Revenue distribution by industry:

• Automotive business: approx. 80%
• Financial services: approx. 15%
• Other business sectors: approx. 5%

TOP 3 markets:

• China: approx. 35%
• USA: approx. 20%
• Germany: approx. 15%

Mercedes-Benz Group AG generates the majority of its revenue from the automotive business, which includes both vehicle sales and services related to the automotive sector. Financial services, such as leasing and financing, also contribute significantly to the revenue.

China is the largest market for Mercedes-Benz, driven by the high demand for premium vehicles and the company's strategic focus in this region. The USA and Germany follow as important markets, where both the demand for luxury vehicles and strong brand presence play a role.

Production sites of Mercedes-Benz Group AG:

1. Germany: Stuttgart, Sindelfingen, Bremen, Rastatt
2. USA: Tuscaloosa, Alabama
3. China: Beijing (Beijing Benz Automotive Co., Ltd.)
4. South Africa: East London
5. Hungary: Kecskemét
6. Mexico: Aguascalientes (in cooperation with Nissan)
7. India: Pune

Mercedes-Benz Group AG operates numerous production facilities worldwide to efficiently produce and distribute their vehicles. Germany remains the hub of production with several large plants used for both vehicle assembly and development.

The company also operates significant production sites in the USA and China to meet the demand in these important markets. The strategic placement of the plants enables Mercedes-Benz to minimize logistics costs and flexibly respond to local market requirements.

Electrification Strategy: 50% fully electric vehicles by 2030
Investments in Research and Development: 60 billion euros by 2030

Mercedes-Benz Group AG is pursuing an ambitious strategy to electrify its vehicle fleet. The company plans to achieve half of its sales with fully electric vehicles by 2030. This strategy is part of a broader plan to reduce CO2 emissions and promote sustainability.

In addition, Mercedes-Benz is making significant investments in research and development, with a planned budget of 60 billion euros by 2030. These investments are intended to support the development of new technologies and the improvement of the existing product range to ensure competitiveness in a rapidly changing automotive market.

Another focus is on digitization and the development of software solutions to enhance the customer experience and explore new business models. These strategic measures are intended to enable Mercedes-Benz to strengthen its market position and achieve long-term profitable growth.

Important raw materials: Aluminum, steel, lithium, cobalt

Main importing countries:

• Aluminum: China, Russia
• Steel: Germany, China
• Lithium: Chile, Australia
• Cobalt: Democratic Republic of the Congo

Mercedes-Benz Group AG imports a variety of raw materials necessary for the production of vehicles, especially for the manufacturing of electric vehicles. Aluminum and steel are essential materials for the body and structure of the vehicles. These metals are mainly sourced from China and Russia (aluminum) as well as Germany and China (steel).

For the battery technology crucial in electric vehicles, Mercedes-Benz imports lithium and cobalt. Lithium is mainly imported from Chile and Australia, while cobalt primarily originates from the Democratic Republic of the Congo. These raw materials are crucial for the production of lithium-ion batteries used in electric vehicles.

The dependency on these imports makes it important for Mercedes-Benz to maintain stable supply chains and to focus on sustainable and ethically acceptable sources.

Market share in the premium automotive industry: 20% (2024, estimated)
Research & Development (R&D) expenditure: 8 billion euros (2023)
Share of electric vehicles in total sales: 25% (2024, estimated)

Mercedes-Benz Group AG has a significant competitive advantage in the premium automotive industry, which is manifested by several factors. The market share of about 20% in this segment demonstrates the company's strong position compared to its main competitors such as BMW and Audi.

The high investments in research and development, amounting to approximately 8 billion euros in 2023, underscore Mercedes-Benz's commitment to developing innovative technologies and products. This strengthens their position, especially in the field of electromobility.

The estimated 25% share of electric vehicles in total sales in 2024 indicates that Mercedes-Benz has successfully responded to the trend towards electromobility and has positioned itself well in this growing market segment. These factors together give the company a sustainable competitive advantage.

Institutional investor share: approx. 70% (estimated for 2025)

Insider purchases/sales: Data for 2025 not specifically available; however, no significant changes compared to previous years.

The institutional investor share at Mercedes-Benz Group AG remains traditionally high, indicating the trust of large investment funds and institutional investors in the company's long-term stability and growth potential.

Insider transactions, such as purchases or sales of shares by board members or other insiders, are regularly reported. There are no exceptional transactions for 2025 that would indicate a change in internal assessments. This suggests that management continues to have confidence in the company's strategic direction.

Market share of Mercedes-Benz Group AG: 8% (estimated for 2025)

Top competitors and their market shares:

1. Toyota Motor Corporation: 10%
2. Volkswagen AG: 9%
3. Mercedes-Benz Group AG: 8%
4. Ford Motor Company: 7%
5. General Motors: 6%
6. BMW AG: 5%
7. Honda Motor Co., Ltd.: 4%
8. Hyundai Motor Company: 4%
9. Stellantis N.V.: 3%
10. Nissan Motor Co., Ltd.: 3%

Moat of Mercedes-Benz Group AG:

Mercedes-Benz possesses a significant moat, which consists of several factors. These include strong brand recognition, a wide portfolio of luxury vehicles, and a long tradition in the automotive industry. The brand is often associated with quality and innovation, which helps it stand out from many competitors.

Compared to other companies like Toyota and Volkswagen, which also have strong brands and extensive product ranges, Mercedes-Benz offers a specific advantage in the luxury segment. This market is less price-sensitive and allows for higher margins.

However, companies like Tesla, not listed in the ranking, have built a significant technological moat through their innovation in the field of electromobility. This poses a challenge for traditional automakers, including Mercedes-Benz, which need to evolve in this area to remain competitive.

Revenue Growth: 8% (2024) Profit Growth: 10% (2024) R&D Expenses: 8 billion euros (2024)

Mercedes-Benz Group AG recorded a revenue growth of 8% and a profit growth of 10% in 2024. These positive growth rates indicate a strong operational performance supported by increased demand for their vehicles and an efficient cost structure.

In 2024, the company invested approximately 8 billion euros in research and development, signaling a strong focus on innovation and technological advancements. These investments are particularly crucial in the automotive industry, which is increasingly focusing on electromobility and autonomous driving technologies.

Additionally, Mercedes-Benz has solidified its market position through strategic partnerships and expansions in high-growth regions. These factors could further strengthen the company's future growth potential and make the stock a potentially attractive investment, especially for long-term oriented investors.

Dividend yield: 6.5% (2025, estimated)
Dividend history: Continuous payout in the last 5 years

Mercedes-Benz Group AG has pursued a consistent dividend policy in recent years. The dividend yield for the year 2025 is estimated to be around 6.5%, which is considered attractive compared to other automotive manufacturers.

The reliability of the payout is high as the company has a solid financial foundation and a strong market position. In the last five years, Mercedes-Benz Group AG has regularly paid dividends, indicating a stable earnings situation and a sustainable business model. Analysts expect this practice to continue unless significant economic or industry-specific disruptions occur.