Industry Turnovers:

• Household appliances: approx. 70%
• Smart home solutions: approx. 20%
• Services and others: approx. 10%

TOP 3 Markets:

• China: approx. 45%
• USA: approx. 25%
• Europe: approx. 15%

Haier Smart Home Co., Ltd. generates the majority of its turnover from the household appliances industry, which accounts for about 70% of the total turnover. This includes products such as refrigerators, washing machines, and air conditioners. Another significant area is smart home solutions, which make up about 20% of the turnover and are gaining importance.

Geographically, China is the largest market for Haier, followed by the USA and Europe. These markets are crucial for the company as they together account for about 85% of the turnover. The strong presence in these regions is supported by strategic partnerships and a wide range of products.

Production sites: Worldwide, with a focus on China, Europe, and the USA.

Haier Smart Home Co., Ltd. is a globally operating company that produces its products in several countries. The main production site is located in China, where the company has its roots and concentrates a large part of its manufacturing capacity.

In addition, in recent years, Haier has expanded its production capacities internationally, especially in Europe and the USA. This expansion allows the company to manufacture its products closer to the respective markets, reducing delivery times and facilitating adaptation to local market needs.

Revenue Growth: Estimated 10-12% annually (2025)
Focus on IoT and Smart Home Technologies

Haier Smart Home Co., Ltd. pursues a strategy that is strongly focused on the integration of Internet of Things (IoT) and Smart Home technologies. The company continuously invests in research and development to develop innovative and connected household appliances that make consumers' daily lives easier.

Another strategic focus is on global expansion. Haier has strengthened its presence in international markets through strategic partnerships and acquisitions to increase its market share outside of China.

In addition, Haier is focusing on improving customer experience through personalized services and an optimized supply chain. This is intended not only to increase customer satisfaction but also to enhance the efficiency and profitability of the company.

Main raw materials: Steel, plastic, electronic components

Main importing countries: China, South Korea, Japan, Germany

Haier Smart Home Co., Ltd., a leading company in the household appliances sector, imports a variety of raw materials and materials necessary for the production of their products. The main raw materials include steel and plastic, which are used for the housing and structural components of the devices. Electronic components are also crucial as they are integrated into the smart functions of the devices.

China is a significant supplier, especially for steel and electronic components, due to its strong industrial base and cost-effective production. South Korea and Japan are important partners for high-quality electronic components used in the advanced features of Haier's devices. Germany supplies specialized machinery and technologies used in production.

This international sourcing allows Haier to offer high-quality products at competitive prices while benefiting from technological advancements in different countries.

Market share in the household appliances industry: 10% (estimated for 2025)
R&D investments: 4.5% of revenue (2024)
Brand awareness: Top 3 worldwide (2025)

Haier Smart Home Co., Ltd. has a significant competitive advantage due to its strong market position and innovation capabilities. The company continuously invests in research and development, accounting for approximately 4.5% of its revenue. These investments enable Haier to develop innovative products and differentiate itself from the competition.

Moreover, Haier is among the top 3 most recognized brands globally in the household appliances sector. This brand strength helps build consumer trust and enhance customer loyalty. The global market share of around 10% underscores the company's ability to operate successfully in various markets.

Additionally, Haier benefits from a strong presence in emerging markets, further increasing its growth potential. The combination of innovation, brand strength, and global presence gives Haier a sustainable competitive advantage in the household appliances industry.

Institutional investor share: Approx. 30% (estimate based on 2023 data)

Insider purchases/sales: No significant transactions in the last year (estimate based on 2023 data)

The institutional investor share in Haier Smart Home Co., Ltd. is estimated to be around 30%. This reflects the interest of investment funds and other major financial institutions that invest in the company to benefit from its growth potential.

Regarding insider purchases or sales, there were no significant transactions in the last year that could indicate strong confidence or concerns from the company's management regarding future business development. This may suggest that the management is satisfied with the current corporate strategy.

Market share Haier Smart Home Co., Ltd.: 8.5% (2025, estimated)

Top competitors and their market shares:

1. Whirlpool Corporation: 10.2%
2. LG Electronics: 9.8%
3. Samsung Electronics: 9.5%
4. Haier Smart Home Co., Ltd.: 8.5%
5. Electrolux AB: 7.3%
6. Bosch (BSH Hausgeräte GmbH): 6.9%
7. Midea Group: 6.5%
8. Panasonic Corporation: 5.8%
9. GE Appliances: 5.0%
10. Hitachi Appliances: 4.7%

Haier Smart Home Co., Ltd. has secured a solid market share of 8.5% and is ranked fourth among the largest companies in the household appliances sector. The market share is an indicator of the company's competitiveness and market presence.

Haier Smart Home's moat mainly lies in its strong brand recognition, wide product portfolio, and global distribution structure. The company has heavily invested in the digitization and networking of its products in recent years, which could give it a technological advantage.

Compared to its competitors such as Whirlpool and LG Electronics, which also have strong brands and extensive product lines, Haier's moat can be considered moderate. While Haier could be a leader in networking and digitization, other companies like Samsung and LG may have an advantage in technological innovation and product development.

Overall, competition in the household appliances industry is intense, and Haier's moat is significant but not insurmountable compared to the leading companies. Continuous innovation and adaptation to market trends will be crucial to maintaining or expanding the competitive advantage.

Revenue growth: 8.5% (2024) Profit growth: 6.2% (2024) Market share in the Smart Home sector: 12% (2024)

Haier Smart Home Co., Ltd. achieved solid revenue growth of 8.5% in 2024, attributed to the increasing demand for smart home solutions and successful expansion into international markets. The profit growth of 6.2% indicates that the company is able to effectively manage its costs and maintain its margins.

The company holds a 12% market share in the smart home sector, highlighting its strong position in this rapidly growing market segment. Continuous investments in research and development as well as strategic partnerships strengthen its innovation capabilities and competitiveness.

Overall, the stable financial performance and strong market position suggest that Haier Smart Home Co., Ltd. could be an attractive investment for investors interested in long-term growth in the smart home market.

Dividend yield: 3.5% (estimated for 2025)
Dividend history: Continuous payout in the last 5 years

Haier Smart Home Co., Ltd. has regularly paid dividends in recent years. The dividend yield for 2025 is estimated to be around 3.5%, based on the payouts of recent years and the company's current financial situation.

The company has a solid dividend history, indicating a reliable payout. This is supported by stable financial performance and a strong market position. Analysts believe that Haier will continue to be able to pay dividends at a similar level in the future, provided that no significant economic changes occur.