Industry Turnover:

1. Automation Technology: approx. 40%
2. Sensors and Measurement Technology: approx. 35%
3. Image Processing Systems: approx. 15%
4. Others (e.g. Software Solutions): approx. 10%

TOP 3 Markets:

1. Japan: approx. 30%
2. China: approx. 25%
3. USA: approx. 20%

Keyence Corporation is a leading company in the field of automation technology and sensors. The majority of turnover comes from automation technology, followed by sensors and measurement technology. These technologies are essential for Industry 4.0 and the advancing digitization in manufacturing.

Japan remains the largest market for Keyence, attributed to the country's strong industrial base and high level of automation. China and the USA follow as important markets benefiting from the growing demand for automation solutions in manufacturing.

Main production sites: Japan

Keyence Corporation is known for producing the majority of its products in Japan. The company pursues a strategy of in-house production to ensure the quality and innovation of its products. This production strategy enables Keyence to quickly respond to technological developments and market requirements.

In addition, Keyence utilizes a network of partners and suppliers to source specific components, while final assembly and quality control take place in its own facilities. This ensures the high quality and reliability for which Keyence products are known.

Revenue growth: 8.5% (2024) Profit margin: 54.2% (2024)

Keyence Corporation pursues a strategy that strongly focuses on innovation and technological leadership. The company continuously invests in research and development to expand its product range in the field of automation and sensors.

Another key focus is on global expansion. Keyence has strengthened its presence in key markets such as North America and Europe to benefit from the increasing demand for automation solutions.

Furthermore, Keyence emphasizes strong customer orientation by providing customized solutions and excellent customer service to foster long-term partnerships. These strategic approaches are intended to secure the sustainable growth of the company and further strengthen its market position.

Main raw materials: Electronic components, metals, plastics

Countries of origin: China, Taiwan, South Korea, Japan

Keyence Corporation is a leading company in automation technology and sensorics. The production of their products requires a variety of raw materials and materials.

Electronic components and metals are crucial for the production of sensors and automation solutions. These materials are mainly imported from Asian countries such as China, Taiwan, and South Korea, known for their electronics production.

In addition, Keyence sources plastics and other materials needed for the housing and mechanical parts of their products. Japan itself also plays an important role as a supplier of high-quality materials produced locally.

This diversification of sources enables Keyence to ensure supply security while benefiting from technological advancements in these countries.

Gross margin: 82.5% (2024)
EBIT margin: 55.1% (2024)
Market share in the field of automation sensors: 20% (2024, estimate)

Keyence Corporation has a significant competitive advantage that manifests itself in several areas. The exceptionally high gross margin of 82.5% demonstrates the company's ability to sell its products at a premium price, indicating a strong brand position and innovation capability.

The EBIT margin of 55.1% highlights the company's efficiency in cost control and its ability to generate high profits from revenue. This is an outstanding value compared to competitors in the industry and suggests superior operational efficiency.

Additionally, Keyence holds an estimated market share of 20% in the field of automation sensors, emphasizing its leading position in this sector. Continuous investment in research and development enables Keyence to introduce innovative products to meet the changing demands of the industry.

Overall, Keyence's competitive advantage is secured by a combination of high profitability, strong market position, and continuous innovation.

Institutional investor share: 53% (estimated for 2025 based on trends)

Insider purchases/sales: No significant insider transactions reported (2024)

The institutional investor share in Keyence Corporation is estimated to be 53%. This number is based on trends and data from recent years, which show a stable participation of institutional investors. Institutional investors play a crucial role in the stability and trust in Keyence's stock.

Regarding insider transactions, no significant purchases or sales by insiders were reported in 2024. This suggests that the management and other insiders have confidence in the current company strategy and future development.

Market share of Keyence Corporation: Estimated 10% (2025)

Main competitors and their market shares:

1. Omron Corporation: Estimated 8%
2. Siemens AG (Industrial Automation Division): Estimated 7%
3. Rockwell Automation: Estimated 6%
4. Schneider Electric (Industrial Automation Division): Estimated 5%
5. Mitsubishi Electric Corporation: Estimated 4%
6. Honeywell International (Automation Division): Estimated 3%
7. ABB Ltd.: Estimated 3%
8. Yokogawa Electric Corporation: Estimated 2%
9. Fanuc Corporation: Estimated 2%
10. Emerson Electric Co.: Estimated 2%

Moat of Keyence Corporation:

Keyence Corporation possesses a significant moat due to its strong innovation capabilities and the ability to quickly adapt to market changes. The company is known for its high-quality sensors and automation solutions used in various industries. Another advantage is its direct sales model, which enables close customer relationships and provides rapid feedback for product improvement.

Compared to its competitors, Keyence has the advantage of not owning production facilities, which translates to high flexibility and lower fixed costs. This allows the company to quickly respond to changes in demand and focus on research and development.

While companies like Siemens and Schneider Electric also have strong moats due to their comprehensive product portfolios and global networks, Keyence stands out for its specialization and speed of innovation. Competing companies may have advantages in certain areas such as broad product availability or global presence, but Keyence remains competitive through its niche focus and technological leadership.

Revenue growth: 10% (2024) Profit growth: 8% (2024) R&D expenses: 12% of revenue (2024)

Keyence Corporation recorded a revenue growth of 10% in 2024, attributed to strong demand for their automation solutions and sensor products. The company also achieved a profit growth of 8%, indicating efficient cost controls and strong operational performance.

A key factor in Keyence's positive development is the high proportion of expenses for research and development, which amounts to 12% of revenue. This demonstrates the company's commitment to investing in innovative technologies that can support future growth.

Furthermore, Keyence holds a strong market position and a diversified product portfolio, enabling the company to establish a presence in various industries. The continuous expansion into international markets also contributes to the growth strategy.

Overall, Keyence's financial performance and strategic direction suggest that the stock could be an attractive investment, especially for investors interested in long-term growth.

Dividend yield: 0.5% (2025, estimated) Dividend history: No regular payouts

Keyence Corporation is known for not regularly paying dividends. In the past, the company has occasionally paid special dividends, but has not pursued a consistent dividend policy.

Therefore, the reliability of the payout is to be considered low, as the company prefers to reinvest its profits in growth and innovation. Investors should focus on the potential for share price appreciation rather than regular dividend payments when it comes to Keyence.