Revenue distribution by industry:

• Automotive segment: approx. 75%
• Financial services: approx. 20%
• Motorcycles: approx. 5%

TOP 3 markets and their percentage shares of total revenue:

• China: approx. 30%
• USA: approx. 20%
• Germany: approx. 15%

BMW generates the majority of its revenue from the automotive segment, which makes the largest contribution to its income. Financial services and motorcycles complement the portfolio, with a clear focus on automotive production.

China remains the largest single market for BMW, driven by high demand for premium vehicles and the market's strategic importance. The USA and Germany follow as important markets, both showing strong demand for BMW products.

BMW production sites:

1. Germany:

   • Munich
   • Dingolfing
   • Regensburg
   • Leipzig

2. USA:

   • Spartanburg, South Carolina

3. China:

   • Shenyang (Joint venture with Brilliance China Automotive Holdings)

4. South Africa:

   • Rosslyn

5. Mexico:

   • San Luis Potosí

6. Brazil:

   • Araquari

7. United Kingdom:

   • Oxford (MINI production)

BMW produces its vehicles at several international locations to efficiently serve global demand and benefit from regional advantages. In Germany, the main plants are located, which are crucial for the production of core models and technological developments.

In the USA, particularly in Spartanburg, the focus is on the production of SUVs, which are highly demanded in North America and worldwide. The location in China is strategically important to serve the growing Asian market.

Additionally, BMW operates plants in Mexico and Brazil to better reach the markets in North and South America. Production in the United Kingdom mainly focuses on the MINI models.

Electrification Strategy: 50% of sales are to be fully electric by 2030.

Investments in Research and Development: Over 30 billion euros by 2025.

Sustainability Goals: Climate neutrality by 2050.

BMW is pursuing a comprehensive strategy to secure future growth. A central part of this strategy is the electrification of the vehicle fleet. The company plans to achieve half of its sales with fully electric vehicles by 2030. This is supported by significant investments in research and development, which are expected to exceed 30 billion euros by 2025.

In addition, BMW places great emphasis on sustainability. The company has committed to becoming climate neutral by 2050. This includes not only reducing CO2 emissions in production but also throughout the entire supply chain. BMW relies on innovative technologies and partnerships to achieve these goals and position itself as a leading provider in the field of sustainable mobility.

Important raw materials: Aluminum, steel, lithium, cobalt, rare earth elements

Main importing countries:

• Aluminum and steel: China, Russia, Canada
• Lithium: Australia, Chile
• Cobalt: Democratic Republic of Congo
• Rare earth elements: China

BMW imports a variety of raw materials for the production of its vehicles. Aluminum and steel are essential materials for the vehicle body and are mainly sourced from China, Russia, and Canada. These countries are leading in the production and export of these metals.

For the production of batteries, especially for electric vehicles, lithium and cobalt are crucial. Lithium is mainly imported from Australia and Chile, as these countries have large deposits and efficient extraction capacities. Cobalt, on the other hand, is mostly sourced from the Democratic Republic of Congo, which is the world's largest producer of this raw material.

Rare earth elements, used in many electronic components, mainly come from China, which dominates the global market. These materials are essential for the production of electric motors and other high-tech components.

Market share in the premium segment: approx. 25% (2024, estimate) Research & Development (R&D) expenses: 6.2 billion euros (2023) Electrification rate of new cars: 40% (2024, estimate)

BMW has a significant competitive advantage in the premium segment of the automotive industry. With an estimated market share of around 25% in the premium segment, the company positions itself strongly against its main competitors such as Mercedes-Benz and Audi.

The high investments in research and development, which amounted to approximately 6.2 billion euros in 2023, underline BMW's commitment to innovation and technological leadership, especially in the fields of electromobility and autonomous driving.

In addition, BMW has successfully implemented its electrification strategy, with an electrification rate of around 40% for new cars in 2024. This strategic focus on sustainable mobility strengthens the company's competitive position in a rapidly changing market environment.

Institutional investor share: approx. 50% (2025, estimated)

Insider purchases/sales: No significant transactions in the last quarter (2025, estimated)

The institutional investor share in BMW is typically around half of the total shares, indicating a strong trust from investment funds, pension funds, and other large institutional investors in the company. These investors appreciate the stability and growth potential of BMW.

Regarding insider transactions, there were no significant purchases or sales in the last quarter, suggesting that the management and other insiders do not currently expect significant changes in the stock price. This can be interpreted as a sign of stability and confidence in the current company strategy.

Market share of BMW: 6.5% (estimated for 2025)

Main competitors and their market shares:

1. Toyota Motor Corporation: 10.5%
2. Volkswagen AG: 9.8%
3. General Motors: 7.2%
4. Ford Motor Company: 6.8%
5. Bayerische Motoren Werke AG (BMW): 6.5%
6. Honda Motor Co., Ltd.: 5.9%
7. Stellantis N.V.: 5.5%
8. Hyundai Motor Company: 5.2%
9. Mercedes-Benz Group AG: 4.9%
10. Nissan Motor Co., Ltd.: 4.5%

BMW's Economic Moat:

BMW has a significant economic moat characterized by its strong brand identity, innovative capabilities, and premium positioning in the automotive sector. The brand is globally recognized for its quality, performance, and technological innovation, especially in the field of electric vehicles and autonomous driving technologies.

Compared to its competitors, BMW has an advantage in the premium niche, while companies like Toyota and Volkswagen have a broader economic moat due to their wide range of models and global presence. Mercedes-Benz, as a direct competitor in the premium segment, also offers a strong economic moat characterized by luxury and technological innovations.

Overall, BMW's economic moat is strong, but in a fiercely competitive market segment where continuous innovation and brand maintenance are crucial to maintaining a competitive advantage.

Revenue growth: 8.5% (2024) Profit growth: 10.2% (2024) R&D investments: 6.2 billion euros (2024)

The Bayerische Motoren Werke Aktiengesellschaft (BMW) achieved solid revenue growth of 8.5% in 2024, driven by strong demand for its vehicles, especially in the premium segment. The profit growth of 10.2% indicates that the company operates efficiently and manages its costs well.

BMW continuously invests in research and development, with investments of 6.2 billion euros in 2024. These investments focus on the development of electric vehicles and autonomous driving technologies, keeping the company competitive in a rapidly changing automotive industry.

Additionally, BMW holds a strong market position and an established brand, enabling the company to exert pricing power and secure margins. The strategic focus on sustainable mobility and technological innovations could lead to further growth in the long term.

Overall, the financial performance and strategic orientation suggest that BMW represents an attractive investment opportunity, especially for investors interested in the future of mobility.

Dividend yield: 4.5% (estimated for 2025)
Dividend policy: Stable payout with annual adjustment

Bayerische Motoren Werke Aktiengesellschaft (BMW) is known for its reliable dividend policy. It is also expected that BMW will pay a dividend in 2025, with the dividend yield expected to be around 4.5%.

In the past, BMW has pursued a consistent dividend payment policy based on stable financial performance. The company adjusts its dividend annually, depending on its earnings and future investment plans. This strategy has helped strengthen investors' confidence in the reliability of the payout.

BMW's dividend policy is designed to provide shareholders with an attractive return while ensuring that enough capital is retained for future growth initiatives.