Revenue distribution by sectors:

• Clothing: approx. 70%
• Accessories: approx. 15%
• Shoes: approx. 10%
• Other (e.g. fitness classes, digital offerings): approx. 5%

TOP 3 markets and their percentage shares:

• USA: approx. 60%
• Canada: approx. 20%
• China: approx. 10%

Lululemon athletica inc. generates the majority of its revenue from the clothing sector, with a focus on sportswear and leisurewear. Accessories and shoes complement the product portfolio. The U.S. market is the largest revenue contributor, followed by Canada and China, highlighting the strong presence and brand awareness in these regions.

Production Sites:

• Asia (especially China, Vietnam, Cambodia, Sri Lanka)
• North America (USA, Canada)

Lululemon Athletica Inc. produces the majority of its products in Asia, with China and Vietnam being the main production countries. These regions offer cost-effective production opportunities and a well-developed infrastructure for the textile industry.

Additionally, Lululemon also maintains production facilities in North America to be more responsive to demand in the USA and Canada and to shorten delivery times. This allows the company to diversify its supply chain and minimize risks.

Growth Strategy: Diversification and Expansion (2025)

Lululemon Athletica Inc. is pursuing a multi-pronged growth strategy to further strengthen its market position and tap into new revenue sources.

A key aspect of the strategy is geographical expansion, particularly in Asian markets such as China, where the company sees significant growth potential. Additionally, Lululemon is investing in expanding its product portfolio, including new categories such as shoes and accessories, to broaden its customer base.

Another strategic focus is on digitization and strengthening the e-commerce business. By investing in technology and online platforms, Lululemon aims to enhance the customer experience and increase the efficiency of its supply chain.

Furthermore, the company is focusing on increasing customer engagement through community-based initiatives and exclusive experiences in its physical stores. This is intended not only to strengthen brand loyalty but also to boost sales in existing markets.

Main raw materials: Nylon, Polyester, Cotton, Lycra

Countries of origin: China, Vietnam, Taiwan, Indonesia

Lululemon Athletica Inc. sources a variety of raw materials for the production of their sportswear. The key materials include Nylon, Polyester, Cotton, and Lycra, known for their functionality and durability.

China and Vietnam are significant suppliers of Nylon and Polyester, while Taiwan is often recognized for the production of Lycra. Cotton is commonly imported from several Asian countries, including Indonesia. These countries not only provide the necessary raw materials but also the manufacturing capacities required for the production of Lululemon's high-quality sportswear.

Market Share: 8% in the global sportswear market (2024) Gross Margin: 58% (2024) Direct Sales Growth: 25% (2024)

Lululemon Athletica Inc. possesses a significant competitive advantage that is manifested through several factors. The company has successfully positioned itself in the premium segment of sportswear and holds a market share of approximately 8% in the global sportswear market. This demonstrates a strong brand presence and the ability to compete against major competitors such as Nike and Adidas.

Another indicator of the competitive advantage is the high gross margin of 58%, which points to an effective cost structure and the ability to sell products at premium prices. This margin is significantly higher compared to the industry average, enabling Lululemon to invest in innovation and expansion.

Additionally, the company has experienced a growth of 25% in direct sales, highlighting the strength of its e-commerce strategy and direct customer engagement. The focus on omnichannel strategies and expanding the product range also contribute to solidifying the competitive advantage.

Overall, Lululemon benefits from a strong brand identity, a loyal customer base, and an effective distribution strategy that allows the company to thrive in a competitive market.

Institutional Investor Ownership: 82% (2025, estimated)
Insider Buys: Slight (2025, estimated)
Insider Sells: Moderate (2025, estimated)

The institutional investor ownership in lululemon athletica inc. remains high, indicating a strong confidence in the company's long-term performance. Institutional investors such as pension funds, investment funds, and other large financial institutions hold a significant portion of the shares, which is often seen as a sign of stability and trust in the company's management.

Insider buys are slight in 2025, suggesting that the management and other insiders may already have a sufficient stake or view the current stock valuations as fair.

Insider sells are moderate, typically attributed to profit-taking or personal financial decisions by insiders. However, such sales must be considered in the context of the overall company performance and market conditions.

Market share of lululemon athletica inc.: 9% (2025, estimated)

Top competitors and their market shares:

1. Nike, Inc.: 27%
2. Adidas AG: 18%
3. Under Armour, Inc.: 8%
4. Puma SE: 6%
5. Columbia Sportswear Company: 5%
6. lululemon athletica inc.: 9%
7. New Balance: 4%
8. ASICS Corporation: 3%
9. VF Corporation: 3%
10. Skechers USA, Inc.: 2%

In recent years, lululemon athletica inc. has established a solid market share of approximately 9%, making it a significant player in the sportswear and leisurewear sector. Lululemon's biggest moat lies in its strong brand identity and the loyalty of its customer base, especially in the premium segment of yoga apparel.

Compared to its competitors, Lululemon has an advantage through its specialized product line and the retail experience that aims for an exclusive customer journey. However, Nike and Adidas have a larger moat due to their global reach, wider product range, and massive marketing budgets, allowing them to target a larger audience.

While Lululemon continues to invest in innovation and customer experience, the competition remains intense, especially with the strong presence of Nike and Adidas, who defend their market shares through continuous product development and strategic partnerships.

Revenue Growth: 20% (2024) Profit Growth: 18% (2024) Market Share in Premium Sportswear Segment: 30% (2024)

Lululemon Athletica Inc. recorded strong revenue growth of 20% in 2024, attributed to successful expansion into international markets and the introduction of new product lines. The company has expanded its market share in the premium sportswear segment to 30%, highlighting its strong brand presence and customer loyalty.

The 18% profit growth in the same period indicates that Lululemon is not only able to increase revenue but also operate efficiently and enhance profitability. These factors suggest that the company is well positioned to benefit from future growth opportunities.

Additionally, Lululemon has invested in expanding its digital platforms, improving the customer experience and boosting online sales. These strategic initiatives could further strengthen the company's position for robust growth.

Based on these fundamental data and market position, Lululemon Athletica Inc. stock could present an attractive investment opportunity, especially for investors focusing on long-term growth.

Dividend payment: No dividend (as of 2025)

Lululemon Athletica Inc. currently does not pay a dividend. The company has focused in the past on reinvesting its profits into the growth and expansion of the business rather than distributing dividends to shareholders.

This strategy allows Lululemon to strengthen its market position and invest in new markets and product lines. The reliability of the payout is therefore not relevant as no dividend payments are made.