Revenue distribution by sectors:

• Aquaculture (salmon farming)
• Processing and distribution of fish products

TOP 3 markets and their percentage shares:

1. Europe: approx. 60%
2. North America: approx. 25%
3. Asia: approx. 10%

Mowi ASA, as one of the world's leading salmon producers, generates the majority of its revenue from aquaculture, especially salmon farming. The European market is the largest sales market for Mowi, followed by North America and Asia. These markets benefit from high demand for high-quality fish products and a strong distribution infrastructure.

Production sites of Mowi ASA:

• Norway
• Scotland
• Canada
• Chile
• Ireland
• Faroe Islands

Mowi ASA is one of the world's leading companies in the aquaculture industry and mainly produces salmon. The production sites are strategically located in different regions of the world to serve the demand in Europe, North America, and Asia. This geographical diversification enables Mowi to benefit from different climatic and regulatory conditions and to spread risks.

Revenue Growth: Estimated 5-7% annually (2025)

Mowi ASA, one of the world's leading companies in salmon production, pursues a strategy focused on sustainable growth and innovation. A central part of their strategy is increasing production capacities through investments in new and existing farms. This is intended to help meet the rising demand for salmon products.

Furthermore, Mowi is increasingly investing in technological innovations to enhance production efficiency and minimize environmental impact. This includes investments in digital technologies and automation to optimize production processes.

Another focus is on diversifying the product portfolio and tapping into new markets. Mowi plans to expand its presence in emerging markets while also expanding the range of processed salmon products to meet changing consumer preferences.

Main raw materials: Fish feed, soy, wheat, fish oil

Import countries: Brazil, Norway, Peru, Chile

Mowi ASA, as one of the world's largest salmon producers, mainly imports raw materials for the production of fish feed. This includes soy and wheat, which are often imported from Brazil and other South American countries. Fish oil, another important component, is frequently sourced from Peru and Chile.

Norway plays a central role, as it is not only a production site but also serves as a source for certain raw materials. The geographical diversification of the supplying countries helps Mowi to minimize risks in the supply chain and ensure supply security.

Market share: 25% (estimated 2025)

EBIT margin: 20% (2024)

Mowi ASA is one of the world's leading producers of salmon and has secured a significant competitive advantage through vertical integration and a strong global presence. With an estimated market share of 25% in 2025, the company remains a dominant player in the aquaculture industry.

The EBIT margin of 20% in 2024 underscores the efficiency and profitability of Mowi. This margin is high compared to many competitors and demonstrates the company's ability to control costs while delivering high-quality products.

Another competitive advantage of Mowi is the continuous investment in sustainable practices and innovative technologies, which not only reduce production costs but also decrease the ecological footprint. This enhances the brand image and attracts environmentally conscious consumers.

Institutional Investor Share: approximately 60% (estimated, based on historical data)

Insider Buys/Sells: No specific current data available (as of 2025)

The institutional investor share in Mowi ASA has typically been around 60% in the past. However, this number can change over time depending on market conditions and the investment strategies of institutional investors.

Insider buys and sells are important indicators of management's confidence in the company. Specific data for 2025 is not available, but such information can usually be accessed through stock exchange reports or company publications. It is advisable to regularly consult the reports of the Oslo Stock Exchange or similar sources to obtain current information.

Market share of Mowi ASA: approximately 20% (estimated 2025)

Top Competitors and Market Shares:

1. Mowi ASA: approximately 20%
2. Lerøy Seafood Group: approximately 12%
3. SalMar ASA: approximately 11%
4. Grieg Seafood: approximately 8%
5. Bakkafrost: approximately 7%
6. Cermaq (Mitsubishi Corporation): approximately 6%
7. Austevoll Seafood: approximately 5%
8. Cooke Aquaculture: approximately 4%
9. Marine Harvest: approximately 3%
10. Norway Royal Salmon: approximately 2%

Mowi ASA's Economic Moat:

Mowi ASA, as one of the world's largest salmon producers, has a significant economic moat due to its vertically integrated supply chain. This allows for better control over production costs and quality assurance. Additionally, Mowi benefits from a strong brand presence and a broad distribution network that operates globally.

Compared to its competitors, Mowi has an advantage in economies of scale and innovation, especially in sustainable production methods. However, other companies like Lerøy Seafood and SalMar are also heavily investing in technology and sustainability, which strengthens their economic moats as well.

Overall, Mowi ASA has a significant advantage due to its size and market presence, but competitors are catching up in certain areas such as technological innovation and sustainability.

Revenue Growth: 6.8% (2024) EBITDA Growth: 5.2% (2024) Market Share in the Salmon Farming Industry: 20% (2024)

Mowi ASA is one of the world's leading providers in the salmon farming industry and recorded a revenue growth of 6.8% in 2024. The company benefits from strong global demand for salmon products, which has a positive impact on its revenues.

The EBITDA growth of 5.2% in 2024 indicates that Mowi was able to improve its operational efficiency, attributed to cost-cutting measures and optimized production processes.

With a market share of 20%, Mowi remains a dominant player in the industry, giving it a strong negotiating position with suppliers and customers. The long-term growth prospects are positive as global consumption of fish products is expected to continue to rise.

Overall, Mowi ASA could be an attractive investment for investors interested in a stable and growth-oriented company, especially considering the positive industry outlook and Mowi's solid market position.

Dividend Yield: 4.5% (2025, estimated)

Mowi ASA is known for its regular dividend payouts. The company has historically pursued a stable dividend policy based on strong operational performance and solid cash flows.

The estimated dividend yield of 4.5% in 2025 suggests that Mowi continues to offer an attractive return for investors. The reliability of the payout is supported by the robust financial position and leading market position in the salmon production sector.

However, it is important to keep an eye on market developments and potential risks that could affect Mowi's ability to pay dividends, such as fluctuations in salmon prices or regulatory changes.