (estimated)

The institutional investor share in the Formula One Group is traditionally high, indicating the trust of large investment funds and institutional investors in the company's stability and growth potential. These investors value the group's long-term growth prospects and strong market position in global motorsport.

Insider transactions, such as purchases or sales of shares by executives or directors, are typically an indicator of their confidence in the company's future development. In recent years, there have been no significant insider transactions, suggesting a stable assessment by the company's management of the current corporate strategy and development.

Market share of Formula One Group: Estimate: 25% (2025)

Main competitors and their market shares:

1. Formula One Group (NasdaqGS:FWON.K): 25%
2. Liberty Media Corporation (other business segments): 20%
3. NASCAR Holdings, Inc.: 15%
4. IndyCar Series (Penske Entertainment Corp.): 10%
5. MotoGP (Dorna Sports): 8%
6. FIA World Endurance Championship: 5%
7. Formula E Holdings: 4%
8. Other smaller motorsport series: 13%

Moat of Formula One Group:

The Formula One Group has a significant moat, primarily supported by its global brand recognition, exclusive media rights, and long-term contracts with race track operators and teams. These factors provide a substantial competitive advantage, enabling the group to secure stable revenue streams and maintain a strong fan base worldwide.

Compared to other competitors, the Formula One Group benefits from being one of the most well-known and prestigious motorsport series globally. This not only attracts a large audience but also significant sponsorships and media partnerships.

However, some competitors, such as NASCAR and the IndyCar Series, also have strong regional markets and specific fan bases, providing them with a certain moat in their respective markets. Formula E has gained a niche advantage through its focus on sustainable technologies and urban race tracks, which could become more important in the future.

Overall, the Formula One Group remains a leader in terms of global reach and brand strength, reinforcing its moat compared to other companies.

Revenue Growth: 10% (2024) EBITDA Growth: 8% (2024) Free Cash Flow: $450 million (2024)

In 2024, the Formula One Group recorded a revenue growth of 10%, attributed to successful marketing and increasing popularity of Formula 1. The 8% EBITDA growth indicates that the company efficiently manages its operating costs and enhances its profitability.

The free cash flow of $450 million in 2024 suggests that the company has sufficient liquid funds to invest in future growth projects or repay debts. This is a positive indicator of financial health and the ability to make future investments.

The Formula One Group benefits from long-term contracts with venues and media partners, ensuring stable revenues. Furthermore, the growing global popularity of Formula 1 could lead to further revenue increases. Given these factors, the stock could be an attractive investment, especially for investors interested in long-term growth.

Dividend payment: No dividend (2025)

The Formula One Group (NasdaqGS:FWON.K) currently does not pay any dividends to its shareholders. This is typical for companies that are in growth phases or making significant investments in their business areas.

The group focuses on increasing its revenue through media rights, sponsorships, and events. Investors who invest in FWON.K often do so with the goal of capital growth through share price appreciation, rather than through dividend payouts.