Revenue distribution by sector:

• Adhesive Technologies: approx. 50%
• Beauty Care: approx. 20%
• Laundry & Home Care: approx. 30%

TOP 3 markets and their percentage shares:

• Europe: approx. 40%
• North America: approx. 25%
• Asia-Pacific: approx. 20%

Henkel AG & Co. KGaA generates the majority of its revenue from the Adhesive Technologies sector, which accounts for about half of the total income. This sector includes industrial adhesives and solutions for a variety of applications, making Henkel a leading provider in this field.

In terms of geographical distribution, Europe is Henkel's largest market, followed by North America and the Asia-Pacific region. These markets are crucial for the company's revenue generation and reflect Henkel's global presence and diversification.

Production sites of Henkel AG & Co. KGaA:

Henkel AG & Co. KGaA produces its products worldwide in over 170 production facilities.

Henkel is a globally active company with a broad production network. The production sites are strategically located in various regions of the world to efficiently serve the demand in the respective markets. The most important production sites include countries in Europe, North America, Asia, and Latin America.

In Europe, Henkel has significant production plants in Germany, where the company's headquarters are also located. Other important production sites are in France, Spain, and Italy.

In North America, Henkel operates production facilities in the USA and Canada. These sites are crucial for supplying the North American market with consumer goods and industrial adhesives.

In Asia, Henkel has production facilities in China, India, and other countries to meet the growing demand in this region.

Latin America is also an important market for Henkel, with production sites in Brazil and Mexico.

This global production network enables Henkel to deliver its products efficiently and promptly to customers around the world.

Strategic Growth Areas:

1. Digitalization and Innovation
2. Sustainability
3. Strengthening of Core Brands

Henkel AG & Co. KGaA is pursuing a multi-track strategy to secure future growth. A central focus is on digitalization and innovation. The company is heavily investing in digital technologies to increase efficiency in production and improve customer service. This also includes the development of new digital business models and the use of data analytics to optimize the supply chain.

Another important aspect of the growth strategy is sustainability. Henkel has set ambitious goals to reduce CO2 emissions and promote circular economy models. This includes the development of sustainable products and packaging, as well as improving energy efficiency in production facilities.

Furthermore, Henkel places great emphasis on strengthening its core brands in the adhesives, beauty care, and laundry and cleaning sectors. Through targeted marketing strategies and product innovations, brand awareness is to be increased and market share expanded.

These strategic initiatives are intended to help Henkel increase its competitiveness and secure long-term growth.

Main raw materials: Chemicals, surfactants, adhesive raw materials, packaging materials
Countries of origin: USA, China, Germany, India

Henkel AG & Co. KGaA imports a variety of raw materials necessary for the production of their products in the areas of adhesives, detergents, and cosmetics. The most important raw materials include chemical basics such as surfactants and adhesive raw materials.

These raw materials are imported from various countries. The USA and China are significant suppliers of chemical basics, while Germany and India also represent important partners for specific materials and packaging. Henkel utilizes a global procurement network to ensure supply security and cost efficiency.

Market share in the adhesive sector: 20% (2024, estimate) EBIT margin: 13.5% (2024) R&D expenses: 2.5% of revenue (2024)

Henkel AG & Co. KGaA has a significant competitive advantage, especially in the adhesive sector, where the company holds an estimated market share of 20%. This positions Henkel as one of the leading providers in this segment. The strong market position is supported by continuous investments in research and development, which account for approximately 2.5% of revenue. These investments enable Henkel to develop innovative products and quickly respond to market trends.

In addition, Henkel has a solid EBIT margin of 13.5%, indicating an efficient cost structure and strong pricing power. This margin is competitive compared to many competitors in the industry and supports the company's ability to invest in growth and innovation.

The combination of a strong market share, continuous innovation, and solid financial performance gives Henkel a sustainable competitive advantage in the industry.

Institutional investor share: approx. 60% (estimated for 2025)
Insider purchases/sales: No significant transactions in the last year (2024)

The institutional investor share at Henkel AG & Co. KGaA traditionally stands at around 60%, based on the latest available data and typical industry comparisons. This demonstrates the confidence of large investment funds and institutional investors in the company.

In 2024, there were no significant insider purchases or sales, indicating a stable assessment of the company's value by management and other insiders. This can be seen as a positive signal for market stability and confidence in Henkel's future development.

Market share of Henkel AG & Co. KGaA: 7% (estimated for 2025 in the consumer goods sector)

Main competitors and their market shares:

1. Procter & Gamble (P&G): 15%
2. Unilever: 13%
3. L'Oréal: 12%
4. Reckitt Benckiser: 8%
5. Henkel AG & Co. KGaA: 7%
6. Colgate-Palmolive: 6%
7. Kao Corporation: 5%
8. Beiersdorf: 4%
9. Johnson & Johnson: 3%
10. Church & Dwight: 2%

Moat of Henkel:

Henkel has a moderate moat, mainly characterized by its strong brand presence in the laundry and cleaning products as well as cosmetics and personal care sectors. Brands like Persil, Schwarzkopf, and Loctite have high recognition and customer loyalty.

However, compared to its competitors, Henkel has a less pronounced moat than companies like Procter & Gamble or Unilever, which have a broader product portfolio and a stronger global presence. These competitors benefit from extensive distribution networks and greater market penetration, giving them a significant competitive advantage.

In summary, Henkel is strong in certain niche markets, but possesses a less dominant moat compared to industry leaders. Continuous innovation and brand strengthening are crucial to maintaining or expanding the competitive advantage.

Revenue growth: 2.5% (2024) EBIT margin: 13.8% (2024) R&D expenses: 2.7% of revenue (2024)

Henkel AG & Co. KGaA recorded a moderate revenue growth of 2.5% in 2024. The EBIT margin stands at 13.8%, indicating solid operational efficiency. This metric shows that Henkel is able to manage its costs effectively while remaining profitable.

Investments in research and development account for 2.7% of revenue, pointing to a continuous innovation strategy. This is particularly important in the consumer goods industry in which Henkel operates, in order to stay competitive and develop new products.

Overall, Henkel demonstrates stable financial performance with a focus on efficiency and innovation. These factors could make Henkel an attractive investment, especially for investors who value long-term stability and innovation prowess.

Dividend Yield: 2.5% (2025, estimated)
Dividend Continuity: Stable for over 25 years

Henkel AG & Co. KGaA is known for its reliable dividend policy. The company has continuously distributed dividends over the past decades and is considered a dependable dividend payer. The dividend yield in 2025 is estimated at 2.5%, which is in line with previous payouts.

Henkel pursues a conservative financial policy aimed at providing shareholders with a stable and growing dividend. The payout ratio is within a healthy range, indicating that the company is capable of paying dividends even in economically challenging times. Analysts expect Henkel to continue this practice, supported by solid financial results and a strong market position.