Revenue distribution by industry:

• Advertising: approx. 97%
• Reality Labs (VR/AR): approx. 3%

TOP 3 Markets:

1. USA and Canada: approx. 45%
2. Europe: approx. 25%
3. Asia-Pacific: approx. 20%

Meta Platforms, Inc. generates the majority of its revenue from the advertising business, supported by its platforms such as Facebook, Instagram, and WhatsApp. The Reality Labs division, dealing with Virtual and Augmented Reality, contributes a smaller share but shows growth potential.

The USA and Canada remain Meta's largest markets, followed by Europe and the Asia-Pacific region. These markets are crucial for the company as they have both high user numbers and strong advertising spending.

Production Sites: Globally distributed

Meta Platforms, Inc. produces its hardware products, such as the Oculus VR headsets, in various countries worldwide. The main production facilities are located in Asia, especially in China and Taiwan, where many electronics companies have their manufacturing capacities.

In addition, Meta has partnerships with various manufacturers to diversify production and minimize risks. The exact locations may vary as the company regularly adjusts its supply chains to optimize efficiency and cost-effectiveness.

Revenue Growth: Estimated 10-12% annually (2025 forecast)
Investments in Metaverse: Over 10 billion USD annually (2023-2025)
Advertising Revenue: Main source of revenue, over 97% of total revenue (2024)

Meta Platforms, Inc. is pursuing a multi-pronged growth strategy to strengthen its market position and explore new business areas. A key component of this strategy is the significant investment in the Metaverse. The company plans to invest over 10 billion USD annually in the development of this virtual reality to secure a leading position in this emerging market.

In addition to the Metaverse, the monetization of advertising revenue remains a key focus. Meta is focusing on optimizing its advertising platforms to increase the efficiency and effectiveness of ads. This includes the use of AI and machine learning to enhance personalized advertising and optimize user experience.

Furthermore, Meta is expanding into the field of artificial intelligence and augmented reality. These technologies are intended to support not only the Metaverse but also enable new applications and products that can increase user engagement and unlock new revenue streams.

Main materials: Semiconductors, glass, aluminum, plastic

Countries of origin:

• Semiconductors: Taiwan, South Korea, USA
• Glass: China, Japan
• Aluminum: Canada, Russia
• Plastic: USA, Germany

Meta Platforms, Inc. is heavily dependent on technology and hardware production, especially for devices like VR headsets and other hardware products. The semiconductor industry is crucial, with Taiwan and South Korea being leading exporters. Glass and aluminum are needed for displays and casings, mainly sourced from China, Japan, and Canada. Plastic is used for various components and casings, with the USA and Germany being the main suppliers.

Market share in the social networking sector: approx. 60% (2024) Revenue from advertising: 97% of total revenue (2024) Research and development expenses: $20 billion USD (2024)

Meta Platforms, Inc. has a significant competitive advantage, especially due to its dominant market position in the social networking sector. With platforms like Facebook, Instagram, and WhatsApp, Meta reaches billions of users worldwide, giving them a substantial edge in digital advertising. The majority of their revenue comes from advertising, highlighting the importance of their user base and the effectiveness of their advertising platforms.

Furthermore, Meta invests significantly in research and development, particularly in the areas of Virtual Reality (VR) and Augmented Reality (AR), which could give them a technological edge. These investments could open up new revenue streams in the long term and reduce dependence on advertising revenue.

Despite these advantages, Meta faces challenges, including regulatory risks and increasing competition from other platforms like TikTok. Nevertheless, the competitive advantage remains strong due to their established user base and innovation capabilities.

Institutional investor share: approx. 75% (2025, estimated based on historical data)

Insider trades: Data for 2025 not specifically available, but historically more sales than purchases

The institutional investor share in Meta Platforms, Inc. traditionally stands at around 75%. This high participation reflects the confidence of institutional investors in the company's long-term performance.

Insider transactions at Meta typically show more sales than purchases, which is not uncommon for large technology companies. This may be attributed to executives realizing profits by exercising stock options. It is important to consider these transactions in the context of the overall performance and strategic direction of the company.

Market share of Meta Platforms, Inc.: 23% (estimated for 2025 in the social networking sector)

Main competitors and their market shares:

1. TikTok (ByteDance): 20%
2. YouTube (Alphabet Inc.): 18%
3. Snapchat (Snap Inc.): 12%
4. Twitter (X Corp.): 10%
5. Pinterest: 8%
6. LinkedIn (Microsoft): 5%
7. WeChat (Tencent): 4%

Moat of Meta Platforms, Inc.:

Meta Platforms, Inc. has a significant moat, mainly supported by its strong user base, the integration of platforms like Facebook, Instagram, and WhatsApp, as well as its comprehensive data analytics capabilities and advertising platforms. These factors enable Meta to run personalized advertising more efficiently than many competitors, providing a significant competitive advantage.

In comparison to other companies, TikTok has a strong moat due to its innovative short-video platform and high user engagement, especially among younger audiences. YouTube benefits from its vast video library and the support from Alphabet, which is also a significant advantage.

Snapchat and Twitter have specific niche markets and features that help them differentiate, but their moats are less pronounced compared to Meta. LinkedIn and WeChat offer specialized services that provide advantages in their respective areas (professional networking and comprehensive communication services), but they do not have the same broad appeal as Meta.

Overall, Meta has one of the strongest moats in the social networking sector, but the competition is intense, and competitors are continuously evolving to strengthen their own advantages.

Revenue Growth: 11.2% (2024)
Profit Growth: 9.8% (2024)
R&D Expenses: 15% of revenue (2024)

Meta Platforms, Inc. recorded solid revenue growth of 11.2% in 2024, attributed to strong demand for digital advertising services and the increasing use of its platforms. The profit growth of 9.8% indicates that the company was able to maintain its profitability despite increasing investments in new technologies and platforms.

A key factor that makes Meta a potentially good investment is the significant spending on research and development, amounting to 15% of revenue. This suggests that the company continues to invest heavily in innovations, especially in the areas of virtual reality and augmented reality, which could open up new revenue streams in the long term.

Additionally, Meta has expanded its user base and improved the monetization of its platforms, indicating strong operational performance. These factors, combined with a solid financial foundation and a diversified business model, make Meta Platforms, Inc. an attractive investment opportunity for investors looking for long-term growth.

Dividend payment: None (As of 2023)

Meta Platforms, Inc. has not distributed any dividends to its shareholders so far. The company has traditionally focused on reinvesting profits into growth and the development of new technologies rather than paying out dividends.

The reliability of a potential future dividend payment cannot be evaluated at this time, as Meta has no history of dividend payments. Investors interested in dividends should therefore consider other companies that regularly pay dividends.