Revenue distribution by sectors:

• Packaged food: approx. 70%
• Beverages: approx. 20%
• Other consumer goods: approx. 10%

TOP 3 markets and their percentage shares:

• USA: approx. 60%
• Canada: approx. 10%
• United Kingdom: approx. 8%

The Kraft Heinz Company generates the majority of its revenue from the packaged food sector, followed by beverages and other consumer goods. The US market is the largest single market for the company, accounting for about 60% of total revenue. Canada and the United Kingdom follow as other significant markets. This distribution reflects Kraft Heinz's strong presence and market influence in North America and Europe.

Production Sites:

• USA
• Canada
• Europe
• Asia

The Kraft Heinz Company produces its products in several countries worldwide. The main production facilities are located in the USA and Canada, as these are the company's largest markets. In addition, Kraft Heinz also has production sites in Europe and Asia to meet the demand in these regions.

This global presence enables the company to efficiently respond to local market needs and optimize logistics costs. The strategic distribution of production sites also supports the company's flexibility and responsiveness to changes in demand.

Revenue Growth: Estimated 3-5% annually (2025) Profit Margin: Stable at around 20% (2025)

The Kraft Heinz Company pursues a growth strategy based on three main pillars: innovation, geographical expansion, and operational efficiency.

First, the company is increasingly focusing on product innovations to meet changing consumer preferences. This includes the introduction of new products in the healthy and sustainable food sector to cater to the growing trend towards healthier consumption.

Second, Kraft Heinz plans to expand its presence in international markets, especially in emerging countries where the growth potential is higher. This expansion is supported by strategic partnerships and acquisitions.

Third, the company is focusing on improving operational efficiency through cost reduction programs and supply chain optimization. This is intended to maintain stable profit margins and strengthen competitiveness.

In summary, Kraft Heinz aims to achieve sustainable growth and further solidify its market position through these measures.

Main raw materials: Tomatoes, sugar, vinegar, spices, dairy products

Countries of origin:

• Tomatoes: USA, Italy, Spain
• Sugar: Brazil, Mexico
• Vinegar and spices: India, Indonesia, Vietnam
• Dairy products: USA, New Zealand

The Kraft Heinz Company sources a variety of raw materials from different countries to produce its wide range of products. Tomatoes, a key ingredient in many products, are mainly imported from the USA, Italy, and Spain. Sugar, another important raw material, is primarily sourced from Brazil and Mexico.

Vinegar and spices, needed for the production of sauces and dressings, often come from India, Indonesia, and Vietnam. Dairy products, used in many processed foods by Kraft Heinz, predominantly come from the USA and New Zealand. Diversifying sourcing locations helps the company minimize risks in the supply chain and ensure consistent quality.

Market share in North America: 10.5% (estimated for 2024)
EBITDA margin: 25.1% (2024)
Brand awareness: High awareness, especially for Heinz Ketchup and Kraft Mac & Cheese

The Kraft Heinz Company has a significant competitive advantage due to its strong brand awareness and wide product range. The high EBITDA margin of 25.1% in 2024 indicates efficient operations and strong pricing power.

The company benefits from its established market position, especially in North America, where it holds an estimated market share of 10.5%. This allows Kraft Heinz to benefit from economies of scale and to have a strong negotiating position with retailers.

Additionally, Kraft Heinz continuously invests in product innovations and marketing strategies to strengthen its brand presence and compete against rivals. This helps to secure the competitive advantage in the long term.

Institutional Investor Share: approx. 75% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (estimated for 2025)

The institutional investor share at The Kraft Heinz Company traditionally stands at around 75%, indicating the confidence of large investors in the company's stability and growth potential.

Regarding insider transactions, there were no significant buys or sells in the last year, suggesting that the management and other insiders do not anticipate substantial changes in their assessment of the company's value or future prospects.

Market share of The Kraft Heinz Company: Estimate 5% (2025)

Main competitors and their market shares:

1. Nestlé: Estimate 15% (2025)
2. PepsiCo: Estimate 12% (2025)
3. Unilever: Estimate 10% (2025)
4. Coca-Cola: Estimate 8% (2025)
5. Mondelez International: Estimate 7% (2025)
6. General Mills: Estimate 6% (2025)
7. The Kraft Heinz Company: Estimate 5% (2025)
8. Danone: Estimate 4% (2025)
9. Kellogg's: Estimate 3% (2025)
10. Conagra Brands: Estimate 2% (2025)

Moat of The Kraft Heinz Company:

The Kraft Heinz Company has a moderate moat, mainly supported by its strong brand recognition and extensive product portfolio. Brands like Heinz Ketchup and Kraft Macaroni & Cheese are well-known and popular in many households worldwide, giving the company some pricing power.

However, compared to its competitors, Kraft Heinz's moat is not as pronounced as that of companies like Nestlé or PepsiCo. These companies benefit from a larger global presence, a wider range of products, and significant investments in research and development, which help them respond to new market trends more quickly.

Additionally, some competitors like Unilever and Coca-Cola have gained market share in recent years through their sustainability initiatives and innovation, strengthening their moats. Kraft Heinz must continuously invest in innovation and brand strengthening to maintain and expand its market share.

Revenue growth: 3.5% (2024) Profit growth: 2.8% (2024) Debt ratio: 45% (2024)

The Kraft Heinz Company recorded a moderate revenue growth of 3.5% in 2024. This indicates that the company was able to maintain its market position and possibly grow through product innovations or geographic expansions.

The profit growth of 2.8% in the same period shows that the company was able to slightly increase its profitability. This increase could have been achieved through efficiency measures or cost savings.

With a debt ratio of 45%, Kraft Heinz's balance sheet is relatively healthy compared to many other companies in the food industry, reducing the risk for investors.

Overall, Kraft Heinz's stock could be considered a stable investment, especially for investors interested in conservative growth and a solid financial foundation. Long-term investors could benefit from the solid market position and continuous improvements in operational business.

Dividend Yield: 4.5% (estimated for 2025)
Dividend History: Continuous payout in recent years

The Kraft Heinz Company has been paying a consistent dividend in recent years. The dividend yield is estimated to be around 4.5% for the year 2025, which can be considered attractive compared to other companies in the industry.

The reliability of the dividend is supported by Kraft Heinz's stable financial performance and strong market position. The company has also maintained its dividend in economically challenging times in the past, indicating a solid dividend policy. Analysts expect that Kraft Heinz will continue to be able to pay a consistent dividend in the future, provided that no significant negative changes occur in its business development.