Li Auto Inc. designs, develops, manufactures, and sells premium smart electric vehicles.
The company’s vehicle products include both EREVs and BEVs. As a pioneer in successfully commercializing EREVs in China, it started volume production of EREVs in November 2019 with the company’s first model Li ONE, a six-seat, large premium smart electric SUV with phenomenal performance. The company’s EREV line, Li L series, consists of Li L9, a six-seat flagship family SUV, Li L8, a six-seat premium family...
Li Auto Inc. designs, develops, manufactures, and sells premium smart electric vehicles.
The company’s vehicle products include both EREVs and BEVs. As a pioneer in successfully commercializing EREVs in China, it started volume production of EREVs in November 2019 with the company’s first model Li ONE, a six-seat, large premium smart electric SUV with phenomenal performance. The company’s EREV line, Li L series, consists of Li L9, a six-seat flagship family SUV, Li L8, a six-seat premium family SUV, Li L7, a five-seat flagship family SUV, and Li L6, a five-seat premium family SUV. The company entered the BEV market through HPC BEVs. In March 2024, it launched Li MEGA, the company’s inaugural BEV and a high-tech flagship family MPV, which commenced delivery in the same month. The company will continues to expand its product lineup to target a broader user base.
The company is dedicated to serving the mobility needs of families in China. In light of diverse family needs in terms of price range, vehicle size, seat options, and intelligence level, it has developed the company’s Li L series to capture these needs. Leveraging the company’s enhanced product strengths and operating efficiency, it has consistently set new record highs in deliveries. Each of the Li L9, Li L8, Li L7, and Li L6 models has surpassed the significant milestone of 200,000 cumulative deliveries. The total deliveries of the company’s vehicles reached over 500,000 in 2024, setting the record for the fastest growth among premium auto brands in the Chinese market. The cumulative deliveries of its vehicles reached 1,133,872 as of December 31, 2024. the company focuses on platform-based strategies to organize and execute its vehicle roadmap.
EREV: The company’s proprietary EREV solution enables families to enjoy all the benefits of a premium, spacious SUV while free from range anxiety. The Li L series boost a maximum CLTC pure electric range of 286 kilometers and CLTC combined range of 1,421 kilometers with superior NVH performance of only around 60dB at a speed of 80 km/h when the range extender is on.
BEV: The company’s HPC BEV technologies deliver superior charging experience to achieve a driving range of 500 kilometers with just a 12-minute charge, offering energy replenishment as efficient as ICE vehicles refueling. The company’s HPC solution includes an 800-volt electric drive system based on third-generation silicon carbide power modules, batteries with 5C charging capabilities, an advanced, wide temperature range thermal management system, and a 5C super charging network.
Autonomous Driving: The company equips its vehicles with proprietary autonomous driving technologies that enable superior driving experience and safety features. The company has two autonomous driving systems, Li AD Max and Li AD Pro. Li AD Max supports both highway and city NOA, while Li AD Pro supports highway NOA. The company will continue to optimize its autonomous driving solutions leveraging the company’s full-stack proprietary software development capabilities.
Smart Space: The smart space features of the company’s vehicles provide premium in-car experience. The Li L series and Li MEGA are equipped with smart space systems with flexible choices of smartness, featuring multi-screen, three-dimensional interactions, voice interactions, and constantly evolving smart features, bringing exceptional in-car interactive experience to passengers. The company continues to optimize and innovate the smart features of its vehicles to enhance user experience and satisfaction.
Vehicles
Li L Series
Li L series, the company’s EREV line, is equipped with its proprietary all-wheel drive EREV powertrain system, with varying sizes and prices for different user needs. Li L series consists of Li L9, Li L8, and Li L7. Li L9 is a six-seat full-size flagship family SUV. Li L8 is a six-seat large premium family SUV. Li L7 is a five-seat large flagship family SUV. In April 2024, the company launched Li L6, designed to meet the mobility needs of young families with budgets ranging from RMB200,000 to RMB300,000. which offers spacious interior and superior configurations and employs an all-wheel-drive extended range electric system.
The company is committed to delivering vehicles to its users with highest safety standards. Each model of the Li L Series received the highest safety rating under the standards of the China Insurance Automotive Safety Index (C-IASI) Management Center or received one of the highest comprehensive scores of its kind under the China New Car Assessment Program (C-NCAP) released by China Automotive Technology and Research Center Co., Ltd.
Li MEGA
Li MEGA, the company’s inaugural BEV, is a high-tech flagship family MPV featuring superior performance across safety, drivability, and comfortability, as well as contour design. It adopts unconventional aerodynamics appearance and provides ample cabin space with a low drag coefficient. Embodying the company’s latest technological advancements in electrification and intelligentization, Li MEGA is built on an 800-volt battery electric platform and equipped with a 102.7 kilowatt-hour 5C battery. A 12-minute charge using the company’s 5C super charging stalls could replenish 500 kilometers of range for Li MEGA. Enhanced by silicon carbide power chips, Li MEGA’s energy consumption is 15.9 kilowatt-hours per 100 kilometers based on CLTC testing results. Li MEGA comes standard with the Li Auto Fortress Protection System that guards family passengers and is equipped with the company’s Li Magic Carpet air suspension. The company launched Li MEGA in March 2024 and commenced delivery in the same month.
Technology
EREV Powertrain
The company is the pioneer in developing EREV technologies and applied them to its EREV models starting from Li ONE, followed by the Li L Series. An EREV is purely driven by its electric motor, but its energy source and power come from both its battery pack and range extension system. EREVs can replenish energy by slow charging, fast charging, and refueling, thus eliminating range anxiety for users. EREVs offer high-quality driving experience similar to that of BEVs, such as smooth acceleration and superior NVH performance. The overall energy consumption level of the company’s EREV models is much lower than that of ICE vehicles in a similar class, as a result of its high energy efficiency range extension system. The company’s EREV technologies will help accelerate the adoption of electric vehicles in China and contribute to China’s national initiatives to build a low-carbon-emission society.
The company’s EREV powertrain primarily consists of an electric propulsion system and a range extender. The company’s 1.5T range extender features a low-acoustic-sensitivity frame-type cylinder block and high stiffness crankshaft, suppressing noise from the source. Based on a combustion system design with a high tumble channel and a circular-arc piston head, the company’s range extender burns the kinetic energy quickly and maintains a high thermal efficiency range of 40.5%, offering quieter driving experience and consuming less energy. The range extension system has been enhanced through OTA upgrades to support a longer-range during winter. The company’s EREV powertrain is able to optimize the power balance between fuel and electric leveraging data on upcoming road conditions, vehicle energy consumption, and power output. This holistic approach minimizes the operation of the range extender in low-efficiency zones, thereby reducing overall fuel consumption and enhancing the NVH performance.
HPC BEV Technologies
As a pioneer in HPC BEV technologies, the company develops them to deliver superior charging experience to achieve a driving range of 500 kilometers with just a 12-minute charge, offering energy replenishment as efficient as ICE vehicles refueling. The company’s BEV technologies boast 5C battery cells that support supercharging technology, highly integrated lightweight design, high collision safety design, and efficient thermal management design. The company’s proprietary SiC power chip paired with the high-voltage 3-in-1 drive motor elevates the performance of the electric driving system while also deeply integrating the booster module with the motor.
Autonomous Driving
The company leverages its full-stack proprietary software development capabilities to introduce closed-loop data-driven autonomous driving solutions. The company’s autonomous driving system is optimized and adapted based on the complex road conditions in China. It features highway NOA and city NOA, assisted driving (lane centering control), AEB and AES active safety system, and automated parking system. The company has two autonomous driving systems, Li AD Max and Li AD Pro. Li AD Max supports both highway and city NOA, while Li AD Pro supports highway NOA. Li AD Max also provides users with one-click point-to-point autonomous driving feature, leveraging its end-to-end (E2E) and vision-language model (VLM) technologies and seamlessly integrate both city and highway NOA capabilities, providing end-to-end functionality across all driving scenarios. The latest version, Li AD Max V13, delivers smoother performance when navigating complex road conditions with new safety features such as Emergency Lane Keeping (ELK) and Takeover Deceleration Assist. The company’s models featuring Li AD Max are taking up an increasing proportion of the total orders, evidencing customers’ willingness to pay for its AD technology. The company also expects its next-generation proprietary autonomous driving architecture, MindVLA, to accelerate the adoption of autonomous driving technologies, extending their benefits to a wider range of users. In addition, the company has developed its own proprietary autonomous driving data platform to enhance users’ autonomous driving experience.
Smart Space and Li Xiang Tong Xue
A cabin with smart space technologies is a future trend for the automotive industry and will unlock premium user experiences to families, and the company is dedicated to applying smart interactive systems to provide premium in-vehicle experiences. As a trendsetter and a top-tier performer in smart space technologies, the company has been focusing on smart space features such as human-car interactions, multi-screen three dimensional interactions, and voice assistant Li Xiang Tong Xue since its first model, and has designed the core software and functions of the company’s interactive systems.
The company offers smart space systems in all its vehicles. Li L9 and Li MEGA are equipped with the SS Ultra system. The company’s pioneering multi-screen three-dimensional interactive mode elevates the driving and entertainment experience to a new level.
The company’s smart assistant, Li Xiang Tong Xue serves as an encyclopedic teacher and a reliable assistant in driving, travel, and entertainment for the whole family. It supports multiple interaction methods including voice, gesture, and touch, enabling more natural and vivid interaction with users.
In March 2025, the company launched its proprietary operating system, Li Halo OS, making the company the world’s first automaker to commit to open sourcing its proprietary operating system for smart vehicles.
OTA Upgrades
The company’s vehicle systems are designed with extendibility through firmware OTA upgrades, which improve system performance and enable users to access new features. The company’s OTA upgrades can also automatically roll back if there are issues during the upgrading process and retry later. Through OTA upgrades, the company is able to add more features to its in-car interactive and entertainment systems, improve powertrain performance, optimize vehicle and system control algorithms, and upgrade autonomous driving system.
In 2024, the company released 19 OTA upgrades, implementing over 600 optimized functions and features. In 2025, the company further released OTA updates, introducing the new Li AD Max V13, to provide users with enhanced autonomous driving experience, smart space capabilities and smart electric features.
Vehicle Design and Engineering
The company has developed significant in-house capabilities in the design and engineering of NEVs and various components and systems. The company’s vehicle styling team, which consists of experienced designers from reputable global automakers, has defined unified design language for its Li Auto vehicle family. The company has in-house vehicle development capabilities with core competence in NEV powertrain architecture, chassis, and battery, motor, and electric control systems. In particular, the company has developed substantial expertise in design, development, and manufacturing of battery management systems and vehicle control units. Many of the company’s exterior design features has been trendsetters, such as the 3D halo lights and the highly recognizable outline and flawless, pure bodywork of Li MEGA.
Sales and Marketing
Digitalized Approach
The company has built an integrated online and offline platform to engage users throughout their journey. The company’s convert sales leads from various channels to registered users through its website, Li Auto App, and Weixin mini program. The company’s delivery specialists assist with financing and home charger installation, coordinating vehicle pickup once the car arrives.
Direct Sales Network
The company builds and operates its own sales and distribution infrastructure and sell the company’s vehicles directly to its users.
While providing purchase, delivery, and servicing experiences, the company’s direct sales and servicing network also allows it to digitalize the company’s user interactions and gain a gateway to user preferences and pain points. The company continues to expand and innovate to improve its retail distribution and customer experience through additional locations and innovative sales strategies.
Marketing Strategies
The company has been able to generate significant media coverage of its company and the company’s vehicles. The company focuses its marketing efforts on generating word-of-mouth referrals and creating content for marketing on new media and short-video social media platforms. The company’s marketing content includes high-quality videos developed in-house, which elaborate on its product specifications and technologies. The company also publishes voluntary referrals from its users and videos created by key opinion leaders in areas across technology, travel, and maternal and infant products, all of which represent real user experiences and enhance the popularity of the company’s vehicles. The company also leverages the data-driven features of short-video social media platforms to accurately target users by marketing on leading platforms. The combination of its high-quality content and the optimization of the company’s marketing channels, in addition to the strong word-of-mouth referrals of its users and the company’s digitalized direct sales system, forms a virtuous cycle from content marketing to sales leads, and in turn to word-of-mouth referrals, which enables it to achieve continued brand exposure and attract high-quality potential users.
Servicing and Warranty
As of December 31, 2024, the company had various servicing centers and Li Auto-authorized body and paint shops across 225 cities in China. Servicing centers and Li Auto-authorized body and paint shops perform in-person maintenance and repairs and are generally located in urban development hubs or areas with a high concentration of automotive industry with convenient transportation.
The company has started to build an HPC network to achieve a superior charging experience. As of December 31, 2024, it had built various super charging stations in operation equipped with charging stalls in China.
The company offers a five-year or 100,000-kilometer limited warranty for new vehicles, and an eight-year or 160,000-kilometer limited warranty for battery packs, electric motors, electric motor controllers, and air springs. The company also provides owners of its vehicle’s free roadside assistance during the warranty coverage 24 hours a day, seven days a week.
The company offers a suite of value-added services to serve its users’ needs and keep them engaged, such as paid membership, ancillary installation and connection services, and auto finance facilitation.
Intellectual Property
As of December 31, 2024, the company had 4,176 issued patents and 6,420 pending patent applications in China, which lay a solid foundation for its core proprietary technologies and the development of the company’s next generation of EREVs and HPC BEVs in China. As of December 31, 2024, the company had 1,317 registered trademarks and 1,675 pending trademark applications in China. As of December 31, 2024, the company also held or otherwise had the legal right to use 86 registered copyrights for software and 92 registered domain names in China, including lixiang.com.
Regulation
The company’s business is subject to a variety of consumer protection laws, including the PRC Consumer Rights and Interests Protection Law, which was amended in 2013 and took effect on March 15, 2014.
Research and Development
In 2024, the company’s research and development expenses amounted to RMB11.1 billion (US$1.5 billion).
History
The company was founded in 2015. The company was incorporated under the laws of the Cayman Islands in 2017. The company was formerly known as Leading Ideal Inc. and changed its name to Li Auto Inc. in 2020.
