Automotive Industry: approx. 90% of revenue
Aerospace Industry: approx. 10% of revenue

TOP 3 Markets:
USA: approx. 65%
Japan: approx. 15%
China: approx. 10%

Subaru Corporation generates the majority of its revenue from the automotive industry, with the aerospace sector accounting for a smaller but significant portion. The U.S. market is the largest single market for Subaru, driven by strong demand for their all-wheel-drive vehicles and SUVs. The domestic market of Japan and the growing market in China follow in second and third place. This distribution demonstrates the company's international reach and strategic focus on the North American market.

Production sites of Subaru Corporation:

1. Gunma, Japan: Main production facility for the Japanese market and some export markets.
2. Lafayette, Indiana, USA: Subaru of Indiana Automotive, Inc. (SIA) is the only Subaru production site outside of Japan and mainly serves the North American market.

Subaru Corporation operates its main production facilities in Japan and the USA. The facility in Gunma, Japan, is responsible for producing a variety of Subaru models, while the facility in Lafayette, Indiana, serves the North American markets. This geographical distribution enables Subaru to efficiently respond to demand in different regions and optimize logistics costs.

Revenue Growth: Estimated at 5-7% annually (2025-2028)

Focus on Electromobility: Subaru plans to achieve at least 40% of its global sales with electric vehicles and hybrid models by 2030.

Investments in Research and Development: Subaru has announced a significant increase in its investments in research and development, especially in the field of electromobility and autonomous driving technologies.

Subaru Corporation is pursuing a strategy that heavily focuses on the development and introduction of electric vehicles. The company aims to generate a significant portion of its sales through electric and hybrid vehicles by 2030. This is part of a broader plan to reduce CO2 emissions and meet the requirements for sustainable mobility.

In addition, Subaru is investing significantly in research and development to expand its technological capabilities, especially in the field of autonomous driving technologies. These investments are intended to ensure that Subaru remains competitive and meets rapidly changing market demands.

Another aspect of the growth strategy is strengthening global presence, particularly in North America, which is considered one of Subaru's key markets. By introducing new models and enhancing production capacities, Subaru plans to further expand its market share in this region.

Steel: Mainly from Japan, South Korea, and China.

Aluminum: Imported from Australia and Canada.

Plastics: Sourced from China and the USA.

Electronic components: Main suppliers are Japan, Taiwan, and South Korea.

Subaru Corporation imports a variety of raw materials and materials necessary for automobile production. Steel and aluminum are essential materials for the body and structure of the vehicles. While Japan and South Korea are important suppliers of steel, Subaru mainly sources aluminum from Australia and Canada to support the lightweight construction of their vehicles.

Plastics are used for interior fittings and other components and mainly come from China and the USA. Electronic components, essential for modern vehicle technologies, are predominantly imported from Japan, Taiwan, and South Korea to ensure the high quality and reliability of the vehicles.

Market share in the USA: 4.2% (2024)
Research & Development expenses: 1.2 billion USD (2024)
Customer satisfaction: 84% (2024, J.D. Power)

Subaru Corporation has a significant competitive advantage, especially in the USA, where the company holds a market share of 4.2%. This market share is supported by strong brand loyalty and high customer satisfaction, which stands at 84% according to J.D. Power.

Another advantage of Subaru is the continuous investment in research and development, which amounted to 1.2 billion USD in 2024. These investments enable Subaru to integrate innovative technologies and safety features into their vehicles, increasing the attractiveness of their models.

Additionally, Subaru benefits from a strong presence in the all-wheel-drive vehicle segment, which is particularly appreciated in regions with challenging weather conditions. This strategic positioning and focus on niche markets contribute to strengthening Subaru's competitive advantage.

Institutional Investor Share: approx. 60% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (2024)

The institutional investor share at Subaru Corporation traditionally stands at around 60%, indicating the trust of large investment funds and institutional investors in the company's stability and growth potential.

In 2024, there were no significant insider transactions, suggesting that the company's management and insiders do not anticipate major changes in the company's valuation or strategy. This can be interpreted as a sign of stability and confidence in the current corporate leadership and market position.

Market Share of Subaru Corporation: approx. 3.5% (2025, global automotive market)

Main Competitors and Their Market Shares:

1. Toyota Motor Corporation: approx. 11.5%
2. Volkswagen AG: approx. 10.3%
3. Hyundai Motor Group: approx. 8.1%
4. General Motors: approx. 7.8%
5. Ford Motor Company: approx. 6.5%
6. Honda Motor Co., Ltd.: approx. 5.2%
7. Stellantis N.V.: approx. 4.9%
8. Nissan Motor Co., Ltd.: approx. 4.4%
9. BMW Group: approx. 3.9%
10. Subaru Corporation: approx. 3.5%

Moat of Subaru Corporation:

Subaru Corporation has a moderate moat, mainly characterized by its strong brand loyalty and focus on all-wheel-drive technology. Subaru has built a reputation for its reliable, safety-oriented vehicles that are particularly popular in regions with challenging weather conditions.

In comparison to larger competitors like Toyota and Volkswagen, which have more comprehensive product ranges, larger production capacities, and stronger global presence, Subaru's moat is less pronounced. Toyota and Volkswagen benefit from economies of scale and broader diversification, giving them a significant competitive advantage.

However, Subaru could strengthen its moat through innovations in electric propulsion and by expanding into niche markets. The focus on specific customer segments and continuous improvement of vehicle technology are crucial to compete against larger rivals.

Revenue Growth: 8.2% (2024) Profit Growth: 10.5% (2024) R&D Investments: 1.2 billion USD (2024) Market Share in the USA: 4.2% (2024)

Subaru Corporation recorded solid revenue growth of 8.2% in 2024, driven by strong demand for their vehicles, especially in the USA. Profit growth was at 10.5%, indicating efficiency improvements and cost-cutting measures.

The company continues to invest heavily in research and development, with a budget of 1.2 billion USD in 2024. These investments aim to expand the product range and strengthen technological leadership, especially in the field of environmentally friendly propulsion technologies.

Subaru holds a market share of 4.2% in the USA, one of its key markets. This stable market position, combined with a focus on quality and customer satisfaction, provides a solid foundation for future growth.

Overall, Subaru Corporation shows positive growth indicators and a strategic focus on innovation, making the stock a potentially good investment, especially for investors interested in long-term growth.

Dividend Yield: 3.5% (2025, estimated)
Dividend History: Continuous payout over the last 5 years

Subaru Corporation has regularly distributed dividends in recent years. The dividend yield is currently estimated at 3.5% for the year 2025. This indicates an attractive payout policy that may be of interest to investors.

Subaru has a solid history of dividend payment, signaling a reliable payout. The company's financial stability and the continuous demand for its vehicles support its ability to pay dividends in the future.