Revenue distribution by industry:

• Accommodation: approx. 80%
• Food and Events: approx. 15%
• Other services: approx. 5%

TOP 3 markets:

• USA: approx. 60%
• China: approx. 15%
• Europe: approx. 10%

Marriott International generates the majority of its revenue from the accommodation sector, with room rentals and related services making up the main share. Food and events, such as conferences and banquets, also contribute significantly to the revenue.

The USA is the largest market for Marriott, attributed to the high number of hotels and strong brand presence. China and Europe follow as important markets benefiting from the growing middle class and increasing tourism.

Production: No physical production

Marriott International, Inc. is a leading company in the hotel and hospitality industry and does not produce physical products. Instead, Marriott offers services in the areas of accommodation, catering, and event management. The "production" in terms of services takes place in the numerous hotels and resorts operated worldwide under various Marriott brands.

The company focuses on operating and managing hotels as well as on franchise partnerships to offer its services globally.

Revenue Growth: Estimated 8-10% annually (2025 forecast)
Market Expansion: Planned opening of 200 new hotels worldwide (2025 forecast)

Marriott International is pursuing a strategy aimed at geographical expansion and portfolio diversification. The company plans to expand its presence in emerging markets such as Asia and Africa to benefit from the increasing demand for international travel and accommodation options.

Another focus is on digitization and enhancing the customer experience through technological innovations. Marriott is investing in mobile technologies and personalized services to strengthen customer loyalty and increase efficiency.

Additionally, Marriott is committed to sustainable practices to reduce its ecological footprint, which is gaining importance in the industry. These measures are intended not only to reduce environmental impact but also to enhance the brand image and attract new customer segments.

Main materials: Textiles, furniture, electronics

Main supplying countries: China, India, Vietnam

Marriott International, Inc. mainly imports materials and products necessary for the operation and furnishing of their hotels. This includes textiles such as bed linen and towels, furniture for room furnishings, and electronic devices for hotel operations.

China is a significant supplier of electronics and furniture, while India and Vietnam are important sources for textiles. These countries offer cost-effective production opportunities and have established themselves as reliable partners in the supply chain. Marriott utilizes these international suppliers to ensure quality and comfort in their hotels worldwide.

Market share: 6% (estimated, 2025)
Brand portfolio: Over 30 brands worldwide
Loyalty program: Over 160 million members (2025)

Marriott International has a significant competitive advantage due to its extensive brand portfolio, which includes over 30 different brands, thus covering a wide range of customer needs. This diversification enables Marriott to be present in the luxury segment as well as in the mid-range and budget segments.

Another key advantage is the Marriott Bonvoy loyalty program, which with over 160 million members is one of the largest in the hotel industry. This program promotes customer loyalty and provides Marriott with a stable customer base that ensures recurring revenue even in economically challenging times.

In addition, Marriott benefits from its global presence and strong brand awareness, making it easier for the company to expand into new markets and benefit from economic recoveries in different regions. Together, these factors give Marriott a sustainable competitive advantage in the hotel industry.

Institutional Investor Share: Approximately 75% (estimated for 2025 based on historical trends)

Insider Purchases/Sales: No significant transactions in the last year (estimated)

The institutional investor share in Marriott International, Inc. traditionally stands at about 75%, indicating the trust of large investment companies and funds in Marriott's business model and market position.

Insider purchases and sales are usually an indicator of management's confidence in the company's future development. In recent years, there have been no significant insider transactions, indicating a stable assessment of the company's development by management.

Market share of Marriott International: approx. 15% (estimated for 2025)

Top competitors and their market shares:

1. Hilton Worldwide Holdings Inc.: approx. 12%
2. InterContinental Hotels Group (IHG): approx. 10%
3. Accor S.A.: approx. 8%
4. Hyatt Hotels Corporation: approx. 5%
5. Wyndham Hotels & Resorts, Inc.: approx. 4%

Marriott International is one of the leading players in the global hotel market and holds a significant market share. The company's moat is characterized by its strong brand presence, extensive loyalty program (Marriott Bonvoy), and broad geographical coverage. These factors provide Marriott with a competitive advantage by fostering customer loyalty and repeat business.

Compared to its competitors, Marriott has an advantage due to its size and comprehensive portfolio of hotel brands. Hilton and IHG are also strong competitors with established brands and loyalty programs that help them secure market shares. Accor and Hyatt also offer strong brands, but with a lesser global presence compared to Marriott.

Overall, Marriott offers a significant moat strengthened by its size, brand diversity, and customer loyalty. However, the competition is intense, and other companies like Hilton and IHG also have strong positions in the market.

Revenue growth: 10% (2024) Profit growth: 8% (2024) Market share in the hotel industry: 7% (2024)

Marriott International, Inc. recorded a revenue growth of 10% in 2024, attributed to a strong recovery in the travel industry and high demand for hotel stays. Profit growth was at 8%, indicating efficient cost control and improved operating margin.

Furthermore, the company expanded its market share in the global hotel industry to 7%, highlighting its leading position in the sector. Marriott benefits from a diversified brand strategy and a strong presence in key markets worldwide.

Considering these factors, Marriott seems well positioned to benefit from the ongoing recovery of the travel industry. The strategic investments in technology and sustainability could also have long-term positive effects on growth and profitability.

Dividend payment: Yes, Marriott International pays a dividend.
Dividend yield: Approx. 1.5% (2025, estimated)
Reliability: High, based on historical payout policy.

Marriott International has regularly distributed dividends to its shareholders in the past. The company's dividend policy aims to provide shareholders with a stable and growing return. Despite economic fluctuations, Marriott has generally maintained its dividend payments, indicating a reliable payout.

However, it is important to note that the dividend yield is relatively moderate compared to other companies in the industry, suggesting a conservative payout policy. This could be attributed to a strategy aimed at preserving capital for future investments and growth.