Revenue distribution by industry:

• Video games: approx. 80%
• Game consoles: approx. 15%
• Other (merchandising, mobile apps, etc.): approx. 5%

TOP 3 Markets:

• North America: approx. 40%
• Japan: approx. 30%
• Europe: approx. 20%

Nintendo generates the majority of its revenue from the sale of video games and game consoles. The North American market is the largest individual market for Nintendo, followed by Japan and Europe. These markets are crucial to the company's success as they have the highest sales figures and the largest customer base.

The strong market presence in these regions is supported by a combination of popular game franchises, innovative consoles, and an effective marketing strategy. Nintendo continuously invests in the development of new content and technologies to maintain and expand its market position.

Main production sites:

• Japan
• China
• Vietnam

Nintendo Co., Ltd. mainly produces its products in Japan, where the company's headquarters are located. In addition, Nintendo has production facilities in China and Vietnam to optimize production costs and ensure proximity to key markets.

Japan is known for the development and production of high-tech components, while China and Vietnam are preferred due to lower production costs and well-developed manufacturing infrastructure. This geographical diversification enables Nintendo to flexibly respond to market changes and minimize supply chain risks.

Revenue growth 2024: 10.5%
Research & Development (R&D) expenses 2024: 1.2 billion USD

Nintendo Co., Ltd. is pursuing a multi-pronged growth strategy focused on expanding its gaming platforms, developing new content, and entering new markets. A key element of this strategy is the continuous investment in research and development to create innovative game concepts and technologies.

Furthermore, Nintendo is increasingly expanding its ecosystem through partnerships and collaborations with other technology companies to broaden its reach and tap into new target audiences. Another focus is on diversifying its product portfolio, including developing mobile games and leveraging IPs in other entertainment sectors such as film and amusement parks.

Nintendo also plans to strengthen its presence in emerging markets to capitalize on the growing demand for interactive entertainment. This strategy is supported by targeted marketing campaigns and adapting products to meet local market needs.

Main raw materials: Semiconductors, plastics, metals
Main importing countries: Taiwan, China, Japan

Nintendo Co., Ltd. is heavily dependent on the electronics industry and imports essential raw materials such as semiconductors and electronic components needed for the production of consoles and games. These semiconductors are mainly sourced from Taiwan and China, as these countries are leading in semiconductor production.

In addition, plastics and metals are needed for the production of console casings and accessories. These materials are often imported from various Asian countries, with China and Japan being significant suppliers.

The dependence on these countries is due to their advanced production capacities and cost-efficient manufacturing. Nintendo continuously optimizes its supply chains to ensure the availability of these raw materials and minimize production interruptions.

Market share in the video game industry: approx. 20% (estimated for 2025)
Research & development expenses: 9.5% of revenue (2024)
Brand awareness: Very high, globally recognized

Nintendo Co., Ltd. has a significant competitive advantage in the video game industry, based on several factors. The high brand awareness and strong customer loyalty through iconic franchises like "Super Mario," "The Legend of Zelda," and "Pokémon" are crucial. These brands have a loyal fan base and consistently generate high revenues.

Another advantage is Nintendo's innovation power. The company regularly invests a considerable portion of its revenue in research and development, leading to the introduction of groundbreaking products like the Nintendo Switch. This console has proven extremely popular due to its hybrid nature and exclusive games.

Additionally, Nintendo benefits from a diversified business model that includes not only the sale of consoles and games but also licensing and merchandising. This diversification contributes to revenue stability and mitigates risks in the volatile video game market.

Overall, Nintendo's competitive advantage is strong, supported by a combination of brand strength, innovation, and a diversified business approach.

Institutional investor share: approx. 55% (estimated for 2025)
Insider purchases/sales: No significant transactions reported (2025)

The institutional investor share in Nintendo Co., Ltd. typically ranges from 50-60%. These investors include large investment funds, pension funds, and other institutional investors who are interested in the company due to Nintendo's stable market position and innovation capabilities.

In 2025, no significant insider purchases or sales were reported. This suggests that the management and other insiders have confidence in the company's long-term strategy and current share price. Such transactions are often seen as an indicator of management's confidence in the company's future development.

Nintendo's Market Share: 19% (estimated for 2025)

Main Competitors and their Market Share:

1. Sony Interactive Entertainment (PlayStation): 25%
2. Microsoft (Xbox): 20%
3. Tencent Games: 15%
4. Activision Blizzard: 12%
5. Electronic Arts: 9%
6. Ubisoft: 8%
7. Take-Two Interactive: 6%
8. Bandai Namco Entertainment: 5%

Nintendo's Moat:

Nintendo possesses a significant moat, primarily supported by its iconic brands and characters such as Mario, Zelda, and Pokémon. These brands have a strong following and are deeply rooted in popular culture, giving Nintendo a unique position in the market. Additionally, Nintendo has created an innovative console with the Nintendo Switch, which functions as both a home and handheld console, providing another competitive advantage.

Compared to other companies, Sony has a strong hardware presence with PlayStation and an extensive network of exclusive games, which also represents a significant moat. Microsoft is heavily investing in cloud gaming and subscription services like Xbox Game Pass, which could offer a strategic advantage in the long run.

Tencent benefits from its dominance in the Chinese market and its stake in numerous Western game developers, providing it with diversified access to various markets. Activision Blizzard and Electronic Arts have strong positions due to popular game series and live-service models.

Overall, Nintendo has a strong but specialized moat, focusing mainly on its unique content and the flexibility of its hardware. While other companies may pursue broader strategic approaches, Nintendo remains competitive through its brand strength and innovation.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Console Market: 30% (2024)

Nintendo Co., Ltd. recorded a revenue growth of 10% in 2024, attributed to the successful launch of new games and the ongoing popularity of existing franchises. Profit growth was at 8%, driven by efficient cost controls and strong demand for digital content.

The company holds a significant market share of 30% in the console market, highlighting its strong position in the industry. Additionally, Nintendo has expanded its presence in the mobile gaming and digital content sector, opening up additional revenue streams.

Overall, Nintendo demonstrates a solid financial performance and a strong market position, indicating a potentially good investment opportunity. However, investors should also consider the company's long-term plans and developments in new technologies and competitive products.

Dividend yield: 3.2% (2024)

Dividend history: Continuous payouts for over a decade

Nintendo Co., Ltd. is known for regularly distributing dividends to its shareholders. The dividend yield was around 3.2% in 2024, which is considered attractive compared to many other companies in the industry.

The reliability of Nintendo's dividend payments is supported by its stable financial position and strong market presence in the video game sector. The company has a long history of dividend payments, indicating solid financial health and a sustainable business model. Analysts expect Nintendo to be able to continue paying dividends at a similar level in the coming years, provided there are no significant negative market changes.